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    Amul - BCG Matrix

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    Baidhani Mandal
    The document summarizes the Boston Consulting Group (BCG) matrix, a tool used to analyze business units or products within a company's portfolio. It classifies products based on their market share and market growth. Products are categorized as stars, question marks, cash cows, or dogs. The document then provides Amul's BCG matrix, classifying its products in each category, with Amul Lite, milk powder, milk, and paneer as stars due to their high market share in growing markets.

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    Amul - BCG Matrix

    Uploaded by

    Baidhani Mandal
    783 views9 pages
    The document summarizes the Boston Consulting Group (BCG) matrix, a tool used to analyze business units or products within a company's portfolio. It classifies products based on their market share and market growth. Products are categorized as stars, question marks, cash cows, or dogs. The document then provides Amul's BCG matrix, classifying its products in each category, with Amul Lite, milk powder, milk, and paneer as stars due to their high market share in growing markets.

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    Amul- Bcg Matrix

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    The document summarizes the Boston Consulting Group (BCG) matrix, a tool used to analyze business units or products within a company's portfolio. It classifies products based on their market share and market growth. Products are categorized as stars, question marks, cash cows, or dogs. The document then provides Amul's BCG matrix, classifying its products in each category, with Amul Lite, milk powder, milk, and paneer as stars due to their high market share in growing markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    783 views9 pages

    Amul - BCG Matrix

    Uploaded by

    Baidhani Mandal
    The document summarizes the Boston Consulting Group (BCG) matrix, a tool used to analyze business units or products within a company's portfolio. It classifies products based on their market share and market growth. Products are categorized as stars, question marks, cash cows, or dogs. The document then provides Amul's BCG matrix, classifying its products in each category, with Amul Lite, milk powder, milk, and paneer as stars due to their high market share in growing markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    You are on page 1of 9

    AMUL- BCG MATRIX

    Presented by: Ayushi Jain (39) Badruddin Khan (40) Baidhani Mandal (41) Ekata Phal Desai (53) Esha Verma (54)

    BOSTON CONSULTING GROWTH MATRIX


    Developed in1968. According to this technique, businesses or products are classified as low or high performers. This is done on the basis their market growth rate and relative market share.

    PROS & CONS


    It is simple and easy to understand. It helps you to quickly and simply screen the opportunities open to you and helps you think about how you can make the most of them. It is used to identify how corporate cash resources can be best used to maximize a companys future growth and profitability. It uses only 2 dimensions i.e. relative market share and market growth rate.

    PROS

    CONS

    Problems of getting data on market share and market growth. High market share does not mean profits all the time as business with low market share can be profitable too.

    HISTORY OF AMUL

    Formed in 1946 - Dairy Co-operative Movement in India. Managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) Based in Anand. Established itself as a uniquely appropriate model for rural development. Spurred the white revolution of India

    REASONS FOR SUCCESS


    Robust Supply
    Chain

    Diverse Product Mix

    SUCCESS

    Low Cost Strategy

    Strong Dist. Network

    AMUL BCG MATRIX

    M A R K E T G R O W T H

    STAR - Amul Lite - Amul Instant Milk Powder - Amul Milk - Amul Paneer

    QUESTION MARK - Netramul - Amul Chocolates - Amul Ice Cream

    CASH COW - Amul Spray (Baby Food) - Tea / Coffee Whitener - Amul Processed Cheese

    DOG - Amul Pizza

    MARKET SHARE

    STARS

    Stars are defined by having high market share in a growing market. Stars are the leaders in the business but still need a lot of support for promotion. If market share is maintained or increased, stars are likely to grow into cash cows

    STARS -- AMUL

    Product Amul Lite Amul Instant Milk Powder Amul Milk Amul Paneer

    Market Share 80 % 80 %

    75 % 65 %

    Why STAR?

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