UNNATI

Social Futures Society Initiative

CREATING AN INFORMED SOCIETY

Objective
• CREATING AN INFORMED SOCIETY

• Good Leaders are those who

create more good leaders not
good followers

• Good leaders require regular

information from trusted sources
to grow.

CREATING AN INFORMED SOCIETY

 Present Scenario
• People in rural areas don’t have information
and information is power.
• Those who have information are unwilling to
give it to public (This led to Right to
Information Movement) 
• Those who want(poor people) have to pay high
cost to get relevant information.
• Therefore to give power to people we should
give relevant information to people at low
transaction cost
• Internet Connectivity via satellite has given
this opportunity to give power to people.

CREATING AN INFORMED SOCIETY

Imagine
• o      Small Farmer in shahbad could sell
the potato at good price
• o      Poor family could sell/ buy cattle at
transaction cost of Rs.2/-
• o      Poor family could get loan for girls
marriage at low transaction cost.
• o      Comparing the Prices of agriculture
activities and other products and services
• o      Poor will have power to choose
• o      Small farmer will have contract
farming option.
CREATING AN INFORMED SOCIETY
What needs to be done?
• To create replicable model for
information based social franchise
enterprise in India

How this can be achieved?

• Setting up of Social Franchises of
Public Information Centres in rural
areas

CREATING AN INFORMED SOCIETY

 What we will do?
• Offer Social franchisees in PICs in Villages
and municipal wards
• Collect Information from Govt. sources,
private businesses, NGOs, practioners
• Convert this information into simplified
language
• Deliver this to each PIC via internet
• Train the Social Franchisees to use this
information for the economic, social,
political, cultural growth of their village/
urban area/ themselves
CREATING AN INFORMED SOCIETY
What kind of information will be
shared?
• Anything related to Govt.
Schemes, Agriculture, Health,
Education, Legal help, Jobs, Animal
Husbandry, Self Employment,
Marriages, Sale purchase of
equipments, NGO schemes, Private
Business schemes, banking, any
changes in law etc.

CREATING AN INFORMED SOCIETY

 Each Centre will be equipped
with
• o      A Computer with UPS
• o      Inkjet Printer
• o      Scanner
• o      Digital Camera
• o      Internet Connection
• o      Glow Sign Board
• o      Display Boards
• o      Table Chairs

CREATING AN INFORMED SOCIETY

     Locations
– o      Urban Wards
– o      Rural Wards
     Venues (Size 12 X 14 ft room)
– o      Panchayat Ghar
– o      Shop
– o      House
– o      Community Centre
– o      Colleges
– o      Mahila Mandal Bhavan

CREATING AN INFORMED SOCIETY

Benefits to Franchisee
• Low investment high returns ratio
• Information available at door steps.
• Regular Trainings
• Complete hand holding
• Local Language will be used
• On going life long activity
• Regular tie ups with service providers
• Partners in Growth : Mutual Growth : You grow
we grow, we grow you grow.
• Assured earnings of Rs.5000/- per month if
instructions followed. No upper limits.
• Extra Earnings by referring, conducting surveys,
display of products.
• Preference in other franchisees, business options,
social growth options.
CREATING AN INFORMED SOCIETY
Uniqueness
• Social Franchise Model
• Information available at door
steps.
• Local Language will be used
• On going life long activity
• Regular tie ups with service
providers
• Fighting Corruption
CREATING AN INFORMED SOCIETY
Benefits to Community
• Power to fight corruption
• Power to choose
• Local Language
• Low Transaction cost to collect information
• Processed information easily available
• Power to learn
• Power to share their knowledge with world

CREATING AN INFORMED SOCIETY

 Promoting Tiranga
• o      Each Centre will act as small village level exhibition
• o      National Flag will be hoisted on Centre every day
• o      Designing of Centre on Tiranga Items
• o      Computers can be designed on Tiranga Style
• o      Screen Saver on Tiranga on every Computer
• o      Download songs on Nationalism
• o      Tiranga Newspaper
• o      Each centre will have Flex on Tiranga Displayed
• o      Essay Writing contests on Nationalism
• o      Poem and Song Writing and recitation contests on Nationalism
• o      Celebrating Days: Independence Day / Republic Day/ Flag Day
• o      Organising Tiranga Utsavs
• o      Tiranga Paper Every Week displayed
• o      Dissemination of Posters
• o      Making Screen Savers on National Issues

CREATING AN INFORMED SOCIETY

Possible Operators
o      Young Leaders
o      Young Unemployed Youth
Eligibility Conditions
o      Graduate Youth
o      Knowledge of Computers
o      Pleasing Personality
o      Entrepreneurial Nature
o      Networking Skills
CREATING AN INFORMED SOCIETY
Possible Beneficiaries
• o      Farmers
• o      Animal Owners
• o      Unemployed Youth
• o      Women
• o      Laborers
• o      SC Community
• o      Shop Owners
• o      Services Providers
• o      Students
CREATING AN INFORMED SOCIETY
 Possible Partners
• o      Colleges
• o      Retired Doctors
• o      Retired Professionals
        Advocates
        Agriculture Scientist
        Veterinary Doctors
• o      Practitioners

CREATING AN INFORMED SOCIETY

 Services Types
• o      Govt. to Citizen (G2C)
• o      Business to Consumers (B2C)
• o      Business to Business (B2B)
• o      Civil Society to Citizens (CSTC)
• o      Citizen to Citizen (C2C)
• o      Citizen to Govt. (C2G)
• o      Consumer to Business (C2B)
• o      Citizen to Civil Society (C2CS)

CREATING AN INFORMED SOCIETY

Services Offered
• Informative Chatting
• Scanning
• Digital Photo Studio
• Digital Video Studio
• Email
• Web surfing
• CD Making
• Bio Data Making
• Fax Machine
• Job Search
• Matrimony

CREATING AN INFORMED SOCIETY

Services Offered
• Cattle Sale Purchase
• Dish TV Recharge
• Courier Points
• Land Sale Purchase
• Complaint Filing
• Job Form Filling
• Display Board
• Mobile Recharging
• Mobile Accessories

CREATING AN INFORMED SOCIETY

Services Offered
• Ticket Booking
• Mobile Songs Uploading
• Mobile Resale
• Sending SMSs
• Data Collection for Surveys and Research
•  Providing Forms of Schemes
• Providing Simplified Information Beneficial
to People (National and State Gazette
simplification, Copies of Acts)

CREATING AN INFORMED SOCIETY

 S. P
er P
er
No SERVICE Ch
arg
e Un
its d
ay mon
th
1
0p er3
0
1 In
form
ativeC
hattin
g min 1
6 1
60 4
000
2 Sca
nnin
g 5p
er sca
n 2 1
0 2
50
3 D
igita
l Ph
otoStu
dio 2
0pe
r4X6 2 4
0 1
000
5
00p er
4 D
igita
l Vid
eoStu
dio movie 1 0 5
00
5 Em
ail 5p
ere
m a
il 4 2
0 5
00
1
5p er3
0
6 We
bsu
rfin
g min 1
6 2
40 6
000
7 C
DMa
kin
g 2
0pe
r cd 2 6
0 1
500
8 B
ioD
ataMa
kin
g 1
0p e
rpa
ge 2 2
0 5
00
9 Fa
xMa
chin
e 1
0pe
rpa
ge 1 1
0 2
50
1
0p er3
0
1
0 Jo
bSe
arch min 1
6 1
60 4
000
1
1 Ma
trim
ony 1
5pe
rde
tail 3 4
5 1
125
1
2 C
attleSa
lePu
rch
ase 1
0pe
rde
tail 2 2
0 5
00
20pe
r
1
3 D
ishTVRe
cha
rge re
charg
e 1 2
0 5
00
1
4 C
ourie
rPo
ints 1
0 1 1
0 2
50
1
5 La
ndSa
lePu
rch
ase 5
0pe
rde
tail 1 5
0 1
250
5per
1
6 C
omp
lain
tFilin
g co
m pla
int 1 5 1
25
 

CREATING AN INFORMED SOCIETY

 17 Job FormFilling 5 per page 2 10 250
30 per
18 Display Board month 4 120 3000
5 per
19 Mobile Recharging recharge 5 25 625
20 Mobile Accessories 50 3 0 150
21 Ticket Booking 0 0
Mo
22bile Songs Uploading 2 per song 10 20 500
50 per
23 Mobile Resale resale 3 0 150
24 Sending SMSs .10 per sms 1000 0 100
Data Collection for Surveys
25 and Research 5 per form 5 25 625
26 Providing Forms of Schemes 1 per page 10 10 250
27 Providing simple information 1 per page 10 10 250
 

CREATING AN INFORMED SOCIETY

Promotion Through
• o      Contests
• o      Competitions
• o      Posters
• o      Mouth to Mouth
• o      Meetings
• o      Cable TV
• o      Glow Sign Board
• o      Newspaper Ads
• o      Press Notes
• o      Articles
• o      Participation in Exhibitions / Seminars
• o      Newsletter
• o      SMSs
• o      Gossip Board

CREATING AN INFORMED SOCIETY

Additional Income
• o      Through Surveys
• o      Sale of Database

CREATING AN INFORMED SOCIETY

     Making them experts in using Internet for
good.
     Tie ups with various Companies / NGOs /
Govt. Persons
     Keeping Record of Every Information
Exchange Transaction
     Regular Handholding and Trainings of
persons
     Regular collection of information and
designing information products accordingly
     Low Transaction Cost and Cost/ person

CREATING AN INFORMED SOCIETY

Low infrastructure Cost
HEAD Nature Amount
in Rs

One computer Fixed 18000

1 printer Fixed 3000
UPS Fixed 2000
Internet connection Fixed 3000
Table+ chairs Fixed 2000
Notice Board Fixed 2000

Camera Fixed 5000

Scanner Fixed 3000
Miscell. ( Whitewash, inaugration etc) Fixed 2000
TOTAL Fixed Fixed 40000
Franchisee Fee + Training Recurring 12000
Advertisement Recurring 3000
Recurring (P.A) Recurring 15000
GRAND TOTAL 55000
 

CREATING AN INFORMED SOCIETY

 Per
S. No SERVICE Charge Units Per day month
1 Informative Chatting 10per 30min 16 160 4000
2 Scanning 5 per scan 2 10 250
3 Digital PhotoStudio 20per 4X6 2 40 1000
4 Digital VideoStudio 500per movie 1 0 500
5 Email 5 per email 4 20 500
6 Websurfing 15per 30min 16 240 6000
7 CDMaking 20per cd 2 60 1500
8 BioDataMaking 10per page 2 20 500
9 Fax Machine 10 per page 1 10 250
10 JobSearch 10per 30min 16 160 4000
11 Matrimony 15per detail 3 45 1125
12 CattleSalePurchase 10per detail 2 20 500
13 DishTVRecharge 20per recharge 1 20 500
14 Courier Points 10 1 10 250
15 LandSalePurchase 50per de tail 1 50 1250
16 Complaint Filing 5 per complaint 1 5 125
17 JobFormFilling 5 per page 2 10 250
18 DisplayBoard 30per month 4 120 3000
19 Mobile Recharging 5 per recharge 5 25 625
20 Mobile Accessories 50 3 0 150
21 Ticket Booking 0 0
22 MobileSongs Uploading 2 per song 10 20 500
23 Mobile Resale 50per resale 3 0 150
24 Sending SMSs .10per sms 1000 0 100
Data Collectionfor Surveysand
25 Research 5 per form 5 25 625
26 ProvidingForms of Schemes 1 per page 10 10 250
27 Providingsi mpleinformation 1 per page 10 10 250

12675
 

CREATING AN INFORMED SOCIETY

Terms of Franchisee
• 1.    SFS will have right to stop use of site if it is used for
illegal purposes.
• 2.    Franchisee will be responsible for the misuse of site for
illegal purposes.
• 3.    No tobacco product will be sold from site.
• 4.    The contract will be for 3 years subject to annual review.
The review will be conducted on the 12th month after first
payment is made.
• 5.    First year the franchisee will have to pay Rs. 15000/- ;
Second year : Rs.8000/- Third Year Rs. 7000/-. Fourth Year
Rs.6000/- Fifth year Rs.5000/-.
• 6.    The payment should be made in one installment failing
which immediate discontinuation of service will happen.
• 7.    The payment will be done in advance by bank draft in
favour of SFS.

CREATING AN INFORMED SOCIETY

• 1.    Franchisee will intimate in written before starting any new
service. SFS has right to allow or disallow the service.
• 2.    Franchisee can discontinue the contract by giving one
months notice. No amount will be refunded by SFS.
• 3.    Franchisee will be bound to display the products sent by
SFS and follow the directions from time to time.
• 4.    Franchisee will be bound to display the rates fixed by SFS
for providing the services.
• 5.    SFS has the right to discontinue the agreement if it comes
to notice that franchisee has gone against the terms and
conditions and Franchisee will disown the right to use the
name and logo of SFS.
• 6.    If Franchisee’s agreement is discontinued then it will be
renewed only by paying Rs.15,000/- as penalty fee.
• 7.    If franchisee wants to sell his franchise than he must
intimate SFS in writing one month’s notice.

CREATING AN INFORMED SOCIETY

• 1.    SFS will provide regular training and updates which franchisee should
attend that day. If he does not attend training then special fee of Rs.1000/- will
be charged for providing training and it will be discretion of SFS to provide the
training or not.
• 2.    Franchisee must keep all the records of transactions and these will be
property of SFS.
• 3.    SFS will have right to inspect the records of Franchisee at any time and
take custody of those records.
• 4.    Franchisee must keep all the records updated from time to time as
instructed by SFS.
• 5.    All the communication via emails will be treated as formal communication.
• 6.    Franchisee must behave in descent and polite manner with public. Any
misbehavior reported could lead to discounting of the agreement by SFS.
• 7.    The computers and other hardware will remain property of franchisee.
However SFS will have right towards the display board.

CREATING AN INFORMED SOCIETY

• 1.    SFS will assist in providing linkages with businesses and initiating new schemes.
• 2.    The financial year will be from 1st April to 31st March.
• 3.    Any changes made by Franchisee in the site must be intimated by giving 10 days
prior notice.
• 4.    Franchisee must ensure that the name of SFS is not misused in any manner.
• 5.    Any representation to the media on behalf of SFS or as franchisee of SFS should
be made before intimating SFS Office.
• 6.    Franchisee shall not use the site as media for propagation of any anti national
agenda.
• 7.    Any upgradation, repair, refill of the hardware will be done by franchisee.
• 8.    Franchisee will be bound to undertake social and promotional activities as
directed by SFS. He can undertake additional promotion at his own cost but he
should intimate in advance.
• 9.    Franchisee will provide his services irrespective of caste, race, creed, political
orientation, religion, sex to the public.
• 10.                       Franchisee will have to pay the monthly bill of internet and all other
expenses. SFS will not be liable to pay any bill of the franchisee.

CREATING AN INFORMED SOCIETY

Loan Option
HEAD Nature Amount Loan
in Rs
One computer Fixed 18000 18000
1 printer Fixed 3000 3000
UPS Fixed 2000 2000
Internet connection Fixed 3000 0
Table+ chairs Fixed 2000 0
Notice Board Fixed 2000 0
Camera Fixed 5000 5000
Scanner Fixed 3000 3000
Misce ll. ( Whitewash, inaugration etc) Fixed 2000 0
TOTAL Fixed Fixed 40000 31000
Franchisee Fee + Training Recurring 12000 0
Advertisement Recurring 3000 0
Recurring (P.A) Recurring 15000 0
GRANDTOTAL 55000 31000
Down Payment 24000
 

CREATING AN INFORMED SOCIETY

Expansion Plan
Average Average
Name of State / Union No. of Rural Population No. of Urban Population
No. Territory* Villages Population per Village Towns Population per Town
INDIA 638,691 741,660,293 1,161 5161 285,354,954 55,291
INTERVENTION AREA 63,466 51,424,205 810 544 33,258,697 61,137
1 Jammu & Kashmir 6,652 7,564,608 1,137 75 2,505,309 33,404
2 Himachal Pradesh 20,118 5,482,367 273 57 594,881 10,437
3 Punjab 12,729 16,043,730 1,260 157 8,245,566 52,520
4 Chandigarh * 24 92,118 3,838 1 808,796 808,796
5 Uttaranchal** 16,823 6,309,317 375 86 2,170,245 25,235
6 Haryana 6,955 14,968,850 2,152 106 6,114,139 57,681
7 Delhi * 165 963,215 5,838 62 12,819,761 206,770

Note: * signifies the Union Territories

** signifies the New states formed during 2001 census
 

CREATING AN INFORMED SOCIETY

Income Chart: Per month &
Yearly
M o n th ly 1 2 3 4 5 6 7 8 9
E lectricity 500 500 500 500 500 500 500 500 500
Rent 500 500 500 500 500 500 500 500 500
Internet
C harge 750 750 750 750 750 750 750 750 750
S tationary 500 500 500 500 500 500 500 500 500
Total 2250 2250 2250 2250 2250 2250 2250 2250 2250
Incom e 4000 5000 6000 7000 8000 9000 10000 11000 12000
P rofit 1750 2750 3750 4750 5750 6750 7750 8750 9750
P er Year 2625041250562507125086250101250116250131250146250
 

CREATING AN INFORMED SOCIETY

Design Board

CREATING AN INFORMED SOCIETY