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    Big Bazaar

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    Alok Ranjan
    Big Bazaar is the largest hypermarket chain in India with 214 stores across 90 cities. It is a public retailing company founded in 2001 with annual revenue of 6000 crore rupees. Big Bazaar provides a wide range of products at discounted prices, positioning itself as an affordable option for middle income customers. Customer surveys found that price, product variety, and convenience were the most important factors attracting customers to Big Bazaar. However, customer service and care could be improved further to enhance the shopping experience.

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    Big Bazaar

    Uploaded by

    Alok Ranjan
    528 views19 pages
    Big Bazaar is the largest hypermarket chain in India with 214 stores across 90 cities. It is a public retailing company founded in 2001 with annual revenue of 6000 crore rupees. Big Bazaar provides a wide range of products at discounted prices, positioning itself as an affordable option for middle income customers. Customer surveys found that price, product variety, and convenience were the most important factors attracting customers to Big Bazaar. However, customer service and care could be improved further to enhance the shopping experience.

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    good information regarding the big bazar

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    Big Bazaar Ppt

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    Big Bazaar is the largest hypermarket chain in India with 214 stores across 90 cities. It is a public retailing company founded in 2001 with annual revenue of 6000 crore rupees. Big Bazaar provides a wide range of products at discounted prices, positioning itself as an affordable option for middle income customers. Customer surveys found that price, product variety, and convenience were the most important factors attracting customers to Big Bazaar. However, customer service and care could be improved further to enhance the shopping experience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    528 views19 pages

    Big Bazaar

    Uploaded by

    Alok Ranjan
    Big Bazaar is the largest hypermarket chain in India with 214 stores across 90 cities. It is a public retailing company founded in 2001 with annual revenue of 6000 crore rupees. Big Bazaar provides a wide range of products at discounted prices, positioning itself as an affordable option for middle income customers. Customer surveys found that price, product variety, and convenience were the most important factors attracting customers to Big Bazaar. However, customer service and care could be improved further to enhance the shopping experience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    Presented By: Sumit Kumar

    Introduction
    Type
    Industry Founded Headquarters Products Revenue

    Public
    Retailing 2001 Mumbai, Maharashtra, India Department store 6000 crore (US$1.1 billion) crores (in 2011) (Big Bazaar and Food Bazaar combined)

    Employees
    Parent Divisions Website

    ~ 36000 people
    Future Group ~ 214 http://www.bigbazaar.com

    Contd
    Big Bazaar is the largest hypermarket chain in India. As of June 2, 2012 there are 214 stores across 90 cities and towns in India covering around 16 million sq.ft. of retail space.

    Future Group also owns


    Central Hypermarket

    Brand Factory

    Pantaloons

    Future Group
    eZONE fbb

    HomeTown

    futurebazaar.com

    Objectives
    To collect local information of the customer. Find out the satisfaction parameter for purchasing.

    Effect of organized retail shop for purchasing.


    Merchandising, assortment, and ambience importance. MIS, CRM Importance in Big Bazaar.

    Research Methodology
    Research Design - Exploratory Research. Sampling Design: Non Probability samplingConvenience sampling Sample Size: 50 Customers Data Collection: Data is collected from various customers through personal interaction. Specific questionnaire is prepared for collecting data

    Data Analysis
    INCOME GROUP
    Higher income Group 5%

    No Income Group 25%

    Lower Income Group 20%

    Middle Income Group 50%

    Customers visit Big Bazaar


    On unplanned basis 14% Weekly 29%

    Quarterly 23%

    Monthly 34%

    Purpose behind visiting big bazaar


    Series1

    60%

    30%

    10%

    Shopping

    Outing

    Both

    Demand for other retail outlets in a mall


    Gift Corner 7% Entertainm ent 13% Jewelers and Watches Store 6%

    Garment Outlet 42%

    Food Court 19% Footwear Outlet 13%

    Products mostly purchased by customers in big bazaar


    70% 60%

    50%

    40% Series1 30%

    20%

    10%

    0% Clothes Grocery Food Item Leather Item Electronic Item Gift Item Any other Item

    Expenditure pattern of customers coming in to big bazaar


    Below Rs.500 /single visit 11% More than 2000 /single visit 29%

    500-1000 /single visit 16%

    1500-2000 /single visit 22%

    1000-1500 /single visit 22%

    Customers preference of timing to visit big bazaar


    11 A.M - 1 P.M 8% 1 P.M 3 P.M 17%

    6 P.M 10 P.M 40%

    3 P.M 6 P.M 35%

    Comparison of factors which encourages customers to come in to big bazaar


    Series1

    65%
    60% 50% 40% 35%

    20%

    Price

    Service

    Ambience

    Product Variety

    Product Quality

    Convenience

    Services of the sales personnel in Big Bazaar


    Very poor 5% Poor 13%

    Very good 17%

    Ok 36%

    Good 29%

    FINDINGS
    Customers realized that Big Bazaar stores provide qualitative products/service with reasonable price.

    At present time Big Bazaar provide different types of product assortments to the customers.

    Big bazaar has a good reputation of itself in the market.

    Big bazaar has positioned itself in the market as a discounted store.

    Big Bazaar mainly deal with middle income group people who want qualitative product with reasonable cost.

    SUGGESTIONS

    Big bazaar should include more of branded products its product category so as to attract the brand choosy people to come in to big bazaar.

    The service of the sales person is needed to be improved. Personal care should be taken by the sales person for the customers so that the customers feel good.

    Customer care department is needed to take proper care of customer complaints and queries.

    Conclusion

    Big bazaar is a major shopping complex for todays customers. It is a place where customers find variety of products at a reasonable price. Big bazaar has a good reputation of itself in the market. It has positioned itself in the market as a discounted store. It holds a huge customer base. The majority of customers belong to middle class family. The youth generation also likes shopping and moving around big bazaar.

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