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    Zinda Tilismath

    Uploaded by

    alekhya
    This document presents information about Zinda Tilismath, a small-scale herbal products manufacturer located in Hyderabad, India. It discusses the company's history starting in 1920, current products which include Zinda Tilismath liquid medicine, Farooky tooth powder, and a pain balm. The presentation outlines the company's strengths in relying on distributors and customer loyalty, opportunities to expand product lines, weaknesses in limited marketing, and threats from larger competitors. It also summarizes future plans to invest in new facilities, launch an aggressive marketing campaign, and engage in corporate social responsibility through product donations.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Zinda Tilismath

    Uploaded by

    alekhya
    773 views13 pages
    This document presents information about Zinda Tilismath, a small-scale herbal products manufacturer located in Hyderabad, India. It discusses the company's history starting in 1920, current products which include Zinda Tilismath liquid medicine, Farooky tooth powder, and a pain balm. The presentation outlines the company's strengths in relying on distributors and customer loyalty, opportunities to expand product lines, weaknesses in limited marketing, and threats from larger competitors. It also summarizes future plans to invest in new facilities, launch an aggressive marketing campaign, and engage in corporate social responsibility through product donations.

    Original Description:

    a local company's swot analysis

    Original Title

    ZINDA TILISMATH

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    This document presents information about Zinda Tilismath, a small-scale herbal products manufacturer located in Hyderabad, India. It discusses the company's history starting in 1920, current products which include Zinda Tilismath liquid medicine, Farooky tooth powder, and a pain balm. The presentation outlines the company's strengths in relying on distributors and customer loyalty, opportunities to expand product lines, weaknesses in limited marketing, and threats from larger competitors. It also summarizes future plans to invest in new facilities, launch an aggressive marketing campaign, and engage in corporate social responsibility through product donations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    773 views13 pages

    Zinda Tilismath

    Uploaded by

    alekhya
    This document presents information about Zinda Tilismath, a small-scale herbal products manufacturer located in Hyderabad, India. It discusses the company's history starting in 1920, current products which include Zinda Tilismath liquid medicine, Farooky tooth powder, and a pain balm. The presentation outlines the company's strengths in relying on distributors and customer loyalty, opportunities to expand product lines, weaknesses in limited marketing, and threats from larger competitors. It also summarizes future plans to invest in new facilities, launch an aggressive marketing campaign, and engage in corporate social responsibility through product donations.

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    You are on page 1of 13

    A PRESENTATION ON LOCAL SMALL SCALE

    INDUSTRY OF
    ZINDA
    TILISMATH
    (A
    STUDY).

    PRESENTED BY :
    S.ALEKHYA KUMARI.
    13P71E0042.
    MBA-2 , SVIT COLL.

    CONTENTS
    History .
    Company profile .
    Strengths & opportunities .
    Competitor Strategy(Analysis) .
    Weakness & Threats .
    Marketing Strategy Followed .
    Future Plannings .
    Corporate Social Responsibility(CSR Activity)
    .

    HISTORY

    It was invented in Hyderabad, in 1920 by a well-known


    Hakeem Mohd. Moizuddin Farooqui.
    The translation of the name of Zinda Tilismath in Urdu
    language means Living Magic.
    It is manufactured at the family owned company called
    "Karkhana Zinda Tilismath", located in Quadri Bagh,
    Amberpet, Hyderabad.
    The other products made by the company are Farooky
    Tooth Powder and Zinda Balm.

    COMPANY PROFILE

    Business type
    Year estd
    Products supplier :
    & manufacturer

    :
    Supplier/Manufacturer.
    :
    1928.
    Herbal products & tooth
    powder.

    STRENGTHS & OPPORTUNITIES OF


    ZINDA TILISMATH
    Zinda Tilismath has had only three products for
    decades the liquid medicine of the same name, to
    be ingested or applied in just a few drops; Farooqui
    toothpowder, and a pain balm. Now it is going to
    enter the Rs. 1,000-crore throat lozenges market
    with Zint, where it will slug it out with the mighty
    Vicks, Strepsils and Halls. It is also planning a roll-on
    version of Zinda Tilismath.

    COMPETITORS STRATEGY
    (ANALYSIS).

    Today, the Rs. 115-crore Amrutanjan offers


    solutions to aches and pains and cold and
    other congestive ailments in various forms
    running the gamut from balms to body ache
    gel pads.

    WEAKNESS & THREATS

    It is adding a unit at its Hyderabad facility at an


    initial cost of Rs. 30 lakh. While plans for Zints
    marketing strategy are unclear now.
    Tilismath is planning an aggressive marketing
    drive, which will mainly be customer loyalty
    programmes aimed at the younger generations.
    The owner familys current generation has many
    MBA graduates who are keen on giving the
    business a corporate touch to appeal to young
    customers.

    CONTD

    They intend to expand the


    business from its current level of
    Rs. 12 crore; they do not want to
    mention goals for the future.
    It may debut in the capital market
    in the next couple of years. Some
    of these plans are at an early
    stage, but the spokespersons say
    the company will not tweak the
    traditional image of its brand,
    whatever else it does.

    MARKETING STRATEGY FOLLOWED:

    The product sells and sells fast. Reason - its high


    curative value and easy accessibility. This is often
    the only antidote available in remote villages and
    comes handy for a variety of ailments.
    It rely on distributors & peoples faith.
    Also using online selling now - a - days.

    FUTURE PLANNINGS

    It will also setup an additional facility at its


    existing manufacturing unit in Hyderabad at an
    initial cost of about Rs. 30 lakh to produce the
    lozenges.
    The firm, which had clung on to its original
    logo and packaging all these years, is
    planning an aggressive marketing drive to
    consolidate its brand across India, with the tag
    line The world is going herbal, what about
    you.
    It will include promotional events and TV
    campaigns .

    CORPORATE SOCIAL RESPONSIBILITY


    (CSR ACTIVITY)

    Hyderabad, September 17 : Zinda Tilismath


    Factory donated 10 cartons of Zinda Tilismath
    bottles worth Rs. 123000 for use by the flood
    victims of Kashmir.

    THANK

    YOU

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