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What Kind of Media Institution Might Distribute Your Media Product and Why?

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What kind of Media Institution might distribute your media product and why?

By Kyle Whitton

What is a media institution?


An Institution in the media is an established profitable organization, and often deals with the creation and distribution of advertising, entertainment and information based services. There are two different types of media institutions, Major media institutions & Independent media institutions.

Major vs. Independent


Below states several differences and similarities between major and independent media institutions.
Similarities Opportunity to create high quality films, even with a difference in budget Flexibility to choose staff Differences Major companies generally give a higher budget Major institutions would try to bring in higher quality actors or directors to ensure high quality

Film4 - Independent
Film 4 productions is a British film production company which is owned by Channel 4 which has been a production company since 1998, where it was called Film Four. In more recent years film 4 has produced films such as 127 hours where it managed to make $60,738,797 in the box office with an $18 Million dollar budget. 172 Hours is a thriller movie that taps into the idea of relating with a characters tragic situation just like in our opening sequence.

LIONSGATE - MAJOR
Income in 2013: $2.078 billion Founded: 1995 Lionsgate produce a various number of films but some of their most successfully produced films are from the thriller genre. A large film produced by Lionsgate was Hunger Games which had a budget of $78 million, and made $691,247,768 in the box office. The story revolves around a girl who lives in a time of what sees like slavery, so therefore the girl is (just like 127 hours) put in a bad position.

Founded: 1912 Income for 2011: $4.239 Billion Universal is a multinational known production company and operates with making a wide variety of different movies, anything from kids films to horror films. However, more recent films that Universal has made has been thriller movies which have been very successful in the box office. Thriller movies made by Universal: The Purge, Chucky

Universal - Major

Why would I choose them? - Major


Lionsgate Productions I believe that these films all follow a similar theme to the one of our media opening, they all show strong senses of violence within a lot of the films that Lionsgate produces and the fact that our film is similar to the theme of these films helps with a sense of promotion and enables us to open up our audience since people who watched themes films should be those of our target audience and share similar interests to what we intended when making our movie opening. Universal Productions Universal productions is a widely renowned company and the fact that it makes a wide variety of different films with different genres, this means that the people who like hybrid genres may be attracted to our film and therefore we would be gaining a wider target audience.

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