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    Nation of 1.25 Billion 26 Official Languages 1562 Dialects 1000s of Cusines Does This Have Anything in Common?

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    Mudassar Shahid
    The document discusses the history and success of Maggi noodles in India. It details how Maggi was launched in India in 1983 and became the country's most loved food brand, holding 85% of the market share. The document outlines Maggi's marketing strategies over time, including promotional campaigns, advertising, and innovations that helped make Maggi a part of everyday Indian culture and meals.

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    Nation of 1.25 Billion 26 Official Languages 1562 Dialects 1000s of Cusines Does This Have Anything in Common?

    Uploaded by

    Mudassar Shahid
    26 views22 pages
    The document discusses the history and success of Maggi noodles in India. It details how Maggi was launched in India in 1983 and became the country's most loved food brand, holding 85% of the market share. The document outlines Maggi's marketing strategies over time, including promotional campaigns, advertising, and innovations that helped make Maggi a part of everyday Indian culture and meals.

    Original Description:

    Maggi Thebrandjourneyinindia 130127223935 Phpapp01

    Original Title

    Maggi Thebrandjourneyinindia 130127223935 Phpapp01

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    The document discusses the history and success of Maggi noodles in India. It details how Maggi was launched in India in 1983 and became the country's most loved food brand, holding 85% of the market share. The document outlines Maggi's marketing strategies over time, including promotional campaigns, advertising, and innovations that helped make Maggi a part of everyday Indian culture and meals.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    26 views22 pages

    Nation of 1.25 Billion 26 Official Languages 1562 Dialects 1000s of Cusines Does This Have Anything in Common?

    Uploaded by

    Mudassar Shahid
    The document discusses the history and success of Maggi noodles in India. It details how Maggi was launched in India in 1983 and became the country's most loved food brand, holding 85% of the market share. The document outlines Maggi's marketing strategies over time, including promotional campaigns, advertising, and innovations that helped make Maggi a part of everyday Indian culture and meals.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 22

    Nation of 1.

    25 billion
    26 official languages
    1562 dialects
    1000s of cusines
    Does this have anything in common?
    company name

    The answer is
    Our very own Maggi

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    The Journey of Nestle Maggi


    Indias most loved food brand

    Quick Facts - Nestle


    Nestle is a Swiss company found in
    1866
    Nestle markets its products in 130
    countries
    Nestle has always positioned its products with the
    attributes of health and quality

    company name

    Maggi in India
    Launched in 1983 by NIL

    In different variants like masala, tomato and chicken


    followed by curry few years down the line
    It was launched at a time when instant noodles were
    not that famous in India
    First time Indians got something which was
    hygienically packed and convenient to prepare
    Fast to cook, Good to eat

    company name

    Maggi in India
    Initially targeted towards working women then
    shifted to kids
    Holds 85% market share

    Competiors
    Sunfeast Yippe Nooddle
    Horlicks Foodles
    Top Ramen
    Knorr Soupy Noodles
    Chings Noodles

    company name

    company name

    Need Recognition in India


    Need of a product that provides good quality food
    and at the same time was convenient.
    Maggi visualised it and launched itself in the Indian
    market to be everyones favourite food brand.

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    Market Penetration Strategies


    Promotional campaigns in school

    Advertising strategies
    Availability in different pack sizes
    New product innovations

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    Messages

    Fast to cook, Good to eat


    Mummy bhukh lagi..
    You and maggi makes tastier meals
    Bas 2 minute
    Taste bhi, Health bhi
    Maggi mania Chaska taste ka, health rice ka
    Maggi Cuppa mania Just add garam pani, Carry on
    jani

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    INTEGRATED COMMUNICATION

    PUBLIC
    RELATIONS

    ADVERTISING

    INTERACTIVE
    MARKETING

    AD
    CAMPAIGNS

    ADs

    BILLBOARDS

    SALES
    PROMOTION

    PRINT ADs

    TV ADs

    OTHER

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    Different ad campaigns

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    The Turning Point


    Launch of maggi Ata Noodles

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    Again Taking the Health route


    Launch of Maggi Mania
    To majorly target people from East and
    South

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    Maggi Turns 25
    People grew eating maggi for 25 years
    Launch of the Campaign Me and Meri Maggi
    Everyone had some unique and personal stories about
    maggi to tell
    Objective was to create strong customer connects
    through TV, newspaper, Internet, Billboards, Radio
    and Maggi packets as well

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    Do Minute Mein Khushiya


    Everyones favourite
    Maggi getting endorsed
    by Amitabh bachchan
    People got to tell their
    Maggi stories by
    Amitabh Bachchan on TV

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    Conclusion

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    Thank You

    company name

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