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    Forest Creative Communications Pvt. LTD

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    Sandeep Viswanath
    The document outlines a brand communication and activation plan for a client. It discusses developing a new brand identity, applying the identity across various applications and channels including websites, advertising, branded merchandise and presentations. It also discusses strategies for direct campaigns, events, social media and print advertising.

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    © All Rights Reserved
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    Forest Creative Communications Pvt. LTD

    Uploaded by

    Sandeep Viswanath
    54 views16 pages
    The document outlines a brand communication and activation plan for a client. It discusses developing a new brand identity, applying the identity across various applications and channels including websites, advertising, branded merchandise and presentations. It also discusses strategies for direct campaigns, events, social media and print advertising.

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    ecil

    Original Title

    EICL_2014

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    The document outlines a brand communication and activation plan for a client. It discusses developing a new brand identity, applying the identity across various applications and channels including websites, advertising, branded merchandise and presentations. It also discusses strategies for direct campaigns, events, social media and print advertising.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    54 views16 pages

    Forest Creative Communications Pvt. LTD

    Uploaded by

    Sandeep Viswanath
    The document outlines a brand communication and activation plan for a client. It discusses developing a new brand identity, applying the identity across various applications and channels including websites, advertising, branded merchandise and presentations. It also discusses strategies for direct campaigns, events, social media and print advertising.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 16

    Forest Creative Communications Pvt.

    Ltd
    #79, 3rd Floor, 5th Main, 1st Cross, Domlur 2nd Stage,
    Indiranagar, Bangalore 560038
    Karnataka. India.

    Mobile Phone +918884618185


    Telephone +91 80 41313558

    email: info@forestcreative.in
    Sandeep@forestcreative.in
    www.forestcreative.in,

    Brand Communication &Activation


    Plan
    Client
    Scope Web Development + Marketing communications
    materials + Promo Materials + Print Campaigns + Social Media
    Management + Rebranding
    English Indian Clays Ltd., a company incorporated in India, was part of the
    erstwhile Thapar Group. The company was incorporated in 1963 in technical and
    financial collaboration with English China Clays Ltd., U.K, the pioneer and the
    then world leader in kaolin processing . The Company was incorporated in 1963
    in technical & financial collaboration with English China Clays Ltd., U.K, the
    pioneer and the then world leader in Kaolin processing.

    BASIC FUNDAMENTALS
    Identity Concept & Strategy
    Identity brings the brand more young and alive, The current logo represents more
    towards a Govt business establishments than a B2B company or a corporate.,
    Our strategy is to bring more young logo identity and other allied items and
    perhaps we will retain most of the attributes and elements of existing logo also to
    bring the expansion of the name to be as part of the logo , the strategy behind it
    remains more resemble.. This section outlines the strategic elements that serve as
    the foundation of the brand and drive the visual expression through the brand
    identity system.

    Experience EICL Brand Identity


    The Brand Identity System will developed to allow the brand EICL or EICLs
    products to tell their unique stories through imagery and the value propositions,
    The goals of the system are to:
    Provide a unique and efficient way to leverage and build the strength and value of
    the EICL brand
    The brand essence: An innovative solution provider than a product supplier.
    The identity need to tell the story of how EICL innovation is continuous,
    collaborative, and transformative and how its emotionally connect with customers
    by transforming business.
    Ultimately the recognition of the brand has to be easy and strong

    Applications
    1. Web Sites and intra web
    Like any other corporate EICL also should carry off Brand statements through the
    corporate website. Web is far more than just a representation or communications tool
    it is a revolutionary way of doing business.
    EICL Web sites will ultimately play a lead role in bringingthe enhanced brand identity
    to life and business. The website is more user friendly, open place to accept the
    business questions , opinion and suggestions and enquiry from the customers or
    additional best practice ideas relating to this topic.
    Social media enabled website will help to increase the reach to the right TG.

    Advertising

    Print & Direct Mail ( Selected print mediums)


    The EICL Brand communication strategy have to designed to enable to reinforce the brand
    and effectively tell the stories to targeted audiences by identifying the specified targeted
    industry segment by stating the applications and solutions. ( eg.. Paper, paint, Rubber,
    Cement etc). Because advertising and direct mail communications need to stand out from
    the clutter .
    Even the advertising layouts will matters to bring the brand to a position, we need to
    consciously set the general standards of advertisements and mailers by choosing sizes,

    Advertising
    Online
    Effective online ad placement can help the brand to target the local and global
    audiences, exposing to the larger audience by communicating the products or
    services EICL can provide. Todays online advertising environment can be visually
    cluttered, so its important that EICL online ads provide a clear message and call
    to action.
    Email Marketing design: it can be cost effective communication medium to
    select to reach our TG . The creative body of edms are always dynamic to get the
    quick attention than a static edms,

    Branded Merchandise
    Sharing brandedmerchandise such as shirts, caps, jackets, pens and mugs is a
    great way tocollaborate and build loyalty with your employees, partners and
    customers. People who wear the gear or display the items become promoters of
    our brand. Its another form of advertising and every impression counts.
    Presentations
    Standardization of internal communications. laptops, PCs and conference room
    projection displays , all can set a std visual and size to maintain the uniformity
    across, infact , sales presentation to customers, proposal format , all can be
    standardize to achieve the uniformity in all. A wide screen format, will be
    more appealable to project brand.

    Creative Strategy
    INFORMATIVE A useful tool to keep the customer more
    aware about such distinctions and credibility, its benefits,
    authenticity & reality.
    INFORMATIVE

    PRODUCT - Products with authentic & genuine Value


    propositions, differentiated with effective differentiation of
    products.
    CREATI
    VE

    SOLUTIO
    N

    PRODUC
    T

    Solution The strategy is to develop the communication


    on the basis of the solution can offer by EICL than showing
    the product, it can help to build the emotional connect with
    the customer and the brand.

    Media Strategy
    Our
    Communication
    and
    Media
    Strategy
    shall
    encompass the most effective
    & efficient communication
    with optimal media options to
    bring
    better,
    faster
    &
    sustained returns on your
    investment.

    DIRECT
    CAMPAIGN

    INTERACTIVE
    CAMPAIGN

    Our
    Communication
    and
    Media Options shall integrate
    traditional media, with new,
    more effective technology
    media and networks.

    MEDIA

    EXHIBTIONS

    Our Communication message


    shall be short, simple and
    direct to the impact.

    PRINT
    CAMPAIGN

    WEB BASED
    CAMPAIGN

    Direct Campaign
    Direct Mailers through premium channel partners (using
    exclusive data base).

    Leverage on our network of eco-responsible associates & activities,


    corporates, banks, clubs, networks, etc. - take advantage of profiled
    contact list;

    Networks include members & reader base of NGOs like Eco-Watch, TiE
    India CleanTech Forum, Green Fourms, etc.

    Premium Members of Banks, Clubs, Airlines, Automobiles, etc. AmEx,


    Kotek Mahindra, HSBC, ING, Skoda Superb Club, Merc/BMW/Audi/Volvo Car
    Owners club,

    Premium Members of Special Interest Groups Music/Theatre lovers,


    Readers Club, Green Activity Clubs, Wildlife Clubs, IIM/IIT, CEO Club of
    India, BCIC, etc.

    Lifestyle Publications Cosmopolitan, Elle, The Economist, Forbes


    India/International, NatGeo Magazine,.

    PR & Direct Brand Engagement Strategy.

    Participate in Focused Customer group engagements for addressing


    misconceptions on Green technologies, Building Techniques &
    Myths; Sponsor Focused Group Lectures & Seminars Support of
    Mailing List & RSVP to ensure potential clientele participates; assist in
    organising events in Business campuses, Clubs, etc. Mostly
    subjected oriented articles, may not be a sales article

    Convert Website into an interactive Web-portal with expert talks,


    blogs, discussion forums, surveys, etc.; Sponsor branded blogs with
    3rd party Web Channels/Portals.

    Interactive

    EVENTS - ASSOCIATION WITH ECOLOGICAL, CLASSICAL AND


    PREMIUM EVENTS.
    Co-Sponsor/Organize events which connected to eco, green etc..involving top
    experts in Sustainable/Green Technology/Architecture, etc.
    Co-Sponsor/Organize green events/campaigns with partners
    (Corporate/NGO/Association/ industry) on specific themes & days, such as
    Bus Day, Cycle Day, Wild-life Day, World Environment day, Sustainable day,
    Events can also include city level campaigns & competitions that would
    involve the TG or the company philosophy and could also be initiated by the
    company.

    Club based events and activities.

    Theatre, music, networking events at partner with synergic themes or


    content. Mailing can also be coordinated/influenced with the
    organizer/sponsor.

    Eco related talk series by renowned personalities

    Online & Social Media

    Using Social Networking Media for effective communications,


    influences and impact (FaceBook, linkedin,Twitter, Pinrest, youtube etc.).
    Advertisements in Selected sites.
    Efficient & Influential Branded blogs creation.
    Search Engine Optimizations etc..
    Mobile real estate searches.

    Print

    Advertisements in selected mediums like premium credit-card journals,


    bank magazines, business magazines, design/interior magazines, etc.
    Advertorials & Influenced Columns in select dailies and business news
    papers

    Creative Strategy
    Eco-, Green, Sustainability, Environment, Self-Sustain, Natural, Waste
    Management - words & ideas much abused without any accountability, values or
    assurance.
    We shall focus on using more sincere communications based on actual deliverables , it can
    be any of the words which mentioned about, but more realistically
    Efficient Information dissemination shall be used to remove any misconceptions, suspicion,
    Cynicism, Falsehood and Myths. This would be using new techniques, such as Web-portals,
    Social media, Closed Loop Networks & events. New Branding and Brand Identity Strategy
    would focus on creating a distinct Brand that promises Genuinely on values & credibility.
    Creative, Copy, Visuals and Mnemonics to portray facts against myths and fictions and
    falsehoods. In addition to Values and Quality, real experiences and relations to be
    portrayed.
    Use an uncluttered approach to presentations especially copy & visuals to prevent
    confusions and over burdening of ideas and communications.
    * Simple language, words, presentations. And Visuals, are more effective and
    affordable than just award winning concepts.
    * The focus would be to deliver value and returns, rather than just to awe and
    impress.

    THANK YOU

    Copyright: Forest Creative Communications


    Pvt. Ltd

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