Maggi

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MAGGI

Introduction
Nestle is a Swiss company founded in 1866 by Henri Nestle.
Nestle market its products in 130 countries across the world. Nestle sells over a billion product every day. Nestle put the nutrition as the core of their business, Nestle main focus is on health and wellness. The main consideration of Nestle is Good Food, Good Life to all consumer.

Core of Nestle Business

Food and beverages plays a important role in peoples life- not only because of enjoyment and social pleasure of eating together, but more in more terms of personal health and nutrition. Nestle is committed to provide their customer, consistent quality, safety as well as value for money and convenience. Great taste is the fundamental of their products and consumer appreciation of good food. Priority on nutrition, health and wellness.

Vision :

Nestl Nordens aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality.

Mission

TO BECOME AN INSPIRING GROWTH PARTNER THAT DELIVERS CREATIVE, BRANDED FOOD AND BEVERAGE SOLUTIONS ENABLING OPERATORS TO INNOVATE, AND DELIGHT OUR CONSUMERS.

Maggi noodles

Maggi noodles is a brand of instant noodles made by Nestle. It was founded by the Maggi family in Switzerland in the 19th century.

Maggi is the iconic brand of Nestle.


Maggi has been Nestles flagship culinary brand not only in India, but globally as well.

Maggi in India

Maggi in India is best known for its flagship product of instant noodles with its various desi subsegments such as the traditional dal atta , veg atta and rice noodles along with their various variants, Curry, Masala, Tomato, Chicken in the traditional and Shahi Pulao, Lemon Masala and Chilly Chow in the rice noodle segments.

Nestle unleashed Brand Maggi in India almost 25 years ago in 1983 with the launch of its traditional 2-minute noodles in its masala , tomato and chicken flavours, followed by its curry flavour some years down the line.

Maggi in India

Maggi launched in India at a time when the instant noodle was not that well known a category.
When Nestle India launched Maggi in the country, it used the tagline, Fast to cook and good to eat, to not only promote the product, but also to educate the ever growing aspirant consumer about the advantages of using it.

Products of Maggi

Maggi Stocks White Rice Seasoning Chicken Stock Chicken Stock- less salt Beef Stock& Vegetables Stock Soups Cook up Soups Instant Soups

Products of Maggi

Products of Maggi 2 minute Noodles


Chicken flavor Vegetables flavor

Pizza flavor
Curry flavor Cheese flavor

Ketchups
Tomato
Chilli Garlic Chilli Extra-Hot Chilli

STP Analysis

Segmentation

Targeting

Positioning

Age Life style Eating habits of urban families

Kids Youth Office Goers Working women

Easy to cook, Good to Eat 2-minute Noodles

Competitors of Maggi

Maggi Ketchup

Heinz
Tops Kissan Cremica Top Ramen (tough competitor in terms of pricing) Soups Knorr soups

2 min Noodles

SWOT Analysis

Strength
Market leader in their segment Strong brand loyal consumer base Wide range of distribution channel Product according to the need of indian consumer Innovative product

Weakness Product are dependent on each other Not so much presence in rural market

Opportunities

Threat

Price war with competitors

Strong presence of regional competitors

BCG Matrix of maggi

Market Penetration Strategies Of Maggi Noodles


Promotional campaigns in schools Advertising Strategies Focusing on Kids Availability in different pack sizes Packing is the biggest plus point of Maggi market penetration They have product available in all sizes to tap the categories of consumer New product innovations

Brand recall and Future trends

Introducing a fictitious character who can connect with kids for better brand recall. Organization contests, Games and industrial visits for school kids to further strengthen the brand image. Invite housewives to send new innovative recipes made from maggi and introduce rewards for the same. Foray into the Chinese food segment by introducing branded products for chowmeen, schezwan and Hakka noodles.

Presented by

Rohit

malviya pavale

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Volney Swapnil Vijay

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singh

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