3 Design Methods FOR The Composition Classroom

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3 DESIGN METHODS

FOR
THE COMPOSITION
CLASSROOM

USER INNOVATION SCAVENGER


HUNTS
I n u s er- inn o vat ion s ca ve ng er
h u nt s , s t ud en t s look fo r th e w ays
in w hic h us e rs an d a ud ien c es
h ave ha cked th e ir w ays a rou n d a
p rob lem in c ommu n ica tion / u s e in
orde r t o le arn wh ere t h e p rob lem s
are an d h o w s p e cifi c au d ien c es
wou ld s olve t h em .
O n c amp u s , f or in s t an c e, wh ere
d o s t ud en t s writ e me ss ag es t o
on e an ot h er t h at t he y aren t
s u p po s ed to ? A re t h ey writ ing on
b at h roo m walls an d d es ks ?
Pos t in g fl yers in o dd p lac es ?
C h alk in g t h e s id ew alks ? W h y
aren t s t u d en t s ju s t u s ing
t rad it ion al b u llet in b oard s ? W hy
h ave th e y in n ovat ed a nd h ow c an
a writ er d raw u po n t h is
inf orma tio n t o imp ro ve t h eir ow n
c ommu n icat io ns ?

EMPATHY MAPPING
I n o r d e r t o u n d e r s t a n d w h o t h e i r u s e ra u d i e n c e s a re , d e s i g n e r s ( G r a y ,
O s t e r w a l d e r , K n ox ) o f t e n d e p l o y e m p a t h y
maps, large sheets of paper divided into:
1 . T h i n k i n g ( W h a t a re y o u r u s e r s t h o u g h t s ,
w o r r i e s , a s p i r a t i o n s ? W h a t d o t h e y l i ke a n d
d i s l i ke ? W h a t i s t h e i r l e v e l o f e d u c a t i o n ?
How will your text adapt to these
attributes?);
2 . S a y i n g ( w h a t p o s i t i v e a n d n e g a t i v e a re
au di en ces s ay i ng abou t the current problem
a n d d e s i g n ? W h a t w o u l d y o u l i ke t h e m t o b e
saying? How does information about your
d e s i g n s p r e a d b y w o r d - o f- m o u t h , I n s t a g r a m ,
Tw i t t e r ? ) ;
3 . F e e l i n g ( W h a t a re t h e n e g a t i v e a n d
positive emotions users feel when using
their design/text? What feelings would you
l i ke t h e m t o f e e l ? G o b e y o n d s i m p l e
emo ti on s [h appy , mad, s ad] in to more s u btl e
ones [nostalgic, wistful, energized]);
4. Doing (Why would someone use your
d esi gn /tex t? How a nd wh y wou l d th ey b e
drawn to i t? Wh ere wou l d they use it? ).

CULTURAL PROBES
Bi ll G a v e r , Ton y D u nn e , a nd
E le na Pa ce n ti s c u lt ur a l
probe s a re a m odel of da t a
c ol lec t ion t h a t in con t r a st to
i nt er v i ew s a nd obser v a t ions
ha v e a u die n ce s m a ke
som e thing to tel l th e
resea rc her a bou t th em se lv es.
Probe s a re st u de n t m a de ki ts
t ha t inc lu de form s of
c om posi tion in c lu din g
c a m e r a s, dia r ies, post c a rds,
a nd m a ps w it h i nst r u ct ions
suc h a s M a r k on th i s m a p
y our fa vor ite pla ce t o go.
W he re y ou w o ul d li ke to go
but ca nnot. Tell u s a bout
y our fa vor ite pa r t o f
c a m pus.

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