Classic Pen Company Scribd
Classic Pen Company Scribd
Classic Pen Company Scribd
Company
Case Background
Five years earlier
Red pens were
introduced at 3%
premium
Recently Purple pens
were introduced at
10% premium.
Current Financials
Income statement
Blue
Black
Sales
$75,000
$60,000
Material costs
$25,000
Direct labour
Purple
Total
$13,950
$1,650
$150,600
$20,000
$4,680
$550
$50,230
$10,000
$8,000
$1,800
$200
$20,000
Overhead @300%
$30,000
$24,000
$5,400
$600
$60,000
$65,000
$52,000
$11,880
$1,350
$130,230
$10,000
$8,000
$2,070
$300
$20,370
13.33%
13.33%
14.84%
18.18%
13.53%
Return on sales
Red
By ABC
Fringe Benefits
Computer
Expenses
Support
Calculation
Activities
Cost
Explanation
Production Run
$22,000
Set up
$11,200
Parts Administration
$4,800
Blue
Black
Red
Purple
Total
Sales
$75,000
$60,000
$13,950
$1,650
$150,600
Material costs
$25,000
$20,000
$4,680
$550
$50,230
Direct labour
$10,000
$8,000
$1,800
$200
$20,000
Production Run
$7,333
$7,333
$5,573
$1,760
$22,000
Set up
$4,259
$1,065
$4,855
$1,022
$11,200
Parts Administration
$1,200
$1,200
$1,200
$1,200
$4,800
Support
$7,000
$5,600
$1,260
$140
$14,000
$4,000
$3,200
$720
$80
$8,000
Total Overhead
$23,792
$18,398
$13,608
$4,202
$60,000
Operating income
$16,208
$13,602
($6,138)
($3,302)
$20,370
21.6%
22.7%
-44.0%
-200.1%
13.5%
Return on sales
Cost Comparison
Blue
Black
Red
Purple
Original
Cost/unit
$1.30
$1.30
$1.32
$1.35
ABC cost/unit
$1.17
$1.15
$2.23
$4.95
THANK YOU!