Multivariate Analysis

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At a glance
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The key takeaways are that multivariate analysis techniques allow analysis of more than two variables simultaneously and provide complete explanations for complex phenomena.

The different types of multivariate techniques discussed are multiple regression, discriminant analysis, multivariate analysis of variance (MANOVA), conjoint analysis, factor analysis, cluster analysis, and multidimensional scaling.

Multiple regression can be used as a descriptive tool in three situations: to predict values for a criterion variable from several predictor variables, to control for confounding variables, and to test and explain causal theories.

MULTIVARIATE ANALYSIS

DILRUPA J.M

WHAT IS MULTIVARIATE MEANS??

In order to describe weather, we need more than two variables. Such as: Temperature Humidity Pressure

MULTIVARIATE ANALYSIS
Many statistical techniques focus on just one or two variables Multivariate analysis (MVA) techniques allow more than two variables to be analysed at once They provide complete explanation for complex phenomena .

Selecting a Multivariate Technique

Dependency
Dependent (criterion) variables and independent (predictor) variables are present

Interdependency
variables are interrelated without designating some as dependent and others independent

Dependency Techniques
Multiple regression Discriminant analysis Multivariate analysis of variance (MANOVA) Conjoint analysis

Multiple Regression
Multiple regression is used as a descriptive tool in three types of situations. Predict values for a criterion variable from the values of several predictor variables by developing a self-weighting estimating equation Control for confounding variables to better evaluate the contribution of other variables Test and explain causal theories

Discriminant Analysis
It deals with assigning individuals or members of a

sample to mutually exclusive or exhaustive groups on the basis of a set of independent variables.

Multiple discriminant analysis Discriminant analysis

It is applied in various empirical studies in psychology, behavioural science, finance and so on. The result of discriminant analysis are highly useful in business research and social service research. Discriminant analysis is a very rigid test and it is applied when it is necessary to find out how two populations actually discriminate or differ.

MANOVA
Assesses relationship between two or more dependent variables and classificatory variables or factors. It used to test differences among samples of

employees customers manufactured items production parts

CONJOINT ANALYSIS
Conjoint analysis is a technique used to identify the most desirable combination of features to be offered in a new product. It addresses the problem of how the customer will value the various tangible and intangible features offered by a particular firms product. Conjoint measurement also tells us the extent to which respondents are willing to give up (trade off) some features and attributes to retain others.

INTERDEPENDENCY TECHNIQUES
Factor analysis Cluster analysis Multidimensional scaling

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