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    Public Relations Plan Project

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    luvdethgalz
    this presentation is about a PR Plan that we came up with to promote a fictional NGO whose task is to preserve water bodies

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    Public Relations Plan Project

    Uploaded by

    luvdethgalz
    2K views11 pages
    this presentation is about a PR Plan that we came up with to promote a fictional NGO whose task is to preserve water bodies

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    © Attribution Non-Commercial (BY-NC)

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    PPT, PDF, TXT or read online from Scribd

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    this presentation is about a PR Plan that we came up with to promote a fictional NGO whose task is to preserve water bodies

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    2K views11 pages

    Public Relations Plan Project

    Uploaded by

    luvdethgalz
    this presentation is about a PR Plan that we came up with to promote a fictional NGO whose task is to preserve water bodies

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    You are on page 1of 11

    Public Relations Project

    PR Plan for NGO BOOND (NGO to preserve water bodies)


    Name - Janmejay Singh Roll No. - 10224000003

    The Public Relations Plan


    We will be covering the Plan in the following manner Introduction The necessity to preserve the water bodies Objectives and Goals What we look at in the PR Plan Target Audience The people we really need to look at Tools How we reach to the Target Audience Conclusion The planning concluded, work shall begin

    Introduction
    In India, there are numerous water bodies, out of which
    more than 95% of them get contaminated everyday.

    In the industrial areas, and the big cities, pollution is High


    on water bodies close by.

    NGO Boond has started the water preservation campaign


    to help preserve the water bodies.

    NGO Boond has begun the campaign in Mumbai, also plan


    to spread to other parts of the country.

    Objectives
    The main objective of NGO Boond is to preserve the water bodies.

    The main objective of the PR Plan is to ensure the visibility and support for NGO Boond.

    The present objective for NGO Boond is to get the water bodies of Delhi cleaned. Therefore, our PR Plan will target the city of Delhi

    Goals
    To clean the water bodies around Delhi (esp. Yamuna river and its supporting streams). To appeal to people for funds/charity through the PR Tools. To encourage people, especially youth to become a part/volunteers for this N.G.O. To make people more aware towards their responsibility for the water bodies etc.

    Target Audience
    Our Target Audience would, in general, be all the people in Delhi. More specifically, We target housewives The Youth, and School Going Children The Slum Dwellers People living close to the water bodies Donors/Investors and Socially Responsible Businessmen

    Internal PR
    Distribution of free passes for the Plays and Dramas.

    Distribution of the NGOs T-Shirts.

    Also, provision of Meals at all the events.

    Tools
    Press Conference Press Release Announcements Websites, Web Blogs and Net Communities Photography School events

    Quizzes etc in teen magazines Flex and T-shirt Designing competition in College Fests Rallies in all parts of the city with distribution of T-Shirt Dramas in English and Hindi in colleges and theatres. Short shows on Radio, publicity of our campaign. Seminars in Hindi and English

    Conclusion
    The complete PR plan is divided into two parts Short term and Long term. The long term is for the entire year with suitable tools with appropriate intervals. Each of the mentioned strategies/tools will be used together or in rotation all through the year as required to ensure the goals are being achieved effectively. We will frequently follow up on the results of our PR activity and modify the plan as required.

    THANK YOU

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