Brief 3 - Ocean Giants 1/4
Brief 3 - Ocean Giants 1/4
Brief 3 - Ocean Giants 1/4
1/4
BRIEF : To produce a publication that accompanies the BBC documentary Ocean Giants.
RATIONALE : To make the publication a modern and sleek book that the viewers of the documentary would enjoy.
Including photography, infographics and facts about the amazing giants of the sea.
2/4
Book consists of 4 chapters. One for each part of the documentary and an extra chapter on the makers.
HUMAN ELEPHANT
70 years old.
050
075
HORSE
40 years old.
025
10 0
TIGER
Each dot re
15 years old (Average).
25 years old.
CAT
presents 1
year
MOUSE
4 years old.
200
BOWHEAD
Over 200 years old.
1812
1850
40
1859
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10
20
30
50
60
70
80
110
120
130
140
150
160
170
180
190
200
2012
WORKING TOGETHER
Humpbacks are very intelligent and some groups use a complex method of trapping the sh which only works with clever cooporation from every whale.
RING LEADER
Taking up position above the herring, it begins blowing out a stream of air to create a zzing net of bubbles. The shoal is prevented from dispersing by the herders, and driven up by the caller right into the bubble-net
HERDERS
Circle the sh with ashing ns, keeping the shoal contained and preventing its escape.
CALLER
The caller dives below the shoal and emits a deafening cry. As loud as a rocket launch, 180 decibels of sound pressure blasts through the water. In an attempt to escape from the noise, the panic-stricken sh are driven upwards
Then all the whales gather underneath the sh trapped in the net. With mouths wide open, the whales burst through the surface, engulng their prey. By hunting together like this, each whale can catch up to half a tonne of herring a day.
Sea Level
124M
Free diving record with ns
500 m
Clicks reected
330M
Scuba record Clicks produced in the distal sack
1000 m
1000M
Deepest light can penetrate
The hunting clicks are produced at the front of the whales 5 tonne nose. They then travel backwards through the spermaceti and are reected forwards through a series of oil lled lenses called junk chambers which focuses them into a narrow sound beam, like a sonic laser.
2000 m
Skull
Eye
Junk Chamber
3000M
Maximum depth Sperm whales dive to hunt
Sperm whales make the loudest sound of any living animal. Their hunting clicks reach 230 dB (Decibels). In the air it would still reach a staggering 170 dB
Chainsaw
3000 m
Jet
Shotgun Blast
Sperm whale
170dB
100dB
130dB 140dB
Pain thresh hold for humans (125dB)
3/4
As part of the book I produced 4 infographics. One of the inforgraphics was turned into a poster that would come with the book in the sleeve.
4/4
The book would be promoted through a series of newspaper supplements in The Guardian. They would be released weekly giving a taster of each chapter.