Brand Awareness Of Airtel

3. Industry Profile/Company Profile 3.1 Industry Profile:

For the past three years the technology has advanced with gathering processing and distribution of information. It has lead to enrichment of worldwide telecommunication, radio, television and launching of communication satellites. The economy is growing due to rapid technological process where the need for communicating each other has been necessary. Organization with 100 of offices spread over wide geographical area routinely expect to gather information at their remote output at the push of the button. The realization resulted telecommunication industry. In the earlier days of the communications sector was operated by government. But as the economy had its growth with more population and companies coming in the need for communicating mobiles, gathered importance. This leads to libration and privatization of economy where new companies emerged in the mobile industry. In the whole process companies like AIRTEL, SPICE, VODAFONE AND RELIANCE have taken birth. These companies have entered in to the market providing different types of services. In order to give good and accurate communication network companies had to work with the help of satellite networks. At present these are two types of satellite networks namely. in a sophisticated way of communication which has lead to development of mobile and

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Global system for mobile communication (GSM) and code division multiple access (CDMA) technologies which are marketing communication network more easier.

GLOBAL SYSTEM FOR MOBILE COMMUNICATION (GSM):

It is one of the satellite networks which have been designed as a fully digital system. It is currently used in over 50 countries inside and outside of Europe global system for mobile communication work with the help of frequency above 1800MHz. A GSM system has up to maximum of 200 full duplex channels per cell. Each channel consists of downlink frequency from base station to the mobile station and uplink frequency from the mobile station. The mobile station is located at particular distance with communication to base station which makes the signal reach ability easier. The base station is used to announce incoming calls each mobile station monitors its base station continuously to watch for calls it should answer. At present global system for mobile communication technology is used by companies like AIRTEL, VODAFONE and SPCIE etc.. CODE DIVISION MULTIPLE ACCESS (CDMA): It is yet another method for allocating a wireless channel. It is one of the satellite networks which is used for communication purpose. It is completely different from all other allocation techniques. Code Division Multiple Access
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(CDMA) is based on dividing the channel into frequency bands and optical fibers. It is typically used for wireless system with a fixed base station and many mobile stations depend on how far away the transmitters are CDMA allows each station to transmit over the entire frequency spectrum all over the time. The base station gives commands to mobile station to increase or decrease their transmission power. Companies like TATA INDICOM, RELIANCE are using this CDMA technology.
Key Statistics

In its recent statement issued, Telecom Regulatory Authority of India (TRAI) has revealed that the country's mobile subscriber base has increased from 893.84 million in December 2011 to 903.73 million in January 2012, growing by 1.11 per cent

Telecom operators added 9.88 million mobile subscribers in January 2012, taking the total telephone user base to 936.12 million The overall tele-density (telephones per 100 people) reached 77.57 per cent Broadband subscriber base increased from 13.30 million at the end of December 2011 to 13.42 million at the end of January 2012

Market Dynamics The Indian handset market has registered 14.1 per cent growth in 2011 marking a volume sale of 182 million handsets. The Indian handset market is led by Nokia with 37.2 per cent market share, followed by Samsung (14.9 per cent), G'Five (7.5 per cent) and Micromax (5.8 per cent).

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Indian handset market experiences a strong presence of domestic and Chinese handset makers like Micromax, G'Five, Karbonn, Spice, Maxx and Lava, owing to their offerings that are reasonably priced as well as fully featured with latest technologies and applications. Moreover, every vendor is venturing into the flourishing Smartphone market in India. A report by Cyber Media Research (CMR) reveals that that there were 10 million units of smart phones shipments over January-November 2011. The report titled 'India Monthly Mobile Handsets Market Review' also stated that there were 23 Smartphone model launches in the month of November itself. For Smartphone shipments also (during January-November 2011), Nokia led the market with 38.4 per cent share, with Samsung (27.5 per cent) and Reliance India Mobile (RIM [15.5 per cent]) trailing behind.

Bharti Airtel has launched an innovative mobile money platform called 'Airtel Money' in India through its wholly-owned subsidiary Airtel M Commerce Services Ltd (AMSL). Airtel users, across 300 key cities in India, would be empowered to top-up their cellphones with airtime and pay for their utility bills, recharges, shopping at 7,000-plus

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merchant outlets and online transactions through this fast, simple and secure service India's fifth-largest Global System for Mobile Communications (GSM) operator Aircel, has decided to renew its outsourcing contract worth US$ 100 with Nokia Siemens Networks (NSN) to manage its mobile networks in seven circles - Delhi, Mumbai, Kolkata, Punjab, Haryana, West Bengal and Rajasthan

NSN has also bagged a contract from Bharti Airtel, the world's fifth largest telecom company, to build and operate its long-term evolution (LTE) network in Maharashtra circle. LTE is a 4G mobile broadband technology that supports services like high-speed internet and video streaming on the go. Government Initiatives The sector regulator, TRAI, has issued guidelines to all the operators to set up a complaint centre under Telecom Consumers Complaint Regulations, 2012. The centre would be responsible in acknowledging all the complaints it
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receives, even if the complaint is made by a subscriber of another mobile operator. It would have a toll-free number and would be equipped with a web-based complaint monitoring system, through which the consumers can track their complaints. TRAI is also doing its bit to achieve the aim of carbon emission reduction under which operators are directed to achieve carbon reduction to the extent of 5 per cent by 2012-13, 12 per cent by 2016-17 and 17 per cent by 2018-19. With regards to these norms under 'Green Telephony', TRAI has further mandated for all the operators that at least 50 per cent of all rural towers and 20 per cent of all urban towers are to be powered by hybrid power by 2015. The government has also given its nod for the same. Moreover, the National Telecom Policy (NTP) 2012 has received approval from the Telecom Commission. It will now head to the Cabinet for further consideration and approval. The new telecom policy endorses free roaming service to telecom users while allowing them to retain their
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numbers without paying extra. The new policy would also allow telecom players to exit from the business under specific conditions. Road Ahead According to ABI Research, a US-based market intelligence company specialising in global connectivity and emerging technology, the Indian handset market is poised to grow at a compounded annual growth rate (CAGR) of 10.7 per cent over 2011-17, with total handset volume projected to mark 335 million units of sales by 2017. Industry experts believe that smartphone segment would be the fastest-emerging division that would even outpace the overall handset market. The segment is anticipated to account for 29 per cent of the total handset volume with 97.2 million units by 2017, registering a CAGR of around 40 per cent. Exchange Rate Used: INR 1 = US$ 0.0200 as on March 9, 2012
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A midst all the talk of slowdown in the Indian economy, telecom is one sector that has had a fairly good year in terms of subscriber additions and revenue growth in 2008.Mobile service companies have managed to add subscribers at the rate of eight million a month in 2008. This makes India the second fastest growth for mobile services in the world. However, even as this gives some reason to cheer for the telecom incumbents, there are a few trends in key metrics of the companies that suggest increasing pressure on margins. This is not the situation only this year the subscriber base of Indian telecom industry is increasing day by-day and year by year. If we just have a glance on the Indian telecom industry it is divided into 23 circles spread all over the country with 9 Operators in the country. A large population, low telephony penetration levels, and a rise in consumers' income and spending owing to strong economic growth have helped make India the fastestgrowing telecom market in the world. The first and largest operator is the state-owned incumbent BSNL, which is also the 7th largest telecom company in the world in terms of its number of subscribers. BSNL was created by corporatization of the erstwhile DTS (Department of Telecommunication Services), a government unit responsible for provision of telephony services. Subsequently, after the telecommunication policies were revised to allow private operators, companies such as Bharti Telecom, Tata Indicom, Vodafone, MTNL, Idea, Docomo and BPL have entered the space as Major Operators in India. However, rural India still lacks strong infrastructure. In 2007, an article by Business week magazine reported that India's mobile phone market is the fastest growing in the world, with companies adding some 6 million new customers a month.
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The total number of telephones in the country crossed the 300 million mark on June 18 2008. The overall tale-density has increased to 36.98% in March 2009. In the wireless segment, 15.87 million subscribers have been added in March 2009. The total wireless subscribers (GSM, CDMA & WLL (F)) base is more than 391.76 million now. The wire line segment subscriber base stood at 38.22 million with a decline of 0.13 million in October 2008. Growth of mobile technology: India has become one of the fastest-growing mobile markets in the world. The mobile services were commercially launched in August 1995 in India. In the initial 56 years the average monthly subscribers additions were around 0.05 to 0.1 million only and the total mobile subscribers base in December 2002 stood at 10.5 millions. However, after the number of proactive initiatives taken by regulator and licensor, the monthly mobile subscriber additions increased to around 2 million per month in the year 2003-04 and 200405. Although mobile telephones followed the New Telecom Policy 1994, growth was tardy in the early years because of the high price of handsets as well as the high tariff structure of mobile telephones. The New Telecom Policy in 1999, the industry heralded several pro consumer initiatives. Mobile Subscriber additions started picking up. The number of mobile phones added throughout the country in 2003 was 16 million, followed by 22 million in 2004, 32 million in 2005 and 65 million in 2006. The only country with more mobile phones than India with 246 million mobile phones is China 408 million. India has opted for the use of both the GSM (global system for mobile communications) and CDMA (code-division multiple access) technologies in the mobile sector. In addition to landline and mobile phones, some of the companies also provide the WLL service.

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The mobile tariffs in India have also become lowest in the world. A new mobile connection can be activated with a monthly commitment of US$0.15 only. In 2005 alone 32 million handsets were sold in India. The data reveals the real potential for growth of the Indian mobile market. In March 2008 the total GSM and CDMA mobile subscriber base in the country was 375 million, which represented a nearly 50% growth when compared with previous year. In April 2008 the Indian Department of Telecom (DoT) has directed all mobile Phone service users to disconnect the usage of unbranded Chinese mobile phones that do not have International Mobile Equipment Identity (IMEI) numbers, because they pose a serious security risk to the country. Mobile network operators therefore planned to suspend the usage of around 30 million mobile phones (about 8 % of all mobiles in the country) by April 30. Revenue and growth: The total revenue in the telecom service sector was Rs. 86,720 crore in 2005-06 as against Rs. 71, 674 crore in 2004-2005, registering a growth of 21%. The total investment in the telecom services sector reached Rs. 200,660 corer in 2005-06, up from Rs. 178,831 crore in the previous fiscal. Telecommunication is the lifeline of the rapidly growing Information Technology industry. Internet subscriber base has risen to 6.94 million in 2005- 2006. Out of this 1.35 million were broadband connections. More than a billion people use the internet globally. Under the Bharat Nirman Programme, the Government of India will ensure that 66,822 revenue villages in the country, which have not yet been provided with a Village Public Telephone (VPT), will be connected. However doubts have been raised about what it would mean for the poor in the country.
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It is difficult to ascertain fully the employment potential of the telecom sector but the enormity of the opportunities can be gauged from the fact that there were 3.7 million Public Call Offices in December 2005 up from 2.3 million in December 2004. The value added services (VAS) market within the mobile industry in India has the potential to grow from $500 million in 2006 to a whopping $10 billion by 2009. On the other hand, in the mobile telephony space, Airtel controls 21.4% subscriber base followed by Reliance with 20.3%, BSNL with 18.6%, Vodafone with 14.7% subscriber base (as per June 2005 data). Cellular Telephony: The technology that gives a person the power to communicate anytime anywhere has spawned an entire industry in mobile telecommunications. Mobile telephones have become a business/economy, The most prevalent wireless standard in the world today is GSM. The GSM association (Global System for Mobile Communication) was instituted in 1987 to promote and expedite the adoption, development, deployment and evolution of the GSM standards for digital wireless communications. The GSM association was formed as a result of a European community agreement on the need to adopt common standards suitable for cross border European mobile communications. Starting of primarily as a European standard, the group special mobile as it was then called, soon came to represent the global system for mobile communication as it achieved the status of a worldwide standard. GRM is today, the worlds leading digital standard accounting for 68.5% of the global digital wireless market. The Indian government when considering the introduction of cellular services into the country, made a landmark decision to introduce the GSM standard, leap fogging obsolescent technologies/standards. Although cellular licenses were made technology

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neutral in September 1999, all the private operators are presently offering only GSM based mobile services. The new licenses for the 4'1 cellular licenses that were awarded in July 2001 too, have opted for GSM technology to offer their mobile services. Cellular Industry in India: The government of India recognizes that the provision of a world class telecommunication infrastructure and information is the key to rapid economic and social development of the country. It is critical not only for the development of the information technology industry, but also has widespread ramifications on the entire economy of the country. It is also anticipated that going forward, a major part of the GDP of the country would be contributed by this sector. Accordingly, it is of vital importance to the country that there be a comprehensive and forward looking telecommunications policy which creates an enabling framework for the development of this industry. India today is emerging as one of the most important and exciting wireless markets in the world.

CELLULAR WORLD: Cellular telephones have revolutionized the communications arena, redefining how we perceive voice communications. Traditionally cellular phones remained out of hands of most consumers due to their high cost. As a result, cell phone carriers have invested time and resources into finding ways to give the systems higher capacity and thus lower cost. Cell systems are benefiting from this research and starting to develop into large-scale consumer products.
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Today, cellular phones are truly consumer electronics devices with over 75 million subscribers. Since cell phones have ceased to be exclusive status symbols of high-powered lawyers and are now in the hands of millions of consumers. They are now incredibly cost sensitive. Specifically it is not the cost of the device that counts, but the cost of using the device. Today, more than ever, cellular companies are looking for ways to bring down the call cost to attain even higher market penetration, especially in metropolitan areas. In this report, we will begin by examining how eel! Phone systems work, paying close attention to details in system design that reduce cost and increase quality. After knowing about how an eel! Phone system works, we will examine the various cell phone systems in existence, examining the details of their operation and how that impacts the cost of using the system and call quality on the system. CELL PHONES: An Overview It is common knowledge that cellular phone? (Referred to as "cell'' phones from here on) are wireless phones; however, many of us have confusion about how a cell phone works.
Essentially, cell phones use high-frequency radio signals to communicate with "cell

towers" located throughout the calling area. Cell phones communicate in the frequency range of 806-890 MHz and 1850-1990 MHz for the newly allocated "PCS" frequency range.
When the user wants to make a call, the cell Phone sends a message to the tower, asking

to be connected to a given telephone number.

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If to the tower has sufficient resources to grant the request, a device called a "switch" patches the cell phone's signal throughout to a channel on (he "Public Switched Telephone Network"(other\vise known as P S T N). This call now takes a wireless channel as well as PSTN channel that will be held open until the call is completed.
This channel cannot be used for anyone else's call until the cell phone call is

discontinued. The above simple description of how cell phones work, we will add technical details about various facets of cell phone systems throughout the remainder of this section. CELLULAR PHONES: As the name implies, cell phone systems are made up of many small "cells". Each cell in a cell phone system represents the area served by one cell phone tower, The concept of cells is key behind the success of cell phones because by spacing many cells fairly close to each other, the cell phones may broadcast at very low power levels (typically 200m\V 1W, depending on system). Since the cell phones may broadcast at low power levels, they use small transmitters and small batteries, and thus are able to tit in a shirt pocket, unlike amateur radios can occupy a tabletop. Cells are typically spaced around 1-2 miles apart but can be spaced up to 20 miles apart in rural areas. In loaded areas with many obstacles (such as tall buildings), the cell sites may be spaced closer together, some technologies, like PCS, require closer cell spacing due to their higher frequency and lower power operation. Additionally, buildings interfere with cell signals coming from outside so many buildings have their own "micro cell1'. The Kingdome and New York subway are two examples of where micro cells are used. Micro cells may also be used to increase overall capacity within a heavily populated
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area such as city's core downtown area. In fact, homes may have "Pico cells'' connected to the home's PSTN connection to allow the eel] phone to be used as a cordless phone. THE PLAYERS OF WIRELESS MARKET a) Bharti Tele - Ventures: Bharti Tele-Ventures is the most aggressive acquirer of wireless connections and it is mainly focusing on penetrating in the circles of India. It has got wireless subscribers of 10 million and 19.48% of the total market share. b) Vodafone Telecom: Vodafone telecom has got profitable operations. It is now mainly focusing on consumer prepaid market. It is launching different easy recharges for the prepaid customers. It has got subscribers of 7 million and 15, 41% of the total market share. c) Tata Tele Services: Tata Tele Services is a later starter but banking of new subscriptions. It is poised to be one of the Pan- Indian operators. It has got 1.3 million subscribers and a market share of 1.87% d) BSNL: BSNL focused on consumer wireless and voice. It has a strong last-mile edge that could be leveraged for data services and broadband. It has got 5.2 million Subscribers and 15.66% of the total market share.

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3.2 COMPANY PROFILE

BHARATI ENTERPISES has been at the forefront of technology and has revolutionized telecommunications with its world class products and services established in 1976. BHARATI has been a pioneering force with the telecom sector with many first and innovations to its credit. Bharti provided a range of telecom services which includes cellular, basic and internet recently, national and international and long distance. Bharti also manufactures and export telephones terminals and cordless phones. Apart from being the largest manufacturer of telephone instrument in India, it also the first company to export its products to U.S.A. Bharti has many joint ventures with world-class leader like SingTel, (Singapore Telecom) Warburg, Pincus, USA , and Telia. Sweden, Asia infrastructure, Mauritius, international finance USA and New York life international USA. No doubt, that Bharti enterprise is the leading brand of telecommunication representing India all over the world. The Bharti Tele venture has developed the following strategies to achieve its objectives. Focus on maximizing revenue and margins. Capture maximizing telecommunications revenues potentials with minimum geographical coverage. Focus of satisfying and retaining customers by ensuring high level customer satisfaction.

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Emphasis of human resource development to achieve operational efficiencies.

Bharti Tele-Ventures current business includes: Mobile service Fixed line National and international long distance service. VSAT, internet service and network solutions. Bharti Tele-Ventures is Indias leading private sector provides of Tele communication service based on its strong customer base consisting 8.28 million mobile. The company providing services to its customers by seeking out the best technologies in the world.
ORIGIN OF ORGANISATION

Airtel comes from Bharti enterprises Ltd.a part of the biggest private integrated telecom conglomerate Bharti enterprise. Airtel was established due to the demand created in the mobile industry. Airtel welcomes consumer to vibrant world of unlimited opportunities not just through words but ideas, emotions and feelings. To give consumers to unlimited freedom to reach out in special way.

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Airtel provides a range of services, which includes postpaid and prepaid. It is a leadind cellular service provides with a footprint of services in 15 states covering all 4 metros. It has 4.5 million satisfied customers.

AIRTEL AS BRAND

For a brand to be successful, it must build ending relationship with different audiences. Integral to this relationship is the visual image of the brand the consumer carries in his/her mind. The Airtel brand image is created through consistent of a carefully developed visual identity, which helps Airtel distinguish itself in a cluttered market. Airtel visual identify helps to create instant brand recall and strengthens the relationship that it audience have with it. The Airtel visual identify has different elements that work together to create a strong and consistent for the brand. The most important of these are As Follows:

The Airtel logo: The Airtel logo is a strong contemporary and confident symbol for a brand that is always ahead of the rest. It is a specially drawn word mark.

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The Airtel Image style: It corporate two solid, red rectangular forms whose counter form creates an open door way.

The Airtel typographical style: The title lettering with capital A is deliberately chosen to reinforce the brands leadership position. The red dot the letter form I cues AirTels focus on innovation. The words EXPRESS YOURSELF are very much part of the brand identity.

The Airtel colour palette: The lettering is gray so the pure black of the Airtel is visually unharmed.

VISION OF THE ORGANIZATION: To make mobile communication a way of life to be the customers first choice. MISSION OF THE ORGANIZATION: The company will meets the mobile communication needs of their customer through
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Brand identity Error free service delivery

Cost efficiency

Unified messaging solutions Innovative products and services VALUE OF THE ORGANIZATIONS Innoventuring To generate and implement enterprunial and innovate ideas which continuously creates new growth engines.

Customers first To provide delivery service beyond the expectations of the customer. The quality of the customer responsiveness clearly differtiates them from others.

Performance culture The benchmark their process and performances against world class standards. To distinguish between performers by valuing achievements at the individuals as well as team level.
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Valuing partnership Get committed to building exemplary relationship with partners who stand on the principles of mutual growth and trust

Valuing people To mature as environment where people are respected and their uniqueness is valued. They believe that people are their key differentiator. Responsible Corporate Citizenship To get committed for making a positive and pro-active contribution to the community. They will contribute to and abide by environmental and legal norms.

Ethical Practices The will uphold the highest ethical standard in all internal and external relationship.

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SITE MAP OF ORGANIZATION

At present, Airtel has been operating with a footprint in 15 states covering all 4 Metros providing with a choice of post-paid, prepaid, short messaging service and Multimedia Service. Following the states and Multimedia Service Andhra Pradesh, Tamil Nadu, Gujarat, Punjab, Haryana, Himchal Pradesh, Karnataka, Kerala, Madhya Pradesh, Maharashtra, and Uttar Pradesh, Orissa and West Bengal. Delhi, Mumbai, Calcutta and Chennai (4Metro Cities).

SERVICES OF THE ORGANIZATION Airtel provides a host of value added services. These services are divided in to six headings as per customer needs: Fun Unlimited Voice unlimited. Ring tones and downloads.

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Airtel messengers.

Mobile Plus Dial a Service.

Short Message Service (SMS).

Information Service. Send and receive E-Mail. Mobile Banking.

Anytime anywhere Reach me. Roaming.

Business on the Move GPRS.

Airtel Tango WAP Services. Multimedia Service (MMS).

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FAX and Services.

Call Management Call line identification (CLIP). Call line identification Restriction (CLIR). Call Waiting. Call Divert. Others STD / ISD Facility. Safe Custody. Itemized Billing.

SERVICES OFFERED BY THE COMPANY: 1. AirTel Prepaid Total Cost Control Enjoy the liberty of total cost control with your Airtel Pre-paid. Re-charge as much as you feel

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the need to now thats what we call complete freedom.

No Rentals and No deposits Buy an Airtel prepaid card without having to pay any rental. Your Airtel prepaid card comes without you having to pay hefty deposits.

STD / ISD facility till the last rupee Now experience complete freedom like never before with Airtel. Our STD / ISD facility allows you to make long distance calls in India and Overseas from your cellular phone.

Instant Balance Inquiry Check your talk-time instantly by calling our toll-free number.

60 second pulse

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Airtel provides you with a 60-second pulse rate. Freedom for you to experience like never before. Instant Recharge Avail of instant recharge on your Airtel prepaid card with just a few simple steps.

24-hour recharge facility With our round-the-clock recharge facility, recharge you Airtel prepaid card anytime, anywhere.

Caller Line Identification Call Line Identification gives you the power to know the phone number of the calling party even before you answer the call, Thus giving you have the choice to either reject or take the call. It provides the added advantage of saving the incoming number directly in the Handset Phone Book. So that the next time you want to call the same person, you dont need to retype his number, simply use your phone book.

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Call Divert, Call Hold and Call Wait Avail of special services like call waiting, call hold and call divert-all with your Airtel prepaid card.

Short Messaging Service(SMS) With AirTels Short Messaging Service (SMS), send messages and jokes to your friends and colleagues, anytime, anywhere.

SMS based Information Service With AirTels SMS based information Services. You can get up to-the-minute cricket scores, order flowers as well as send couriers or check your daily horoscope.

Voice Mail Service Voice Mail lets you receive messages even when your handset is switched off or when you
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outside the coverage area. You can listen to your messages whenever you fell like, from anywhere in the world. Voice Mail can store up to 75 messages.

Widest availability Airtel prepaid ready cellular card are available all over the city at over 7000 retail outlets including 24 hours outlets.

Handset Compatibility With Airtel pre-paid recharge card, it would work with all modules of GSM handsets.

Biggest Benefits Airtel prepaid recharge card are available across the city in convenient dominations of Rs. 324, Rs. 540, Rs. 2160 and Rs. 3240. Every time the card is recharged, there is a credit of calling value which has a new validity prepaid. The validity period is dependent on the determinant
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of recharge card and provides grace period of 90 days. INCOMING, OUTGOING RATES AND RATE PLAN Easy Talk Plan Pulse Rate Incoming Calls(Rs.) 60 second

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SMS to local CDMA at Rs. 1/message, daily rental of Rs.2/- per day. In case the customer would like to cancel the daily rental, customer to send AirTel One Cancel as SMS to 222 and will be migrated to the AirTel Easy tail tariff plan without daily rentals.

2. AirTel Postpaid AirTel postpaid connection offers enhanced full rate with distortion free high clarity voice. It provides seamless, crystal clear no congested, easy accessible, network and finest 24 hours customer service facility.

Experience complete freedom

AirTel welcomes you to a vibrant world of unlimited opportunities. More exciting, innovative yet simple new ways to communicate, just when you want to, not just through words but ideas, emotions and feelings. To give the unlimited freedom to reach out to special people in special way.

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As an AirTel Postpaid customer you can enjoy the following facilities

AIRTEL: All of us communicate all the time. And AIRTEL believes that's the way it should be. All of us communicate whether it's mid day or mid night: Whether it's someone at the other end of the world, or the other end of the room. Technology shouldn't control when and with whom you can communicate. About Airtel: Airtel was started by Mr. Sunil Bharti Mittal, a graduate from Ludhiana (PUNJAB).earlier he was owner of local telecom company Beetel. Afterwards he planned to expand his company at national level and the consequence is Airtel, what we see today. Bharti Airtel is Indias largest telecommunications company by subscriber base, which stood at 85.7 million in December 2008, and total revenues, which were Rs.270 billion in 2007/08. Airtel is one of Asias leading providers of telecommunication services with presence in all the 22 licensed jurisdictions (also known as Telecom Circles) in India, and in Srilanka. It served an aggregate of 96,649,487 customers as of March 31, 2009; of whom 93,923,248 subscribe to GSM services and 2,726,239 use Tele media Services either for voice and/or broadband access delivered through DSL. It is the largest wireless service provider in the country, based on the number of subscribers as of March 31, 2009. It also offered an integrated suite of telecom solutions to our enterprise customers, in addition to providing long distance connectivity both nationally and internationally. It had recently forayed into

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media by launching our DTH and IPTV Services. All these services are rendered under a unified brand Airtel. The Company also deploys, owns and manages passive infrastructure pertaining to telecom operations under its subsidiary Bharti Infratel Limited. Bharti Infratel owns 42% of Indus Towers Limited. Bharti Infratel and Indus Towers are the two top providers of passive infrastructure services in India. Mr. Sunil Bharti Mittal, the founder chairman of Bharti Enterprises (who owns Airtel), is today, the most famous face of the telecom sector in India. He symbolizes the adage that success comes to those who dream big and then worked assiduously to deliver it. His strong entrepreneurial instincts gave him a unique flair for sensing new business opportunities. In the early years, Bharti established itself as a supplier of basic telecom equipment. His true calling came in the mid 1990s when the government opened up the sector and allowed private players to provide telecom services. Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group has a diverse business portfolio and has created global brands in the telecommunication sector. Bharti has recently forayed into retail business as Bharti Retail Pvt. Ltd. under a MoU with Wal-Mart for the cash & carry business. It has successfully launched an international venture with EL Rothschild Group to export fresh agriculture products exclusively to markets in Europe and USA and has launched Bharti AXA Life Insurance Company Ltd under a joint venture with AXA, world leader in financial protection and wealth management.

Vision: By 2012 Airtel will be the most admired brand in India: Loved by more customers

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Targeted by top talent Benchmarked by more business.

Key Milestones: Date of Incorporation: July 07, 1995 First private operator to offer fixed line telephony: June 04, 1998 Became a public limited company in India: February 18, 2002 First telecom company to have an all India mobile footprint (Presence in all 23 telecom circles in India): March 30, 2005 Company History: Each year of Airtels existence has been marked by historic and far reaching milestones including many firsts, all to which have been stepping stones to their success and performance. A brief history of the Companys major events is: 1995-96: Mobile services under the brand name Airtel launched for the first time in Delhi and Himachal Pradesh. 1997-1998: The first private telecom service provider to obtain a license for landline telephony in Madhya Pradesh Incorporation of Bharti BT VSAT Ltd. For providing VSAT solutions across India and Bharti BT Internet Ltd.

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1999-2000: The largest private sector telecom operator in India after acquiring JT Mobile for providing cellular services in Punjab, Karnataka and Andhra Pradesh Acquires Skycell, Chennai and expands its south Indian foot print Singapore Telecommunications Ltd. (Sing Tel) acquires Telecom Italias equity stake in the Company. 2001-2002: India One, Indias first private sector national and international long distance service launched. Eastern foray through acquisition and new licenses for eight new circles across India. Indias first private submarine cable landing station in a joint venture with Singtel. Initial Public offering through Indias first 100% book-building issue. First private operator to offer basic telephone services in Haryana Delhi Tamil Nadu and Karnataka.

2003-2004: Join the US $1 billion revenue club Strategic partnerships with IBM and Ericsson for outsourcing of the companys core IT and network activities.

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Acquires a controlling stake in Hexacom, the leading mobile operator in Rajasthan and holding a license to offer services in the Northeast. First private operator to launch mobile services in Jammu and Kashmir. Founding member of the Bridge Mobile Alliance, a consortium of seven leading mobile operators in the region. 2005-2006: All-India foot prints with the launch of mobile services in Assam. Becomes Indias largest integrated private operator based on the total customer base 2006-2008: Profit crosses US $ billion. Receives license for providing 2G and 3G mobile services in Srilanka Launch of Airtel Call Home service, a calling card service for various countries aimed at the Indian Diaspora. Strategic partnership with Google, enabling search through mobile phones. Strategic tie-up with Microsoft and becomes the first telecom operator to offer Microsoft Windows Mobile 5.0 technology. Facility Based operator license in Singapore, enabling the company to operate international carrier facilities from Singapore. Joins international consortia of leading telecom companies to build 3 high bandwidth submarine cables AAG, I-ME-WE AND Unity.

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Receives US $ 1.275 billion investment from leading international investors in Bharti Infratel, a subsidiary established with the aim to provide passive infrastructure services to all mobile services operators in India.

Airtel services: Wireless services: 2G/3G Rural Market

Telemedia Services: Fixed Line Broadband DTH(Media)

Enterprise Services: Carriers Corporate

Passive Infrastructure Services: About our Mobile:

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It's the instrument that will change your life making communication simple and effective, besides keeping you within a phone call away from any one on the planet, always. However it is to be made sure that your handset is GSM 1800 compatible handset.

Battery: This is the heart of your phone. Before using your battery for the first time, charge it up to 6-8 hours depending on the phone you are using. Adapter/Charger: This is the food for your battery. Connect it to your phone and plug it to an electric point to make sure your batter," never lets you down. SIM card: Subscriber identification Module This little card needs to be inserted into your phone. It will instantly connect you to, the AIRTEL network, and put you in touch with the world. Your SIM card will already have the numbers of all the Dial-in-Services and SMS based services, which you can access directly from the phone book built into your AIRTEL phone. Getting Connected: Before you say "HELLO" for the first time on your AIRTEL phone, make sure you check two things: Your battery is full charged. Your SIM card is properly inserted.
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Saying 'Hello': These keys vary depending upon the model of your cell phone or the button you use to make a call of the button you use to end a call. The button bearing the instruction "call" key(generally in green color) or "Yes" or "Semi" or Ok" is used to make a call and the button bearing the instruction "cancel" key(generally in red color) or "No" or "C" is used to end the call.

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