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MOOCS EXAM

The document is a set of multiple-choice questions related to digital marketing, SEO, and content marketing. It covers various topics including SEO techniques, email marketing, social media engagement, and digital marketing metrics. Each question provides four answer options, testing knowledge on key concepts and practices in the field.

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amolgupta129
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24 views6 pages

MOOCS EXAM

The document is a set of multiple-choice questions related to digital marketing, SEO, and content marketing. It covers various topics including SEO techniques, email marketing, social media engagement, and digital marketing metrics. Each question provides four answer options, testing knowledge on key concepts and practices in the field.

Uploaded by

amolgupta129
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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DELHI INSTITUTE OF TECHNOLOGY

AND MANAGEMENT, GANAUR


OPEN ELECTIVE MOOCS EXAM
QUES 1. What does SEO stand for?

A) Search Engine OperationB) Search Engine Optimization


C) Site Engine Optimization D) Search Easy Optimization

QUES 2. Which of the following is a black hat SEO technique?

A) Keyword research B) Link farming


C) Writing meta descriptions D) Mobile optimization

QUES 3. Which tag is used for SEO in HTML?


A) <body> B) <meta>
C) <table> D) <form>

QUES 4.Which of the following improves SEO?


A) Keyword stuffing B) Duplicate content
C) Quality backlinks D) Hidden text

QUES 5. What does a "bounce rate" indicate in SEO?


A) Number of users who click on ads
B) Number of pages indexed by Google
C) Users who leave a site after viewing one page
D) Speed of the website

QUES 6. What platform is commonly used for SEM?


A) Facebook Ads
B) LinkedIn Ads
C) Google Ads
D) Instagram

QUES 7. Which is NOT a part of Google Ads?


A) Search Ads
B) Display Ads
C) Sponsored Tweets
D) Shopping Ads

QUES 8. What is PPC in digital marketing?


A) Pay Per Click
B) Promote Product Channel
C) Post Paid Campaign
D) Paid Promotion Cost

QUES 9. What does CTR stand for?


A) Click Through Rate
B) Customer Target Reach
C) Cost To Revenue
D) Content Target Ratio

QUES 10. What metric indicates how much an advertiser pays per user
action?
A) CPA
B) CPC
C) CPM
D) ROI

QUES 11. Which of the following is an example of content marketing?


A) Banner ad
B) Blog post
C) TV commercial
D) Pop-up window

QUES 12. What is the goal of content marketing?


A) Direct sales
B) Customer engagement
C) Link building
D) Keyword optimization

QUES 13. Which content type is best for building long-term traffic?
A) Paid ads
B) Evergreen content
C) Pop-ups
D) Flash sales

QUES 14. What tool helps find trending content topics?


A) Google Drive
B) BuzzSumo

C) Zoom
D) Canva

QUES 15. Which of these is a content management system (CMS)?


A) WordPress
B) WhatsApp
C) GitHub
D) Trello

QUES 16. What is the main goal of email marketing?


A) To reduce bounce rate
B) To improve ad placement
C) To engage and convert subscribers
D) To increase website errors

QUES 17. Which metric shows how many recipients opened your email?
A) CTR
B) Bounce rate
C) Open rate
D) CPA

QUES 18. Which software is commonly used for email marketing?


A) Excel
B) Mailchimp
C) Photoshop
D) YouTube

QUES 19. What is an “opt-in” in email marketing?


A) Buying an email list
B) Getting user consent to send emails
C) Sending emails without permission
D) Deleting unsubscribed users

QUES 20. Which is a good email subject line practice?


A) Use all caps
B) Use misleading content
C) Personalize the message
D) Include a broken link

QUES 21. Which platform is primarily B2B focused?


A) Instagram
B) TikTok
C) LinkedIn
D) Snapchat

QUES 22. What does "boosting" a post mean?


A) Hiding a post
B) Deleting a post

C) Paying to increase visibility


D) Tagging more users

QUES 23. Which metric shows engagement on a social post?


A) Impressions
B) Clicks
C) Shares, comments, likes
D) Bounce rate

QUES 24. What is a hashtag used for?


A) Tracking sales
B) Website coding
C) Categorizing content
D) Creating polls

QUES 25. Which is the best time to post on social media?


A) Random times
B) Late night only
C) When your audience is active
D) During server maintenance

QUES 26. What does Google Analytics track?


A) App installs
B) Website traffic and user behavior
C) Domain purchases
D) VPN usage

QUES 27. What does “conversion” mean in digital marketing?


A) Changing your password
B) A user completing a desired action
C) A page failing to load
D) Downloading an image

QUES 28. Which of these is a KPI in digital marketing?


A) Number of laptops used
B) Social shares
C) Brand color
D) Logo size

QUES 29. Which of the following is a goal in Google Analytics?


A) Buying more domains
B) Getting user logins
C) Measuring specific actions like form submissions
D) Changing themes

QUES 30. UTM parameters are used for:


A) Coding websites
B) Tracking campaign performance

C) Speeding up the server


D) Enhancing images

QUES 31. Which of these is a digital marketing channel?


A) Billboard
B) Newspaper
C) Email
D) Radio

QUES 32. What does ROI stand for?


A) Rate of Interest
B) Return on Investment
C) Reach of Influence
D) Register of Insights

QUES 33. Which is an example of influencer marketing?


A) Running paid ads
B) A celebrity promoting a brand on Instagram
C) Writing code
D) Sending cold emails

QUES 34. The buyer’s journey includes:


A) Awareness, Consideration, Decision
B) Start, Shop, Stop
C) Read, Write, Publish
D) Like, Comment, Share

QUES 35. Which marketing strategy focuses on personalization using


user data?
A) Traditional marketing
B) Direct mail
C) Digital advertising
D) Data-driven marketing

QUES 36. Which of these is a growing trend in digital marketing?


A) Cold calling
B) Print ads
C) AI-driven personalization
D) Spam emails

QUES 37. Which regulation protects user data privacy in the EU?
A) CAN-SPAM
B) GDPR
C) CASL
D) COPPA

QUES 38. Which format is rising in popularity on social platforms?


A) Text-only posts
B) Carousel ads

C) Short-form video
D) Fax messages
QUES 39. What does mobile-first design prioritize?
A) Tablet use
B) Mobile user experience
C) Desktop design
D) Flash animations

QUES 40. Which of the following is unethical in digital marketing?


A) Paid promotion
B) Retargeting
C) Clickbait
D) A/B testing

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