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    Chapter 1 Introduction

    Uploaded by

    Meer Ahmeng
    This document outlines topics related to entrepreneurship that will be covered, including: introduction to entrepreneurship; entrepreneurial ideas and opportunities; business ownership; basic business management; marketing overview; basic accounting; entrepreneurial sources of capital and support systems; and business plans. It then provides more details on the introduction to entrepreneurship topic, defining entrepreneurs and their traits, discussing e-business, and outlining the necessary knowledge, skills, and attitudes of entrepreneurs.

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    Chapter 1 Introduction

    Uploaded by

    Meer Ahmeng
    81 views23 pages
    This document outlines topics related to entrepreneurship that will be covered, including: introduction to entrepreneurship; entrepreneurial ideas and opportunities; business ownership; basic business management; marketing overview; basic accounting; entrepreneurial sources of capital and support systems; and business plans. It then provides more details on the introduction to entrepreneurship topic, defining entrepreneurs and their traits, discussing e-business, and outlining the necessary knowledge, skills, and attitudes of entrepreneurs.

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    This document outlines topics related to entrepreneurship that will be covered, including: introduction to entrepreneurship; entrepreneurial ideas and opportunities; business ownership; basic business management; marketing overview; basic accounting; entrepreneurial sources of capital and support systems; and business plans. It then provides more details on the introduction to entrepreneurship topic, defining entrepreneurs and their traits, discussing e-business, and outlining the necessary knowledge, skills, and attitudes of entrepreneurs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    81 views23 pages

    Chapter 1 Introduction

    Uploaded by

    Meer Ahmeng
    This document outlines topics related to entrepreneurship that will be covered, including: introduction to entrepreneurship; entrepreneurial ideas and opportunities; business ownership; basic business management; marketing overview; basic accounting; entrepreneurial sources of capital and support systems; and business plans. It then provides more details on the introduction to entrepreneurship topic, defining entrepreneurs and their traits, discussing e-business, and outlining the necessary knowledge, skills, and attitudes of entrepreneurs.

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    © All Rights Reserved
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    You are on page 1of 23

    TOPIC 1 : INTRODUCTION TO ENTREPRENEURSHIP

    TOPIC 2: ENTREPRENEURIAL IDEAS AND OPPORTUNITIES



    TOPIC 3 : BUSINESS OWNERSJIP

    TOPIC 4: BASIC OF BUSINESS MANAGEMENT

    TOPIC 5: OVERVIEW OF MARKETING

    TOPIC 6 : BASIC OF ACCOUNTING

    TOPIC 7 : ENTREPRENEURIAL SOURCES OF CAPITAL AND SUPPORT SYSTEMS

    TOPIC 8 : BUSINESS PLAN


    TOPIC 1 :
    INTRODUCTION TO
    ENTREPRENEURSHIP

    Entrepreneurship

    Personal traits/behavior associated
    with successful entrepreneurial
    performance

    E-business

    Explain clearly the
    concept of
    entrepreneurship,
    business
    ownership and
    procedures in
    setting up a
    business in case
    study given.


    CLO 1


    Bagi Usahawan,

    Perniagaan mungkin gagal,

    Tetapi Usahawan

    tidak pernah gagal.




    Definition of an entrepreneur:
    Richard Cantillon (1755) defined An entrepreneur is a
    person who undertakes to do a job or the risks of a new
    enterprise. The term entrepreneur (entreprendre) is a
    French word first coined by Richard Cantillon.

    In Malaysia the term usahawan
    is used for entrepreneur.








    Kuratko and Hodgetts (2001) An entrepreneur is an
    individual who organizes, manages and assumes the
    risks of a business

    Adam Smith (1776) An entrepreneur is a person
    who acts as agent in transforming demand into supply.

    Jean Babtiste Say (1803) An entrepreneur is a person
    who shifts resources from an area of low productivity to
    high productivity.










    John Stuart Mill (1848) An entrepreneur is a
    prime mover in the private enterprise. The
    entrepreneur is the fourth factor of production
    after land, labor and capital.

    Cark Menger (1871) The entrepreneur acts as
    economic agent who transforms resources into
    product and services. The entrepreneur
    transforms and gives added value.



    Entrepreneurship is the process of seeking
    businesses opportunities under conditions of risk.

    Entrepreneurship refers to the process of creating
    something new of value by devoting the necessary
    time and effort, assuming the accompanying financial,
    physical, social risks and receiving the resulting
    rewards of monetary, personal satisfaction and
    independence.



    Entrepreneurship is the establishment of an
    economical firm that is innovative, profit-
    oriented, willing to take risks and
    face uncertainties in the
    environment.




    KNOWLEDGE SKILL ATTITUDE









    Social
    Responsibilities
    Customers
    Society
    /Community
    Government
    /Nation
    Competitors
    Environment
    Staff
    Suppliers
    Creditors
    In the 1980s, McClelland and McBer & Co.
    conducted research on successful
    entrepreneurs in India, Malawi and Ecuador.

    They listed 13 entrepreneurial
    competencies possessed by
    successful entrepreneurs.

    1. Personal initiative
    2. Seize opportunities
    3. Endurance
    4. Information seeker
    5. High work quality
    6. Commitment towards
    work agreements
    7. Efficient
    8. Systematic planning
    9. Creative problem solving
    10. Self confidence
    11. Assertion
    12. Persuasion
    13. Power and authority




    Able to identify opportunities
    Action-oriented
    Always seeking to improve
    Orient themselves to customers needs
    Value their employees
    Able to face reality

    CHARACTERISTICS



    Able to tolerate
    Able to rebound from disappointments
    Risk takers
    Locus of control
    Independent and in control

    CHARACTERISTICS
    Melisa is your best friend. She is willing to make
    cupcake business. However, she wants to sell the
    cupcakes through online which is e-business.
    Unfortunately she doesnt have adequate
    information about e-business.

    As a good friend, you have to explain certain
    things to her before she starts the online
    business. The questions are as follow:
    1. Define E-Business (3 marks)
    2. State FIVE (5) importance of E-Business to
    entrepreneur (5 marks)
    3. Distinguish FOUR (4) advantages and
    disadvantages of E-Business (16 marks)
    4. Identify the online marketing (6 marks)
    communication:
    a) Direct Email Marketing
    b) Online catalogue
    c) Public relations

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