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    Fortis Hospitals

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    Kristina Reid
    Fortis Hospitals is India's fastest growing healthcare provider with a network of world-class specialty hospitals. It began operations in 2001 and is now the second largest healthcare chain in India and largest in North India. Fortis operates several hospitals across India, including its flagship 400-bed facility in Bengaluru which provides critical care services and was ranked the best hospital for medical tourism by MTQUA. Fortis looks to continue expanding its hospitals and services across India and globally to increase access to quality healthcare.

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    Fortis Hospitals

    Uploaded by

    Kristina Reid
    244 views20 pages
    Fortis Hospitals is India's fastest growing healthcare provider with a network of world-class specialty hospitals. It began operations in 2001 and is now the second largest healthcare chain in India and largest in North India. Fortis operates several hospitals across India, including its flagship 400-bed facility in Bengaluru which provides critical care services and was ranked the best hospital for medical tourism by MTQUA. Fortis looks to continue expanding its hospitals and services across India and globally to increase access to quality healthcare.

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    marketing aspects of fortis

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    FORTIS HOSPITALS.pptx

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    Fortis Hospitals is India's fastest growing healthcare provider with a network of world-class specialty hospitals. It began operations in 2001 and is now the second largest healthcare chain in India and largest in North India. Fortis operates several hospitals across India, including its flagship 400-bed facility in Bengaluru which provides critical care services and was ranked the best hospital for medical tourism by MTQUA. Fortis looks to continue expanding its hospitals and services across India and globally to increase access to quality healthcare.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    244 views20 pages

    Fortis Hospitals

    Uploaded by

    Kristina Reid
    Fortis Hospitals is India's fastest growing healthcare provider with a network of world-class specialty hospitals. It began operations in 2001 and is now the second largest healthcare chain in India and largest in North India. Fortis operates several hospitals across India, including its flagship 400-bed facility in Bengaluru which provides critical care services and was ranked the best hospital for medical tourism by MTQUA. Fortis looks to continue expanding its hospitals and services across India and globally to increase access to quality healthcare.

    Copyright:

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    of 20

    FORTIS HOSPITALS

    BY, Shushunova

    Introduction
    Fortis hospitals is Indias fastest growing healthcare

    delivery service providers with a network of worldclass Super-specialty hospitals linked with a larger network of Multi-specialty hospitals. It commenced operations in 2001. Fortis is the second largest healthcare chain in India and the largest healthcare chain in North India. It is one of the largest Cardiac Programs in the world.

    Fortis, BannerghattaRoad, Bengaluru (2006) : Four

    hundred bedded state-of-the-art super-specialty hospital providing critical medical and surgical care with a focus on Cardiac, Orthopedic, Neurosciences, Minimal Access Surgery and Women & Child Services, World class Clinical Talent, Special mention from JCI on Cardiac Surgery Program. According to MTQUA (Medical Travel and Tourism Quality Alliance) Top 10 Worlds Best Hospitals for Medical Tourists Fortis Bannerghatta is ranked Number One.Fortis Healthcare, the parent Company, has added.Fortis Hospitals comprise of the 10 Units bought from Wockhardt Hospitals. The entities will function independently, growing & expanding the reach of Fortis across India & the globe.

    ROUP COMPANIES

    Unique Characteristics
    Intangibility

    Association Physical Representation Documentation Perishability Variability Inseparability

    7Ps
    Product

    The services we provide are two fold Diagnostic and Non-Diagnostic Services
    Nighthawk services Second Opinions Confirmation Consults Sub-specialty services A service can be sold or provided by the hospital either

    to a commercial customer (e.g. private beds to a medical insurance company) or an end consumer (patient or client).

    Price
    Room Rent

    Old Deluxe
    NICU LDR ICU / CCU Ward Triple Sharing Double Sharing Single

    4750
    3500 5500 5500 1500 2800 3200 5500

    Suite
    Deluxe Suite

    6500
    9900

    The hospital opts for cost-plus pricing , where a firm adds a profit mark-up to the unit cost.

    Place
    Bannerghata Road Seshadripuram Nagarbhavi

    Cunningham Road

    Promotion
    Advertising is the most widely used form of

    promotion, and can be through the newspapers, radio, leaflets or billboards/posters. Fortis uses sponsorship and public relations to improve their image, notably through financing health, sports, the arts and public information services. Preventive Health Package gifted to Teachers Bone Densitometry Camp Health Screening at Wonder Kids School, Film Shoot of 3 Idiots

    Physical evidence
    A smart building infrastructure indicates that the

    hospital can take care of all the needs of the patient.

    Process

    People
    The major benefit offered by Fortis Healthcare to its employees is an environment, which offers challenges and opportunities to develop professionally. They offer competitive compensation medical facilities hospitalization accident insurance staff cafeterias Inhouse gyms Ambassador programme, Regular communication meetings and interactions with senior management, Intranet, Fortis Healthcare newsletter Bulletins from the Chairman and CEO.Social interaction - dinners, picnics and sports events.

    Segmentation

    Diseases/organ
    Targeting

    Serves to all

    Positioning

    BREADTH OF SERVICE

    SCM

    Addressing the Service Quality Gaps

    Learn about patients perceptions The perceptions to be identified Determination of Patients needs, wants, requirements and expectations . Closing the Gaps

    FUTURE PLANS

    Fortis Healthcare intends to significantly expand its footprint across

    the region. The next phase of our growth will be to look at other countries outside Asia. Two Green-field hospitals are underconstruction, these are: A super-specialty hospital in Shalimar Bagh, West Delhi, with specialization in cardiac care, orthopedics, neuro-sciences, renal sciences, mother and child care and gastroenterology (first phase 250 beds).
    Fortis International Institute of Medical and Biosciences (FIIMBS

    Medicity) with two multi-specialty hospitals having 750 beds along with a medical college for 500 students. FIIMBS Medicity, Gurgaon will have a focus on trauma, oncology, mother and child care, cardiac care, orthopedics, organ transplants and neuro-sciences (first phase -350 beds)

    Fortis Healthcare to open four new hospitals by 2013 Fortis Launches Super-Specialty Hospital in

    Singapore Inauguration of Sleep Lab at Fortis, Noida

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