Tram
Tram
abroad.
§ Tourism has inevitably grown
from a rather limited § Many millions of jobs are
aristocratic activity to a created by tourism every
common phenomenon in year and the revenue being
modern society. generated from the
expenditure made by
§ During this evolution, the tourists in different stages of
phenomenon has passed a their journey is immense.
number of milestones,
transforming itself into a § As per the latest figures
modern form which released by the United
permeates deep into the Nations World Tourism
social life of almost all Organization (UNWTO),
societies in the world. receipts from international
tourists’ spending on
§ This multifaceted accommodation, food and
phenomenon has already drink, entertainment,
demonstrated its persuasive shopping, other services
economic significance, and goods reached an
irresistibly luring both private estimated US $ 1,220 billion
developers and in 2016 (UNWTO, 2017).
governments to hastily
promote it. § On the one hand, tourist
destinations and
§ Certainly, there are many governments are engaged
reasons to suggest why the in developing and
tourism industry is being so promoting tourism rigorously,
hastily developed by many while people, on the other
countries. hand, are being persuaded
to visit and experience
§ While domestic tourism tourism.
contributes greatly to wider
redistribution of income, § The “travel propensity” has
international tourism is more already permeated almost
important to the industry as all societies in the world.
it generates foreign
currency through § The surging travel propensity
transaction of “invisibles” and the consequential
growth in the demand for for movement to be
services have invigorated considered travel).
the worldwide expansion of
the tourism sector. § The nature, style, mode,
speed, comfort and safety
§ Of late, tourist destination when travelling has
countries are facing intense transformed over time,
competition in attracting surpassing many milestones.
tourists, thus increasing the
dynamism and innovation in § In usual contexts, travel is
the tourism sector. also referred to as a journey
from one place to another.
§ Tourists therefore get more A journey can also be made
options, not only in what to visit a place. It means
they see, but also in their that travel can be for
experience. As commonly various purposes, which
predicted, tourism is poised include visiting too. Visiting
to grow further, and will entails travel, and some of
remain a very competitive those who take part in
sector, particularly in terms visiting are called tourists
of economic and social based on certain
contributions. parameters accepted
internationally.
FUNDAMENTAL ELEMENT OF
TOURISM § This denotes that tourism
involves visiting a place of
§ Movement is one prime interest, and is essentially a
reason for the result of travel from one
transformation of human place to another.
beings from the early days
of secluded, animal-like The following extract from the
beings to the modern social UNWTO clarifies the relationship:
lifestyle humans enjoy
today. TOURISM CONCEPTS AND
DEFINITIONS
§ Movement turns into travel
when it is across a certain 1. Tourism involves movement of
distance (though there is no people from one place to
accepted specific distance another.
2. The travel takes place due to those various needs. The traveler
physical or psychological reasons, spends money to buy those
or both. services and products offered,
and this constitutes an economic
3. The movement has to be from activity.
the place of residence and/ or
work to a distant place. 10. During the travel process, the
tourist will interact with different
4. The visit has to take place in a groups of people ranging from
different environment from the service providers to local
usual, day-to-day life community members.
environment.
11. The tourism-related businesses
5. A minimum stay of one day (24 and facilities use a variety of
hours) in the place visited is resources, both natural and
required. artificial, in order to cater for the
requirements of tourists.
6. The stay should not extend Consequently, tourists become
beyond one year, consecutively. the consumers of those resources
directly or indirectly.
7, The tourist visiting a place may
have to take part in certain 12. During the process of provision
activities, such as sightseeing. of services and products to tourists
as well as the consumption by
8. The tourist, during the entire them, a range of benefits as well
process of travel, should not as consequences will be
directly take part in any activity generated on the environment,
that would enable him or her to society, culture and the
earn money as remuneration. economy.
Throughout the travel process
(from departure from usual 13. Tourism takes place in an
residence until return to the open environment and the
same), the traveler will have a external environment influences it
variety of needs, all of which will in different ways.
constitute the elements that
contribute to the tourist TOURISM INDUSTRY
experiences.
§ As tourism has progressed,
9. Different businesses offer so has the industry, which is
services and products that satisfy now one of the largest in
the world. It ultimately guides, tourist information
attempts to satisfy the services, souvenir shops,
needs and wants of the beach vendors, relevant
tourists during the course of government offices, NGOs,
their journey, which includes and educational
onward journey, intra- and establishments.
inter-destination travel,
return journey, stay, and the § Moreover, the tourist
various activities that form ultimately has a single need,
part of the visit. Leiper has which can be satisfied only
defined it as “the range of when all the industrial
businesses and elements concerned
organizations involved in provide quality services/
delivering tourism products” products.
(Leiper, 1990).
§ Although there are industries
§ This also points to the that produce products of
diversity involved in the varying nature, the industry
entity called the tourism in total exists to generate an
industry. The tourism industry experience that is on par
is not a single industry or an with or better than the
independent one. Instead it expectations of the tourist.
is a combination, an
amalgam of diverse § Generating a good “tourist
industries. experience” is the ultimate
objective of the tourism
§ This diverse sector with industry, though each
different elements provides element has similar
different products that can objectives in accordance
satisfy different needs of the with its product. It can be
same consumer at different achieved only when all the
phases of their journey. elements in the industry aim
at providing quality services
§ According to Riley et al. and products.
(2002), the tourism industry in
general can include the § To put it simply, tourist
hotel sector, transport, tour satisfaction is attained only
operators, travel agencies, when the tourist gets the
tourist attractions, expected level of service
conference businesses, tour and products from the
entire tourism industry. Most § Most of the tourism products
of the industries in it have also possess the
specific characteristics, characteristics of the service
though they have a number products, which include
of similar characteristics as intangibility, perishability
well. and inseparability. Many are
performed rather than
THE INDUSTRY HAS SOME manufactured/ produced,
COMMON CHARACTERISTICS as in the case of goods.
THAT ARE UNIQUE TO SOME
§ The tourist gains a total
EXTENT, INCLUDING THE experience and each of the
FOLLOWING SIGNIFICANT services sold contribute to it.
CHARACTERISTICS: Moreover, the product is
produced and consumed
• Service orientation simultaneously, and the
• High fixed costs of service personnel who are with the
operations service firms have some
• People orientation consumer contact and are
• Heterogeneity seen by the customer.
• Geographical fragmentation
of the industry § The performance of the
• Dominant role of intermediaries personnel also matters in the
• Labor-intensive tourist experience. The
• Seasonality and fluctuating products have a time span
demand and hence they cannot be
• Immovability stored for future sale. It
• High level of interdependence doesn’t mean that all the
Rigidity of supply products are intangible,
perishable and inseparable.
§ The tourism industry
predominantly consists of § There are also products with
industries with service characteristics of “goods”.
orientation.
§ Most of the tourism industries
§ Transport services and the are characterized by high
hospitality industry, the two fixed costs and low variable
major industry elements, are costs. Fixed costs do not
classified as service sectors. vary according to output
level or sales revenue, and
include rent, buildings, growth of tourism into its modern
machinery, etc. form. People engage in tourism
with a wide variety of purposes.
§ A firm which has a large
proportion of fixed costs in TRANSPORT AND TOURISM
comparison with the total
cost is said to have high Transportation, the act of
fixed costs. Hotels, transporting, enables the
especially upmarket hotels, movement of people or goods
have high fixed costs. from one location to another. It
needs an efficient system with
§ The initial expenses for the necessary facilities, means and
buildings and arranging the equipment to transport people
required facilities are very and/ or cargo. Transportation is
high. This provides an certainly the prime means and
opportunity to offer flexible facilitator of growing spatial
pricing. interaction the world over. The
very purpose of efficient transport
§ The “break even” point of is to ensure the smooth, safe and
all these organizations with rapid movement of people and
high fixed costs is usually at goods from place to place for
a much higher level of various reasons.
output. Also, they require a
longer period in order to The evolution and growth of
break even. tourism in a destination has
indispensable dependence on
SUMMARY: transport. Moreover, transport
plays other key roles. The
Tourism, one of the largest Organization for Economic
industries and fastest growing Cooperation and Development
economic activities, has evolved (OECD) policy document on
through centuries to become a transport and tourism summarizes
common social phenomenon the role of transport with regard to
that can be accessed by a large tourism in the following way:
section of the societies around
the world. In fact, all the social, THE ORGANIZATION FOR
cultural, technological and ECONOMIC COOPERATION AND
economic developments which DEVELOPMENT (OECD) POLICY
occurred after the end of the DOCUMENT ON TRANSPORT AND
Second World War spurred the TOURISM SUMMARIZES THE ROLE
OF TRANSPORT WITH REGARD TO THE EARLIEST HUMAN ACTIVITIES:
TOURISM IN THE FOLLOWING WAY: EVEN IN THE ANCIENT ERA PEOPLE
USED TO TRAVEL USING DIFFERENT
Transport is a key enabler of MODES OF TRANSPORT:
tourism and plays a vital role in
moving tourists from their place of ✓ Evolution of modern transport
residence to their final destination began sometime towards the end
and on to various attractions. of eighteenth century when
mechanized forms of transport
Transport connects the markets in options started to emerge.
tourism generating regions to
destinations and facilitates the ✓ Before then, animals and wind
internal movement of visitors power were used for long
between components of the journeys. Public transport was
tourist experience (e.g. limited and to a certain extent
attractions, accommodation, transport wasn’t comfortable,
commercial services, etc.), and safe or smooth.
can be a major element of the
attraction or an experience in ✓ However, international travel
their own right (e.g. Queen Mary occurred over land and sea,
II, the Orient Express, world mainly for the purpose of trade.
heritage listed Semmering ✓ Once industrialization began,
Railway). the stage was set for
transformation in transport
The location, capacity, efficiency technology as well. The
and connectivity of transport can emergence of mechanized forms
therefore play an important role in of transport was an aftereffect of
how a destination physically industrialization and it continued
develops, and significantly into the following centuries.
influence the mobility of visitors
and the connectivity of tourist
✓ Transportation then began only
experiences within destinations.
by providing necessary transport
(OECD, 2016)
services for people and goods to
move to other places.
BEFORE GOING DEEP INTO THE
NUANCES OF TRANSPORT AND ITS
✓ Advancements in transport
INEXTRICABLE LINK WITH TOURISM,
technology were made and
LET’S TAKE A LOOK AT THE
roads were then improved.
EVOLUTION OF MODERN
TRANSPORT. TRAVEL WAS ONE OF
Railway-, canal- and steamship- ✓ The introduction of the Model T
based transport began in this era. car by Henry Ford in 1908 marked
one of the most important
✓ More common carriers milestones in the history of travel.
emerged and more scheduled Within a couple of decades, the
services began. The overall automobile sector had set a
development in society led to tremendous pace.
more motivation and more
money to travel. ✓ In between, rail transport lost its
prominence, particularly in the
✓ By the nineteenth century, rail West, and ship-based passenger
travel had become the transport, especially in the second
backbone of transport in Europe; half of twentieth century, lost
in America it was sooner. ground.