Handloom Industry: Nelli Kishore Kumar Satya Pal Alok Singh B.Rama Krishna

HANDLOOM INDUSTRY
BY:-
NELLI KISHORE KUMAR

SATYA PAL
ALOK SINGH
B.RAMA KRISHNA
Handlooms
Oldest and most conventional method of weaving.
Specialized and value added fabric.
Slow speed.
Not fit for commercial manufacturing.
Sector overview
The handloom sector occupies a distinct and unique place
in the Indian economy, besides being the largest

generator of non-farm rural employment.
The handloom industry is largely household based,
carried out with labour contributed by the entire family. It
is dispersed, spread across thousands of villages and
towns in the country.
Along with the artistry of weavers, the Indian handloom
industry demonstrates the richness and diversity of
Indian culture. The sector, which employs about 4.3
million people , is the second largest employment
provider for the rural population in India after
agriculture.
The sector accounts for 14.9% of the total cloth produced
in the country (excluding wool, silk, hosiery and khadi)and

have the largest infrastructure with 2.3 million weaving
looms.
The total handloom cloth production in India reached 6.7
billion sq. m in 2010-11, registering a growth rate of 2.3%.
Handloom industry in India is best known for its
distinctiveness, style, traditionalism and modern
technology. Each and every state in India has the capability
of boasting innovative printing, weaving, needlework and
designing trends.
Production Centers
Haryana
- Panipat & Rohtak

Andhra Pradesh
- Adoni, Ammavari Kuppam, Athimanjanpet,

Bothala kuduru, Chirala, Dharmavaram, Eluru
Kerela
- Azhicode, Balaramapuram, Cochin, Kannur
Kozhicode, Palghat &Trichur

Tamil Nadu
- Arrupukottai, Anakaputhur, Arani, Arokonam,

Ayyampettai, Andipatti & Bhawani
GLOBAL SCENARIO OF HANDLOOM

INDUSTRY
The global Handloom industry is expected to growth
to about $700billion by this year.

hardly five years after the expiry of MFA(multi fibre
arrangement) of the firms with strong capabilities will
gain in the global trade of handloom and apparel .
Abolishment of quotas has presented the buyers with
an option to source from the most efficient and cost
effective vendors and countries for suppliers it has
opened the stiff global competition driven by low costs
and new legislation.
SAARC COUNTRIES
A Group of Experts on Joint Ventures in Handicrafts
and Cottage Industries was established in 1991.

The Group has selected six sectors namely: hand
knotted carpets, beekeeping and honey production,
handloom textile products.
They contributed in regarding development of
marketing
and
export
promotion,
design
development, procurement and supply of certain raw
material, skill up gradation and transfer of
technology.
INDIAN SCENARIO OF HANDLOOM

INDUSTRY
The Textile industry occupies a unique place in our
country. One of the earliest to come into existence in

India, it accounts for 14.9% of the total Industrial
production, contributes to nearly 30% of the total exports
and is the second largest employment generator after
agriculture.
Today, India's textile sector comprises four important
segments:
Modern textile mills
Independent Power looms
Handlooms and
Garments
MAJOR PLAYERS OF HANDLOOM INDUSTRY
All India handloom apparels pvt ltd

HP state handicrafts and handloom corporation ltd
Handloom export promotion council
Institute of handloom and textile technology
National handloom development corporation ltd
Nirmal handloom house pvt ltd
Tamilnadu handloom weavers cooperative society ltd
The handicraft and handlooms export corporation of
India ltd
MARKETING STRATEGIES OF HANDLOOM

INDUSTRY
Three broad categories, it can be used focus area:
Short term strategy: Improve in Marketing and
Market Development.
Mid term Strategy: Product development.
Long Term Strategy: Process Development.
(Marketing strategy based on 4Ps marketing mix).
MARKET POTENTIAL OF
HANDLOOM INDUSTRY
The handloom Industry is the largest industry in
terms of employment, but in monetary terms it
may not be having such importance.38lakh
handlooms giving employment to about 65lakh
families; but contributing only 13% of our Textile
production.
When considering the foreign exchange earnings, it
has considerable below over other sectors of the
industry because; it amounts to between
Rs.3000crores to Rs.3500crores per annum.
MAJOR EXPORT DESTINATIONS

Handloom export promotion council (HEPC) is a legal body
constituted under The Ministry of Textiles, Government of

India to promote the exports of all handloom products like
fabrics, home furnishings, carpets and floor coverings etc.
The handloom industry mainly exports fabrics, bed linen,
table linen, toilet and kitchen linen, towels, curtains,
cushions and pads, tapestries and upholsterys, carpets and
floor coverings etc.
The export of handloom products increased from US$ 116.7
million in 2009-10(April-September) to US$156.3 million
in 2010-11, registering a growth of 34%.
The US, UK, Germany and Japan are the major

importers of Indian handloom products.
Japan had been importing textile products
primarily from China, but recently the focus has
shifted to India, primarily due to its preference
for handloom products in Silk, Flex and Jute.
Some of the leading international players that
import Indian handloom products include IKEA,
Wal-mart, Target Corporation, Habitat and
Town and Country Linen.
Major competitors of Indian Handloom Industry

US Textile Industry
UK Textile Industry
- the textiles and the clothing industry is the 9th

largest manufacturing sector, and has a turnover of
17.7 billion per year.
Chinas Textile Industry.
SWOT Analysis
STRENGTHS:The Apparel Industry is one of largest foreign revenue
contributor and holds 12% of the country's total export.
Growing Economy and Potential Domestic and International
Market.
Abundant Raw Material availability that helps industry to
control costs and reduces the lead-time across the operation.
WEAKNESS:There is Declining in Mill Segment.
Infrastructural Bottlenecks and Efficiency such as,
Transaction Time at Ports and transportation Time.
Opportunities:
Large, Potential Domestic and International Market.
Elimination of Quota Restriction leads to greater
Market Development.
Greater Investment and FDI opportunities are available.
THREATS:Competition from other developing countries, especially
China.
To make balance between price and quality.
Elimination of Quota system will lead to fluctuations in
Export Demand.

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HANDLOOM INDUSTRY

NELLI KISHORE KUMAR

in the Indian economy, besides being the largest

The sector accounts for 14.9% of the total cloth produced

in the country (excluding wool, silk, hosiery and khadi)and

- Panipat & Rohtak

- Adoni, Ammavari Kuppam, Athimanjanpet,

- Azhicode, Balaramapuram, Cochin, Kannur

Kozhicode, Palghat &Trichur

- Arrupukottai, Anakaputhur, Arani, Arokonam,

GLOBAL SCENARIO OF HANDLOOM

to about $700billion by this year.

and Cottage Industries was established in 1991.

INDIAN SCENARIO OF HANDLOOM

country. One of the earliest to come into existence in

MAJOR PLAYERS OF HANDLOOM INDUSTRY

All India handloom apparels pvt ltd

MARKETING STRATEGIES OF HANDLOOM

MAJOR EXPORT DESTINATIONS

constituted under The Ministry of Textiles, Government of

The US, UK, Germany and Japan are the major

Major competitors of Indian Handloom Industry

- the textiles and the clothing industry is the 9th

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