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    Brad Ambassador

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    Thulasi Raman Kowsigan
    Brand ambassadors are people hired to promote a company's products and embody its identity. They represent the brand positively and communicate the company's message to consumers. A brand ambassador takes on roles similar to a public relations or human resources representative. Some of the highest paid brand ambassadors include Tiger Woods, LeBron James, Roger Federer, and Cristiano Ronaldo, who earn millions annually from multi-year endorsement deals with companies like Nike, Pepsi, and Adidas. Sachin Tendulkar has endorsed over 20 Indian brands in his career, notably signing a $105 million contract with Nike in 2000.

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    Brad Ambassador

    Uploaded by

    Thulasi Raman Kowsigan
    211 views14 pages
    Brand ambassadors are people hired to promote a company's products and embody its identity. They represent the brand positively and communicate the company's message to consumers. A brand ambassador takes on roles similar to a public relations or human resources representative. Some of the highest paid brand ambassadors include Tiger Woods, LeBron James, Roger Federer, and Cristiano Ronaldo, who earn millions annually from multi-year endorsement deals with companies like Nike, Pepsi, and Adidas. Sachin Tendulkar has endorsed over 20 Indian brands in his career, notably signing a $105 million contract with Nike in 2000.

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    Brand ambassadors are people hired to promote a company's products and embody its identity. They represent the brand positively and communicate the company's message to consumers. A brand ambassador takes on roles similar to a public relations or human resources representative. Some of the highest paid brand ambassadors include Tiger Woods, LeBron James, Roger Federer, and Cristiano Ronaldo, who earn millions annually from multi-year endorsement deals with companies like Nike, Pepsi, and Adidas. Sachin Tendulkar has endorsed over 20 Indian brands in his career, notably signing a $105 million contract with Nike in 2000.

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    Download as pptx, pdf, or txt
    211 views14 pages

    Brad Ambassador

    Uploaded by

    Thulasi Raman Kowsigan
    Brand ambassadors are people hired to promote a company's products and embody its identity. They represent the brand positively and communicate the company's message to consumers. A brand ambassador takes on roles similar to a public relations or human resources representative. Some of the highest paid brand ambassadors include Tiger Woods, LeBron James, Roger Federer, and Cristiano Ronaldo, who earn millions annually from multi-year endorsement deals with companies like Nike, Pepsi, and Adidas. Sachin Tendulkar has endorsed over 20 Indian brands in his career, notably signing a $105 million contract with Nike in 2000.

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    PRESENTED BY

    S.GOUTHAM

    Brand ambassador (celebrity spokesman) is


    a marketing term for a person employed by
    an organization or company to promote its products or
    services within the activity known as branding.
    The brand ambassador is meant to embody
    the corporate identity in appearance, attitude, values
    and ethics

    A Brand Ambassador is someone who, at the most


    basic level, represents a brand in a positive way.
    It is the duty of a Brand Ambassador to express the
    message of a company to consumers or people who
    would gain something from learning about the brand
    being advertised.
    A brand Ambassador can be thought of as a hybrid
    between a Public Relation Representative and an HR
    Representative.

    Tiger Woods- 55 MILLION- GOLF


    LeBron James-53 MILLION- BASKETBALL
    Roger Federer-52 MILLION- TENNIS
    Kobe Bryant-31 MILLION- BASKET BALL
    Cristiano Ronaldo-28 MILLION- SOCCER
    M.S.DHONI-26 MILLION- CRICKET
    Sachin tendulkar-25 MILLION- CRICKET
    Lionel Messi-23 MILLION- SOCCER
    Usain Bolt-23 MILLION- ATHLETE

    Sachin Tendulkar has been one of the biggest success


    stories for a sportsman as a brand ambassador.
    He endorsed several brands including Boost (1990
    present), Pepsi (19922009), Action Shoes (1995
    2000), MRF (19992009), Adidas (200010), Britannia
    (200107), Fiat Palio (200103), TVS (200205),
    Sunfeast (200713), Canon (200609), Airtel (2004
    06), Reynolds (2007present), Sanyo BPL (2007
    present), Toshiba (2010present), Colgate-Palmolive,
    Philips, VISA, Castrol India (201112), Ujala and
    Coca-Cola (201113).

    In 2000, he signed a 5-year, $105 million contract


    extension with Nike. It was the largest endorsing deal
    ever signed by an athlete at that time
    Woods receives a percentage from the sales of Nike
    Golf apparel, footwear, golf equipment, golf balls

    James is currently locked into deals with companies


    such as Nike, Coca Cola, McDonalds, Upper Deck,
    and Dunkin Donuts.A good part of his endorsement
    money comes from the Nike deal at an estimated $15
    million per annum.

    Federers biggest deal is with Nike, which pays him


    more than $10 million annually.
    His ace sponsor roster includes Gillette, MercedesBenz, Rolex

    Bryant signed a 6-year contract with Adidas worth


    approximately $48 million.
    His first signature shoe was the Equipment KB
    8 Bryant's other earlier endorsements included deals
    with the Coca-Cola Company to endorse
    their Sprite soft drink, appearing in advertisements
    for McDonald's, promoting Spalding's new NBA
    Infusion Ball, Upper Deck, Italian chocolate company

    On September 15 of 2013, Cristiano Ronaldo signed


    a new contract with Real Madrid, which will link him
    with the club until 2018.
    Under this new contract, Cristiano Ronaldo new
    salary was set at 17 million euros (net) per season/year
    and instantly made of Ronaldo the highest paid
    footballer in Spain.
    After having signed with Real Madrid in
    2009, Cristiano Ronaldo became one of the highest
    paid soccer players in the World.

    The Indian captain currently endorses 22 brands,


    including PepsiCo, Reebok, Aircel, and Godrej.
    MS Dhoni has signed a three-year endorsement deal
    worth approximately Rs 2.1 billion ($ 42 million) with
    a sports marketing agency. The deal surpasses the
    three-year deal worth Rs 1.8 billion ($38 million) that
    Sachin Tendulkar signed back in 2006.

    Messi earns more than $20 million a year from


    sponsors including Adidas, PepsiCo, Gillette and
    Electronic Arts.

    Bolts biggest paycheck comes courtesy of Puma


    Puma re-signed Bolt in 2010 to a deal worth $9 million
    annually.
    A massive Nike deal for a football or baseball player is
    $1 million.

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