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    Programme: Mba Course: Behavioural Science Name of Faculty: Prof. (Col.) A.K.Rajpal

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    yogesh607
    The document discusses attitudes, defining them as predispositions to respond positively or negatively to people and things. It describes how attitudes are shaped by various environmental, experiential, and educational factors. The key points covered include the relationship between attitudes and values, behaviors, perceptions, job satisfaction, involvement, commitment, and stress.

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    Programme: Mba Course: Behavioural Science Name of Faculty: Prof. (Col.) A.K.Rajpal

    Uploaded by

    yogesh607
    34 views20 pages
    The document discusses attitudes, defining them as predispositions to respond positively or negatively to people and things. It describes how attitudes are shaped by various environmental, experiential, and educational factors. The key points covered include the relationship between attitudes and values, behaviors, perceptions, job satisfaction, involvement, commitment, and stress.

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    3afc5BS Module Vi

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    The document discusses attitudes, defining them as predispositions to respond positively or negatively to people and things. It describes how attitudes are shaped by various environmental, experiential, and educational factors. The key points covered include the relationship between attitudes and values, behaviors, perceptions, job satisfaction, involvement, commitment, and stress.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    34 views20 pages

    Programme: Mba Course: Behavioural Science Name of Faculty: Prof. (Col.) A.K.Rajpal

    Uploaded by

    yogesh607
    The document discusses attitudes, defining them as predispositions to respond positively or negatively to people and things. It describes how attitudes are shaped by various environmental, experiential, and educational factors. The key points covered include the relationship between attitudes and values, behaviors, perceptions, job satisfaction, involvement, commitment, and stress.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 20

    PROGRAMME: MBA

    COURSE : BEHAVIOURAL SCIENCE

    NAME OF FACULTY: Prof. (Col.) A.K.RAJPAL

    1
    UNIT - VI

    Attitude & Personality


    What is Attitude ?
    “An important psychological attributes of
    individuals which shape their behaviour.”

    “A predisposition to respond in a positive


    or negative way to some one or some thing
    in one’s environment.”
    Attitudes Varies in Several Ways:
    •Direction – For or Against Something.

    •Degree / Intensity – Degree of Confidence.

    •Negative, Positive or Neutral (To be indifferent).


    Values And Attitudes

    Attitudes are different from values.


    •Values are the ideals (abstract ideals), positive or
    negative not tied to any specific object or situation that
    represents our beliefs about ideal conduct.
    •Whereas, attitudes are narrower. They are feelings,
    thoughts and behavioural tendencies towards a specific
    subject or a situation.
    •Attitudes are evaluative statements – either favourable or
    unfavourable, concerning the objects, people or events.
    •Values are generally used either as characteristic of an
    object or as an attribute possessed by an individual and
    thought desirable (Focus is on the latter).
    •Thus values provide :
    Standards of competence and morality
    Are fewer in number then attitudes
    Transcend specific objects, situations or persons
    Are relatively permanent and resistant to change
    Are more central to the core of a person
    Provride focus on the judgment of what ought to be.
    Dynamics / Characteristics of Attitudes

    Attitudes are characterized in terms of :


    • Valence
    • Multiplexity
    • Relation to Needs
    • Centrality
    Factors That Determine Our Attitudes

    •Environment
    •Experiences
    •Education
    Effect Of Attitude On Behaviour
     People have natural tendency to maintain consistency between attitude and
    behaviour.

     Attitudes thus lead to intended behaviour if there is no external intervention.

     Conversely speaking, change in behaviour calls for a change in attitudes of


    individuals.

     Employees’ attitudes have direct influence on their perception.

     Although, influence of attitudes on behaviour is not clearly discernible, two


    theories help us understand the direction of attitudinal influences :
     Cognitive Dissonance

     Self Fulfilling Prophecy


    Attitudinal Influence on Perception
     Perceptual outcomes are derived from past experiences.

     Our five senses and past experiences create our perception or


    interpretation of a current situation.

     Based on what we see, smell, touch and taste; we develop our


    definition of what happened.

     If our attitudes are positive, things look brighter than if they are
    negative.
    Attitude and Job Satisfaction

     Refers to an individual’s general attitude towards his job.

     In fact, two terms are used interchangeably.

     One of the important tasks of managers is, therefore, to provide


    satisfaction to employees from their respective jobs.
    Attitude and Job Involvement
     Refers to which a person identifies psychologically with
    his job.

     High degree of involvement will lead to solid


    identification of the individual with his job and the
    result invariably will be a quality product.

     Needless to say, thus, that Attitude is an important


    variable in determining organizational commitment.
    Attitudes and Organisational Commitment
     Another name for organisational loyalty resulting into a
    stable work force.

     Here again, Attitude is an important variable in


    determining organisational commitment.
    What Different People Expect From Different
    Attitudes

    The Players

    The Critics

    The Spectators
    Check Your Attitude

    Spectator Critic Player

    At Home

    At Work

    In Life
    Attitude And Stress
     The word stress is derived from the Latin word “Stringer’ which
    means ‘to draw tight”.

     Stress is understood as a stimulus and / or a response which lays


    the foundations for three models of stress, which are conceived as
    Environmental, Medical and Personal.

     Stress is, thus, the response to events that threaten or challenge a


    person and make him/her extremely anxious.
    Stress And Attitude
     Negative attitude emanating from lack of value and civility, being
    driven by consumerism, disconnected from society and reality,
    disloyalty, being too ambitious and cynical and cut throat
    competition often results in ‘stress and strain’.

     A positive attitude, on the other hand, has a surprisingly good


    effect on the way others respond to you.

     Success is not merely about managing the life and job if it does
    not complement a management of our inner selves to her positive
    attitude and remain destressed all the time.
    Steps to Building A Positive Attitude
     We can build and maintain a positive attitude:-
     Become aware of the principles that build a positive

    attitude
     Desire to be positive

     Cultivate the discipline and dedication to practise

    those principles.
     Let us get away from the past and get back in the main
    stream and think positive, be true, honest and good.
    •Let us consciously practise the following steps for
    building and maintaining a positive attitude:-
    Change Focus, Look for the Positive.
    Looking for the Gold.
    Make a habit of doing it now.
    Develop an Attitude of Gratitude.
    Get into a continuous Education Programme.
    Sharpen Your Axe.
    Build Positive Self Esteem.
    Action Plan
     “Dream are a dime a dozen ……It is their execution that counts”.
     List two problem you have with your attitude.
     Then write down at least one potential positive outcome.
     Though not easy, but can be done if we get used to looking for
    opportunities in problems.
     Practise this strategy with future problems your may encounter.
     Make a list of things you would like to change about yourself.
     Then list the benefits to you and others of each change.
     Finally, establish a timetable and commit yourself to make the changes.

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