Color Plus Final
Color Plus Final
Color Plus Final
It became the choice of the up market, trend-savvy and sophisticated. With flagship stores in the best locations and international service, brought in an international shopping experience.
The brainchild of Viju Mahtaney and Rajan Mudaliar, determined to create a global brand for the global Indian.
Right from the beginning, the company was clear on two basic premises: It would target the up market, trend-savvy, highly exposed Indian consumer . The brand would compete with international majors
Recognizing
its potential, 75-year old suiting giant Raymond acquired a majority stake in the company in February 2003. acquired 74% stake in Chennai based ColorPlus Fashion Pvt Ltd.
It
ACL was a leading garment manufacturer and exporter Costumer preferences were changing towards western wear. Search for better quality product ACL entered with the concept of Smart Cotton Casual
The store is a MBO, contains other brands like Arrow, Park Avenue, Raymond and Color plus. It is a shop in shop concept. Marketed by COLORPLUS FASHIONS LIMITED a division of Raymond Ltd
The store is box shaped ,highly furnished two storey building. Maximum exposure of the merchandise and maximum floor coverage. It has a free form layout
Ensures free movement and easy mobility. Entry to the store introduces us to ColorPlus Shirts on the left-hand-side and formal trousers on the right-hand-side. Fixtures:-include gondola shelving, showcases, slat wall and grid wall, mannequins, wood displays, counters , and racks On the right hand side we can see the cash wrap, which is the point of sale.
Feature areas: feature racks on both the side walls of the store ,used for display as well as stocking. Music: instrumental, which drives customer into a shopping mood. Colors :uses basic color and cream shades, gives a soothing feeling ,creating a pleasant environment. Lighting : both noticeable and functional, uses bright light to highlight merchandise
Didnt ACL Ad
campaigns that showcased all the variants of the brand in terms of casual , fabrics, designs and finish
Best
Overriding
well established players like HTA , O&M etc. in the Madras advertising club awards.
Received Increase
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