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    Strategy According To Henry Mintzberg

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    Karishma Indolia
    Henry Mintzberg argues that "strategy" can refer to five different concepts: a plan, ploy, pattern, position, or perspective. A plan is a conscious strategy for the future. A ploy is a short-term competitive plan. A pattern emerges from consistent past actions. Position refers to an organization's relationship with its environment. Perspective is an organization-wide view. Mintzberg also discusses why organizations need strategies - to set direction, focus effort, define themselves, and provide consistency - but too much strategy can constrain organizations.

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    Strategy According To Henry Mintzberg

    Uploaded by

    Karishma Indolia
    272 views24 pages
    Henry Mintzberg argues that "strategy" can refer to five different concepts: a plan, ploy, pattern, position, or perspective. A plan is a conscious strategy for the future. A ploy is a short-term competitive plan. A pattern emerges from consistent past actions. Position refers to an organization's relationship with its environment. Perspective is an organization-wide view. Mintzberg also discusses why organizations need strategies - to set direction, focus effort, define themselves, and provide consistency - but too much strategy can constrain organizations.

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    5 p's of Mintzberg

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    Strategy According to Henry Mintzberg

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    Henry Mintzberg argues that "strategy" can refer to five different concepts: a plan, ploy, pattern, position, or perspective. A plan is a conscious strategy for the future. A ploy is a short-term competitive plan. A pattern emerges from consistent past actions. Position refers to an organization's relationship with its environment. Perspective is an organization-wide view. Mintzberg also discusses why organizations need strategies - to set direction, focus effort, define themselves, and provide consistency - but too much strategy can constrain organizations.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    272 views24 pages

    Strategy According To Henry Mintzberg

    Uploaded by

    Karishma Indolia
    Henry Mintzberg argues that "strategy" can refer to five different concepts: a plan, ploy, pattern, position, or perspective. A plan is a conscious strategy for the future. A ploy is a short-term competitive plan. A pattern emerges from consistent past actions. Position refers to an organization's relationship with its environment. Perspective is an organization-wide view. Mintzberg also discusses why organizations need strategies - to set direction, focus effort, define themselves, and provide consistency - but too much strategy can constrain organizations.

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    Strategy

    according to
    Henry Mintzberg
    The Strategy Concept I :
    Five Ps for Strategy,
    California Management Review
    Vol. XXX, No.1, Fall 1987

    Henry Mintzberg
    McGill University

    Strategy can mean a
    Plan
    Conscious, purposeful consideration in
    advance of future actions.

    Strategy => future actions

    Does that mean any plan is a strategy?
    Planning Tools
    PEST Analysis ,
    SWOT Analysis
    Brainstorming
    What makes a plan
    strategic

    The time horizon it covers?

    Its purpose?

    The type of future actions it covers?

    The type of choices it implies?
    Strategy can mean a
    Ploy
    Short-term specific plan designed to
    achieve a specific (usually competitive)
    result

    For example, a negotiation strategy
    Ploy by
    Mintzberg says that getting the better of
    competitors,
    by plotting to disrupt,
    dissuade,
    discourage,
    or otherwise influence them.

    Ploy tools
    Futures Wheel
    Impact Analysis
    Scenario Analysis
    Game Theory
    Strategy can mean a
    Pattern!
    Consistency whether intended or not in
    a pattern of past actions!

    Past actions => implicit strategy!
    Strategies are both plans for the future
    and patterns from the past
    - Henry Mintzberg, Crafting Strategy
    Harvard Business Review, July-August, 1987
    Tools
    USP Analysis
    and
    Core Competence Analysis
    Planning and Realization
    Strategies as plans are not always
    realized

    Realized strategies are not always the
    result of a plan!
    Strategy can mean a
    Position
    Organizations relationship to its
    environment (markets and competitors)
    What an organization stands for, wants to
    become, or just is

    Air India Indias National Airline
    Amazon.com the Internet-retailing portal
    Wal-Mart the lowest price place to buy things
    Tools
    PEST Analysis
    Porter's Diamond
    Porter's Five Forces
    to analyze your environment these tools will
    show where you have a strong position.
    Strategy can be a
    Perspective
    An organization-wide view of the
    organization itself and how the world
    around it works

    For example:
    The University of Delhi is a liberal arts institution.
    Access and Excellence are compatible goals.
    Tools
    Cultural Web
    Deal and Kennedy's Cultural Model
    Congruence Model
    Interrelating the Five Ps
    An emerging Pattern can be recognized,
    and formalized into a Plan for the future
    Strategy as Plan or Pattern can lead to a
    Strategy as Position and / or Perspective
    A sequence of Ploys can become a Pattern

    Perspective can constrain all the others
    The Strategy Concept I I :
    Another look at why
    Organizations need Strategies
    California Management Review
    Vol. XXX, No.1, Fall 1987


    Henry Mintzberg
    McGill University

    Organizations need Strategies
    to Set Direction
    Strategy determines where an organization
    is going

    but shouldnt become a straightjacket which
    precludes interesting side trips!

    Organizations need Strategies
    to Focus Effort
    and promote Coordination
    Strategy helps to get everybody on the
    same page pulling together

    but shouldnt preclude individuals from
    experimenting with new ideas!

    Organizations need Strategies
    to Define themselves
    Strategy helps to make an organization
    comprehensible

    but can something as complex as a (large)
    organization really be well understood,
    especially by those outside it?
    Organizations need Strategies
    to Provide Consistency
    Strategy helps an organization to make
    sense of its environment, and protects it
    against distraction so that it can get on
    with what it has decided to do

    which can be a bad thing if the environment
    changes!
    In summary..
    Organizations need
    Strategies..
    To set direction
    To focus effort and promote
    coordination
    To define themselves
    To provide consistency

    but too much of strategys benefits
    can be a bad thing!
    Strategy according to
    Henry Mintzberg
    What seems to be
    the fundamental
    purpose of an
    organization in
    this approach to
    strategy?

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