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    124 - Brm-First M

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    Pratik Bhagat
    The document discusses criteria for good research and the scientific method process. It provides details on four key steps in applying scientific methods: observation, formulation of hypotheses, prediction of the future, and testing hypotheses. It also discusses characteristics of the scientific method compared to non-scientific methods and some difficulties in applying scientific research methods, particularly in marketing research and research in India.

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    124 - Brm-First M

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    Pratik Bhagat
    57 views9 pages
    The document discusses criteria for good research and the scientific method process. It provides details on four key steps in applying scientific methods: observation, formulation of hypotheses, prediction of the future, and testing hypotheses. It also discusses characteristics of the scientific method compared to non-scientific methods and some difficulties in applying scientific research methods, particularly in marketing research and research in India.

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    The document discusses criteria for good research and the scientific method process. It provides details on four key steps in applying scientific methods: observation, formulation of hypotheses, prediction of the future, and testing hypotheses. It also discusses characteristics of the scientific method compared to non-scientific methods and some difficulties in applying scientific research methods, particularly in marketing research and research in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    57 views9 pages

    124 - Brm-First M

    Uploaded by

    Pratik Bhagat
    The document discusses criteria for good research and the scientific method process. It provides details on four key steps in applying scientific methods: observation, formulation of hypotheses, prediction of the future, and testing hypotheses. It also discusses characteristics of the scientific method compared to non-scientific methods and some difficulties in applying scientific research methods, particularly in marketing research and research in India.

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    Criteria for good research

    purpose clearly defined and common concepts used. research procedure described in sufficient detail procedural design of the research carefully planned to yield results researcher should report with complete frankness analysis of data should be sufficiently adequate to reveal its significance

    Criteria for good research


    The validity and reliability of the data should be checked carefully Conclusions should be confined to those justified by the data of the research Greater confidence in researchexperience, good reputation & person of integrity

    Scientific research: the steps:

    Four steps are taken in applying scientific methods Observation Formulation of hypothesis Prediction of future, Testing hypothesis

    Scientific method stages

    Relation between scientific method and Marketing


    Problem definition Situation analysis Informal investigation Formal research

    Used during the following marketing research steps

    Observation

    Formulation of hypothesis

    Situation analysis Informal investigation Formal research planning.

    Used during the following marketing research steps Prediction of the Situation analysis future (action Information implications) investigations Formal research

    Scientific method stages

    Testing of hypothesis

    Formal research

    Characteristics

    Scientific Method

    Non-Scientific Method

    Objectivity of the investigator Systematic procedure Accuracy of measurement

    More subjective results biased haphazard manner more accurately cannot be measured measured accurately Continuing and All facts are Does not exhaustive nature of considered. Evidence consider all facts. supports conclusion. No further investigation research Methods of analysis statistical techniques No Statisticsto analyze data. and interpretation qualitative data

    More objective results unbiased. systematic manner

    Difficulties in applying scientific research methods in MR


    Greater complexity of subject -marketing is Difficulty of obtaining accurate measurements -customers responses like

    very complex and diverse uncontrollable factors satisfactory, very satisfactory are difficult to measure
    Influence of measurement process on results- tough to measure behaviour of

    consumers

    Difficulty of using experiments to test hypotheses- In marketing, experimentation is not easy

    Difficulty of making accurate prediction human beahviour changes vary fast Problematic objectivity of the investigator Investigators may manipulate results rather than practically administering the questionnaire or conducting interviews
    -

    Difficulties in applying research in India


    lack of scientific thinking insufficient interaction between the University research departments and business establishments do not have the confidence information research studies overlap code of conduct does not exist No timely and adequate assistance In many cases published data is not available.

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