Bisleri
Bisleri
Bisleri
HISTORY OF BISLERI
In 1967, Bisleri an Italian company, started by Felice Bisleri, first brought the idea of selling bottled water in India. It started a company called Bisleri India. In 1969, Ramesh Chauhan, the Chairman of Parle Exports, bought over the brand. In those days, Bisleri packaged drinking water was available in glass bottles. Parle sells bottled water under the "Bisleri" label, which is one of the country's top selling brands of bottled drinking water. It was around the year 1995, when Parle Exports took charge of the brand operations and the business took off in the market. With factories across India and a strong distribution network, Bisleri established itself as a force to reckon with in the domestic packaged drinking water market. Earlier the packaged drinking water market consisted of five star hotels, tourists and foreigners. As a marketing strategy, a conscious decision was taken by the company that only 40% of the sales should come from these outlets and 60% from general market. i.e. paanwallas, street shops, general stores and even non-tourists. In 1998, a strategy was adopted to concentrate aggressively on the home market. The habit of boiling water or using electronic gadgets was not adequate, since the source of water itself was unreliable. The bulk packages like the 2, 5 and 20 litre bottles were introduced to meet this market need. The price per litre went down as a result, making bottled water very economical for the consumer. This brought about a sea change in the perception in the consumer's mind about consumption of Bisleri. Earlier, drinking bottled water was considered to be more of a status symbol. That thinking has slowly changed to the point where today, not drinking Bisleri is considered as being behind the times. Such has been the presence and penetration of the Bisleri brand in the bottled water segment. Being a returnable package owing to various other problems such as breakage and weight, in 1972-73, Bisleri was made available in PVC (Poly Vinyl Chloride) bottles. After this plastic packaging was introduced, things started to change, and sales increased rapidly. The upsurge in the sales of Bisleri started in 1993 as Ramesh Chauhan sold off the Parle stable of brands, including Thums Up, Limca and Gold Spot. Recognizing the potential of the packaged drinking water market, he then went on to concentrate on making Bisleri a top selling brand in India.
Technology
To make sure that the product that reaches the consumer is always high quality and also meets international standards, Bisleri has always been involved in improving its product packaging. One such recent development is the tamper proof break away seal. Bisleri also recognizes the need to produce environment friendly products and is working on the PET project. The break away seal Keeping in mind the consumer's need to recognize a genuine product that cannot be tampered with, Bisleri developed the break away seal. The unique cap has been patented and cannot be duplicated or tampered with. This technology development in the product ensures that the consumer will only get a highly safe product when they consume Bisleri packaged drinking water.
Product packaging To ensure purity of the bottled water, the bottles that are used are blown and filled at the factory itself, to avoid contamination.
The PET recycling project Bisleri is extremely conscious of environmental issues, since PET bottles are not biodegradable and not easy to dispose. The company is currently working on the PET recycling project, where they will collect bottles from various places, crush and shred them. This shredded material will then be made into ropes, PET containers for the non-food industry and other PET items like polyester fibre, flower vase, gift items etc.
Purchase System
Bisleri being a manufacturing company, the Purchase Department has to interact with primarily Stores, Production and Accounts departments. The processes in the purchase department are described below: The production department gives daily production data to stores-in-charge, who keeps a stock of the inventory levels daily. For a particular month, store prepares a raw material requisition slip, a copy of which is sent to the Purchase Dept. Head and to the Production Dept. in-charge, for verification and signatures. The signed document is retained and copies are again sent to them for further action. The Purchase Department then prepares a schedule of the inventory supply dates. The Purchase Orders are prepared by the purchase department and signed by the unit head. Purchase order is then sent to the suppliers by fax or courier. A copy of the purchase order also goes to the Accounts department. Purchase head does any modifications in the Purchase order and he then sends a letter to the supplier to inform him about the changes to be brought about. When the raw material comes, it is then checked at the security gate by the security officer. He then checks the invoice & bill copy and an entry is made in the gate entry book. A sample of the batch is taken by the stores and sent to the Quality Check Department. Upon approval, Quality control Dept. sends a Quality Control Report to stores, and unloading or loading is done on FIFO / LIFO basis. A Delivery Challan (Goods receipt Note) (prepared by the supplier), is signed by the truck driver and the stores manager. Copies of the Delivery Challan is then retained by the store and also given to the driver and at the gate while leaving. If goods are unsatisfactory, then a Goods Receipt Note is stamped as rejected and sanctioned by the production-in-charge (what is accepted, rejected, etc.). The Invoice along with Excise Bills plus Delivery Challan goes to the Accounts Department. The Accounts Department checks the Bill along with the Purchase Order and schedules the payment to the supplier as per the terms and conditions mentioned therein. The Accounts Department also gives a weekly report to the Purchase Head. A monthly report is prepared by the Purchase Head, which goes to the unit head. This monthly report contains information about the contributions by the purchase department to reduction of costs, and similar cost sensitive information. Also, the routine work done during the month and the balance payments, etc is attached along with the report.
10 GRN, INV, Excise Bill Material Requisition 1 Slip Material Issue Slip, Raw Material
Unit Head
Sanctioned P. O 5 3 P.O for Sign 4 Weekly Report 4 Copy of P.O Approval
Production Dept
Stores Dept
Purchase Dept
Accounts Dept
12
2
Quality Check Report 8 9 Unload RM on approval of QCD 11
Quotation
Copy of DC
Security
Supplier
1.0
Purchase procedur e
2.0
Issue
1.1
Purchase indent process
1.2
Raw material receiving process
1.3
Accounting process
1.2.1
Raw material return process
Purchase indenting
Sanction of requirement
Production department
RM Acceptance
Sending Sample RM
6
Gate Entry Book
Copy of RM Acceptance
2.1
Raw
Unload RM
8
9 1 Asking Approval of Purchase Order Unit Head Giving Approval of Purchase Order
2
Acknowledgement of RM Acceptance
Requirements Sent 3
Purchase Dept
10
2.0
Supplier Goods
Issue
Sends Requisition
11
1.3 Accounts
Stores
Acknowledge
Payment
Supplier
12
1.2.1
Goods
Goods +GRN
Suppliers
Remarks as reject
Production
13
DOCUMENTS
14
PREF ORM
LAB EL
CAR TON S
CUP
LID
RESI N
200ml 300ml
400ml RLY
500ml
Production In charge
15
Challa n no
Vehi cle
Time In
Time Out
Qua ntity
Rem ark
16
Delivery Challan
Phone No Suppliers Details Purchaser Details
S No.
Ply
Item
No. of Package s
Total Qty
Stamp of Gate Entry Date: ________ For Supplier Receivers Signature With Stamp
17
Descri ption
Qty Order ed
U/M
Rate
Accou nts
18
PURCHASE ORDER
Sr.No
Item Description
Qty
Rate
Total
Date
Specification
Purchase Order No
Supplier No
Signature
19
Input Quality Control Supplier assessment Funds analysis and Purchase planning
Purchase
20