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OUGD303 / Brief 3 - Ocean Giants

1/4

BRIEF : To produce a publication that accompanies the BBC documentary Ocean Giants.

RATIONALE : To make the publication a modern and sleek book that the viewers of the documentary would enjoy.

Including photography, infographics and facts about the amazing giants of the sea.

OUGD303 / Brief 3 - Ocean Giants

2/4

Book consists of 4 chapters. One for each part of the documentary and an extra chapter on the makers.

Hardcover. Stock - 135 gsm, semi-matte. Pages - 92. Process colours.

HOW OLD IS OLD?


Comparing Bowheads life span to other mammals on Earth.

HUMAN ELEPHANT
70 years old.

050

75 years old (Average in UK).

075

HORSE
40 years old.

025

10 0

TIGER
Each dot re
15 years old (Average).

25 years old.

CAT

presents 1

year

MOUSE
4 years old.

200

BOWHEAD
Over 200 years old.

What some Bowheads alive today have lived through.


1812 -N apol eon inva des Rus sia om pose r Bee thov en Die s 1827 -C 1837 -Q ueen Vict oria onat Cor ion

1812

1850
40

1859

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1900
1901
90

-Q

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Vict

oria

Die

s orld -W I War

End

s - Sci entis

ts sp

lit th

eA

tom II War

End

s - Spu tnik

1918

1932

1945

orld -W

star

ts S

pace an

Age the

1957

1966

-M

on

1973

-U

t War iden old Acc War eC n lear nam of th moo Nuc Viet ron Had obyl cial End Lose rge built ffi .S. hern -O -C - Laollider 1992 1986 2008 C

10

20

30

50

60

70

80

110

120

130

140

150

160

170

180

190

200

2012

WORKING TOGETHER

Humpbacks are very intelligent and some groups use a complex method of trapping the sh which only works with clever cooporation from every whale.

RING LEADER
Taking up position above the herring, it begins blowing out a stream of air to create a zzing net of bubbles. The shoal is prevented from dispersing by the herders, and driven up by the caller right into the bubble-net

HERDERS
Circle the sh with ashing ns, keeping the shoal contained and preventing its escape.

CALLER
The caller dives below the shoal and emits a deafening cry. As loud as a rocket launch, 180 decibels of sound pressure blasts through the water. In an attempt to escape from the noise, the panic-stricken sh are driven upwards

Then all the whales gather underneath the sh trapped in the net. With mouths wide open, the whales burst through the surface, engulng their prey. By hunting together like this, each whale can catch up to half a tonne of herring a day.

Sea Level

124M
Free diving record with ns
500 m

DEEP SEA HUNTING


Sperm whales dive deep and use their hunting clicks to locate their prey.

Inside Sperm Whale Head


Spermaceti Blow hole

Clicks reected

330M
Scuba record Clicks produced in the distal sack

1000 m

1000M
Deepest light can penetrate

The hunting clicks are produced at the front of the whales 5 tonne nose. They then travel backwards through the spermaceti and are reected forwards through a series of oil lled lenses called junk chambers which focuses them into a narrow sound beam, like a sonic laser.
2000 m

Skull

Eye

Junk Chamber

3000M
Maximum depth Sperm whales dive to hunt

Sperm whales make the loudest sound of any living animal. Their hunting clicks reach 230 dB (Decibels). In the air it would still reach a staggering 170 dB

Chainsaw
3000 m

Jet

Shotgun Blast

Sperm whale

170dB

100dB

130dB 140dB
Pain thresh hold for humans (125dB)

OUGD303 / Brief 3 - Ocean Giants

3/4

As part of the book I produced 4 infographics. One of the inforgraphics was turned into a poster that would come with the book in the sleeve.

OUGD303 / Brief 3 - Ocean Giants

4/4

The book would be promoted through a series of newspaper supplements in The Guardian. They would be released weekly giving a taster of each chapter.

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