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    Imc Quiz: BY Vignesh.S.P

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    Jammy Kv
    This document contains an IMC quiz with multiple choice questions about branding, advertising, and marketing communications concepts and agencies. Some key topics covered include definitions of brand identity, advertising, business-to-business advertising, psychographic segmentation, in-house agencies, classical conditioning, demonstrations, and identification of advertising agencies that work with brands like Micromax, P&G, Philips India, and Southern Railways. The quiz is designed to test knowledge of integrated marketing communications and advertising industry topics.

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    Imc Quiz: BY Vignesh.S.P

    Uploaded by

    Jammy Kv
    48 views42 pages
    This document contains an IMC quiz with multiple choice questions about branding, advertising, and marketing communications concepts and agencies. Some key topics covered include definitions of brand identity, advertising, business-to-business advertising, psychographic segmentation, in-house agencies, classical conditioning, demonstrations, and identification of advertising agencies that work with brands like Micromax, P&G, Philips India, and Southern Railways. The quiz is designed to test knowledge of integrated marketing communications and advertising industry topics.

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    This document contains an IMC quiz with multiple choice questions about branding, advertising, and marketing communications concepts and agencies. Some key topics covered include definitions of brand identity, advertising, business-to-business advertising, psychographic segmentation, in-house agencies, classical conditioning, demonstrations, and identification of advertising agencies that work with brands like Micromax, P&G, Philips India, and Southern Railways. The quiz is designed to test knowledge of integrated marketing communications and advertising industry topics.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    48 views42 pages

    Imc Quiz: BY Vignesh.S.P

    Uploaded by

    Jammy Kv
    This document contains an IMC quiz with multiple choice questions about branding, advertising, and marketing communications concepts and agencies. Some key topics covered include definitions of brand identity, advertising, business-to-business advertising, psychographic segmentation, in-house agencies, classical conditioning, demonstrations, and identification of advertising agencies that work with brands like Micromax, P&G, Philips India, and Southern Railways. The quiz is designed to test knowledge of integrated marketing communications and advertising industry topics.

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    You are on page 1of 42

    IMC QUIZ

    BY VIGNESH.S.P

    It is a combination of many factors, including the name, logo, symbols, design, packaging, and performance of a product or service as well as the image or type of associations that comes to mind when consumers think about a brand. a. Brand Identity c. Brand share b. Brand image d. Brand value

    a. Brand Identity

    It is defined as any paid form of non personal communication about an organization, product, service, or idea by an identified sponsor a. Sales promotion c. Advertising b. Personal selling d. Sales promotion

    c. Advertising

    Advertising targeted at individuals who buy or influence the purchase of industrial goods or services for their companies

    a. b. c. d.

    Business-to-Business Advertising Professional Advertising Trade Advertising Retail/Local Advertising

    Business-to-Business Advertising

    VALS stands for what? and developed by whom? a. Value Analysis and LifeStyle SRI International b. Values, Attitudes and LifeStyles - SRI International c. Values, Attitudes and LifeStyles Boston international d. Value Analysis and LifeStyle Boston international

    Values, Attitudes and LifeStyles - SRI International

    Dividing consumers into groups according to their usage, loyalties, or buying responses to a product is called a. Benefit segmentation b. Behavioristic segmentation c. Psychographic segmentation d. Demographic segmentation.

    b. Behavioristic segmentation

    It is an advertising agency that is set up, owned, and operated by the advertiser. a. Centralized b. Decentralized c. In-house agencies

    c. In-house agencies

    Buyers can be conditioned to form favorable impressions and images of various brands through the associative process. It is the example of which Behavioral Learning Theory? a. Cognitive Learning b. Operant conditioning c. Classical conditioning

    c. Classical conditioning

    It is designed to illustrate the key advantages of the product/service by showing it in actual use or in some staged situation. a. Scientific/Technical Evidence b. Demonstration c. Comparison d. Testimonial

    b. Demonstration

    Which ad agency do the ads for Micromax

    a. Ambience D'arcy b. Wieden+Kennedy Portland c. Chaitra Leo Burnett Pvt Ltd d. Lowe Lintas

    Lowe Lintas

    Who developed the TVC for P&G in the concept of thank you mom

    a. Wieden+Kennedy Portland b. Chaitra Leo Burnett Pvt Ltd c. Ambience D'arcy d. Lowe Lintas

    Wieden+Kennedy Portland

    Which ad agency develop ad for Philips india limited a. Chaitra Leo Burnett Pvt Ltd b. Akshara Advertising c. Ambience D'arcy d. Contract Advertising (India) Ltd

    Ambience D'arcy

    Which ad agency do the ads for Southern Railways-Chennai (Services) and UTI a. Contract Advertising (India) Ltd b. Fortune Communications Ltd c. Chaitra Leo Burnett Pvt Ltd d. Akshara Advertising

    Fortune Communications Ltd

    Identify the ad

    Identify the ad

    Identify the ad

    Identify the ad

    Identify the ad

    Identify the ad

    Identify the ad

    Identify the ad

    THANKS

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