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    Detailed Analysis of Bigbasket

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    Rathan Devatha
    Bigbasket.com was founded in 2011 by five entrepreneurs to operate as an online grocery store in India. It processes around 2,000-3,000 orders per day in Bangalore and 1,000-2,000 orders in Mumbai and Hyderabad. Bigbasket.com stocks over 10,000 products from 1,000 brands and guarantees on-time delivery. It has raised funding from investors including Ascent Capital, Lionrock Capital, and Zodius Capital. The company aims to capitalize on the growing Indian e-grocery market projected to reach $8.8 billion by 2016. Bigbasket.com operates on a hub-and-spoke delivery model with its own fleet of GPS-enabled

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    Detailed Analysis of Bigbasket

    Uploaded by

    Rathan Devatha
    959 views18 pages
    Bigbasket.com was founded in 2011 by five entrepreneurs to operate as an online grocery store in India. It processes around 2,000-3,000 orders per day in Bangalore and 1,000-2,000 orders in Mumbai and Hyderabad. Bigbasket.com stocks over 10,000 products from 1,000 brands and guarantees on-time delivery. It has raised funding from investors including Ascent Capital, Lionrock Capital, and Zodius Capital. The company aims to capitalize on the growing Indian e-grocery market projected to reach $8.8 billion by 2016. Bigbasket.com operates on a hub-and-spoke delivery model with its own fleet of GPS-enabled

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    Bigbasket.com was founded in 2011 by five entrepreneurs to operate as an online grocery store in India. It processes around 2,000-3,000 orders per day in Bangalore and 1,000-2,000 orders in Mumbai and Hyderabad. Bigbasket.com stocks over 10,000 products from 1,000 brands and guarantees on-time delivery. It has raised funding from investors including Ascent Capital, Lionrock Capital, and Zodius Capital. The company aims to capitalize on the growing Indian e-grocery market projected to reach $8.8 billion by 2016. Bigbasket.com operates on a hub-and-spoke delivery model with its own fleet of GPS-enabled

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    959 views18 pages

    Detailed Analysis of Bigbasket

    Uploaded by

    Rathan Devatha
    Bigbasket.com was founded in 2011 by five entrepreneurs to operate as an online grocery store in India. It processes around 2,000-3,000 orders per day in Bangalore and 1,000-2,000 orders in Mumbai and Hyderabad. Bigbasket.com stocks over 10,000 products from 1,000 brands and guarantees on-time delivery. It has raised funding from investors including Ascent Capital, Lionrock Capital, and Zodius Capital. The company aims to capitalize on the growing Indian e-grocery market projected to reach $8.8 billion by 2016. Bigbasket.com operates on a hub-and-spoke delivery model with its own fleet of GPS-enabled

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    You are on page 1of 18
    At a glance
    Powered by AI
    Bigbasket is India's largest online grocery retailer founded in 2011. It delivers orders of 1000+ grocery brands to customers in major Indian cities.

    Bigbasket sources products from manufacturers and stores them in regional warehouses. It then delivers products to customers using its own fleet of GPS-enabled delivery vans according to scheduled time slots.

    Bigbasket targets working professionals, families, students and other individuals. It aims to provide convenience to time-strapped customers by delivering groceries to their doorsteps.

    Analysis of

    Bigbasket.com

    Presented by,
    Rathan
    Kiran
    Evin
    Jitendra

    About the company


    The firm was founded by a team of five VS
    Sudhakar, Hari Menon, Vipul Parekh, VS Ramesh
    and Abhinay choudhari.
    The e-tailer does close to 2k 3k orders a day in
    Bangalore and around 1k-2k orders per day in
    Mumbai and Hyderabad combined. It is currently
    clocking a monthly GMV (gross merchandise value)
    of Rs 9 crore on an average.
    Positioned as online grocery store.
    1000+ brands
    10000+ products
    Guarantee on time delivery and the best quality!
    Investors ; Ascent Capital, Lionrock Capital,
    Zodius Capital, Helion Ventures
    Company has more than 70k + customers

    India Retail Market


    Expec ted Sales Grow th (USB Bn)

    10
    9
    8
    7
    6
    5
    4
    3
    2
    1
    0

    8.8

    Globally, e-grocery market is growing


    nearly 7 times faster
    Indian Retail Market is of $500Bn and
    out of which 60 % would be food and
    grocery

    1.6
    FY'12

    FY'16

    India is the 6th largest grocery market


    in the world
    YoY growth rate is 19 %

    Key Players in Indian Egrocery Market

    Product Portfolio

    Why should I use


    BigBasket.com?
    Bigbasket.com allows you to walk away from the
    drudgery of grocery shopping and welcome an easy
    relaxed way of browsing and shopping for
    groceries. Discover new products and shop for all
    your food and grocery needs from the comfort of
    your home or office. No more getting stuck in traffic
    jams, paying for parking, standing in long queues
    and carrying heavy bags get everything you need,
    when you need, right at your doorstep. Food
    shopping online is now easy as every product on
    your monthly shopping list, is now available online
    at BigBasket.com, Indias best online grocery store.

    Areas

    Product Mix
    Grocer
    y&
    Brand
    ed
    Food
    Meat,
    Bread
    Dairy
    &
    Eggs

    Bevera
    ges &
    House
    hold

    Product
    Mix

    Fruits
    &
    Vegeta
    bles

    Person
    al Care

    Target Segment
    With
    FamilBaby
    y Big
    Families

    Foreign
    Stude
    Others
    nts
    states

    Single
    Corpo

    rateBoth are
    Working

    Event
    Planners

    Group
    s

    Others

    Cooperative
    s

    Societi
    es

    Benefits to the Buyers


    When you need, right at your
    doorstep
    Getting stuck in
    traffic jams
    Standing
    in long
    queues

    Carrying
    heavy
    bags

    Paying
    for
    parking
    Variety

    Complete Process

    HOW TO ORDER?

    Browse BigBasket.com for products or use the search


    feature
    Add item to your shopping Basket
    Choose a convenient delivery time from our 4 Slots* a
    day
    7.00 AM - 9.30 AM ; 10.00 AM - 12.30 PM ; 5.00 PM - 7.30 PM ; 7.30 PM 10.00 PM

    Select suitable payment option (Cash, Sodexo, Credit


    Card) You can pay by cash, card or food coupons

    *Slot timings may vary across ci

    Smart Ordering

    Delivery Strategy
    Own fleet of GPS enabled vans
    Working on a hub-and-spoke model
    All the goods are bought and stocked in a
    warehouse
    10% refund if late
    just-in-time model,
    warehouse stocking model

    Green Basket

    Regional
    Distributio
    n Centre
    Store

    End user

    Dos & Dont

    The types of advertising used by the Big basket is Word of


    Mouth , News paper, radio, bill boards etc.

    Why they use such mediums ;


    Big Basket feels that we are in online world and by using social media
    the message will spread like a viral and they are targeting only
    working professionals and housewife.
    Rough expenditure on advertisement as a % of Sales
    BigBasket doesn't advertise much; to acquire customers, they say
    that 60-70 per cent are repeat customers, it primarily depends on
    word of mouth. "Around 45 per cent of our customers come through
    reference and 20-30 per cent through online searches and traditional
    media,

    Whether they use celebrities or normal people / animals in


    advertisements

    Promotion

    Recommendation from
    Users
    Try to achieve one day delivery efficiency
    Introduce loyalty programs
    Improve website and social presence
    Include bundled offer system a customers can make
    and save for future usage
    Make website more user friendly
    Expand geographical reach
    Increase awareness through advertisement.
    Share consumer experience on their website

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