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COMPARATIVE STUDY ON RETAIL STORE OPERATION WITHIN DIFFERENT FORMATS
Gupta Store
DETAILS
KIRANA STORE
MBO (Multi Brand EBO (Exclusive Outlet) Brand Outlet) SHOPPERS STOP Departmental Store 50000-55000 Sq. Ft. Sportswear, luggage, electronic store, womens fashion. Mens fashion, cosmetics, and perfumes 20-25 TOMMY HILFIGER Excusive Brand Outlet 2450 Sq. Ft. Kids, Ladies, Casuals, Mens, Formals, Accessories
STORE NAME STORE FORMAT SIZE MERCHANDISE MIX
GUPTA STORE Kirana Store 30 Sq Ft. Grocery Items and FMCG
TOTAL NUMBER OF STAFF
Four
Seven (outsourced from Samarth)
HIERARCHY
Sole Proprietor
HIERARCHY OF TOMMY HILFIGER
CEO COO Brand Manager Regional Manager
Senior Area Manager Area Manager
Store Manager Assistant Store Manager
DETAILS ROLES AND RESPONSIBILITIES
KIRANA General Store Trading
MBO (Multi Brand Outlet) To give and get the best to be a global retailer in India and maintain the number 1 position in India. 9:00 AM for the staff 11:00 AM for customers 9:30 PM for the customers 10:00 PM for the staff No targets are fixed
EBO (Exclusive Brand Outlet) Maintain stock Treat customers well Updated with new trend Achieve targets and goals 9:30 AM for Staff 11:00 AM or Customers 9:30 PM for Customers 10:00 PM for Staff Targets are given by head office that are given by regional manager Weekdays: 60-70 Weekends: 150-160
STORE OPENING PROCESS
8 AM for Staff 9 AM for Customers 8 PM for Customers 9 PM for Staff Two Lakh monthly
STORE CLOSING PROCESS
TARGETS/PLANNING S/ACHIEVEMENTS
AVERAGE NUM. OF WALK INS
Weekdays and Weekends : 100250
Weekdays: 150-200 Weekends: 200-250
DETAILS CONVERSIONS
KIRANA 60%
MBO (Multiple Brand Outlet) 25.9-35
EBO ( Exclusive Brand Outlet) 2.1 3.0 Basket sale Franchise store Exclusive store Shop in shop Opening two stores in Rajouri garden and Noida Is a Specialty store A retailer has deep commitments in terms of investments, sales targets and marketing.
COMPARISON SUMMARY
Customer comes with a proper mindset to buy things
Shop in shop
CONCLUSION
Holds a wide variety of products Unorganized Format (Kirana Stores) It refers to the traditional formats of low-cost retailing.
Single brand outlet The customer gets to choose from a host of brands and products in a single visit to a single outlet.
