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    Entrepreneurial Skills of

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    Cherukuri Ramoji Rao is an Indian businessman and media entrepreneur who founded the Ramoji Group. He started his career in the 1960s with an advertising agency in Delhi and later opened the first branch of his chit fund company Margadarsi in Hyderabad. Over the decades, he expanded his business interests through various ventures including publishing with the launch of the Telugu newspaper Eenadu, satellite television network ETV, film production company Ushakiron Movies, financial services, food processing, hospitality, and arts and crafts retail. His most innovative creation was establishing Ramoji Film City, the world's largest integrated film studio complex.

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    Entrepreneurial Skills of

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    Cherukuri Ramoji Rao is an Indian businessman and media entrepreneur who founded the Ramoji Group. He started his career in the 1960s with an advertising agency in Delhi and later opened the first branch of his chit fund company Margadarsi in Hyderabad. Over the decades, he expanded his business interests through various ventures including publishing with the launch of the Telugu newspaper Eenadu, satellite television network ETV, film production company Ushakiron Movies, financial services, food processing, hospitality, and arts and crafts retail. His most innovative creation was establishing Ramoji Film City, the world's largest integrated film studio complex.

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    details of various business of ramoji rao

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    Entrepreneurial Skills Of

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    Cherukuri Ramoji Rao is an Indian businessman and media entrepreneur who founded the Ramoji Group. He started his career in the 1960s with an advertising agency in Delhi and later opened the first branch of his chit fund company Margadarsi in Hyderabad. Over the decades, he expanded his business interests through various ventures including publishing with the launch of the Telugu newspaper Eenadu, satellite television network ETV, film production company Ushakiron Movies, financial services, food processing, hospitality, and arts and crafts retail. His most innovative creation was establishing Ramoji Film City, the world's largest integrated film studio complex.

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    221 views10 pages

    Entrepreneurial Skills of

    Uploaded by

    dineshkmr21
    Cherukuri Ramoji Rao is an Indian businessman and media entrepreneur who founded the Ramoji Group. He started his career in the 1960s with an advertising agency in Delhi and later opened the first branch of his chit fund company Margadarsi in Hyderabad. Over the decades, he expanded his business interests through various ventures including publishing with the launch of the Telugu newspaper Eenadu, satellite television network ETV, film production company Ushakiron Movies, financial services, food processing, hospitality, and arts and crafts retail. His most innovative creation was establishing Ramoji Film City, the world's largest integrated film studio complex.

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    ENTREPRENEURIAL

    SKILLS OF
    RAMOJI RAO
    INTRODUCTION

    ENTREPRENEUR according to Joseph .A.Scumpeter “Enterpreneur is an


    individual who introduces something new in the economy – The method of
    production ,a new source of raw material or a new market “

    Cherukuri Ramoji Rao, better known as Ramoji Rao born 16


    November 1936, is an Indian businessman and media entrepreneur

    He was born in Gudivada, Krishna District, Andhra Pradesh, into


    an agricultural family

    Ramoji rao started his career in early 1960s in delhi with an


    advertising agency Ad-Craft

    In 1962, he opened the first branch of Margadarsi – a chit fund


    company in Hyderabad and later in vishakapatnam

    .
    Ramoji Rao incorporated the Ramoji Group in 1962,
    with Margadarsi Chit Fund Ltd.

    Ramoji Rao established an ad agency – Kiron Ads –


    named after his eldest son. Kiron Ads was the first
    accredited ad agency in Hyderabad.

    1960s, Ramoji Rao also started a magazine for the


    farmers called 'Annadata' in Telugu. "My heritage lies
    in the soil and my forefathers were all farmers.”

    I want to leave behind a landmark which my country will


    remember me by."
    - Cherukuri Ramoji Rao, Chairman, Ramoji Group.
    Ramoji Group, which is known for its distinguished engagement in diverse
    sectors are as follows :

    PUBLISHING
    In 1974, Ramoji Rao entered the print media by launching Eenadu, a Telugu
    newspaper in Visakhapatnam

    The Hyderabad edition was launched in 1975

    One of India’s largest circulated regional language dailies


    with a readership of over 90,00,000

    · SATELLITE TELEVISION
    ETV Network - A 12-channel source of rich infotainment, ETV Network channel
    focuses exclusively on its audience’s unique cultural identity ETV reporters are
    also stationed at remote hamlets so that the viewers get the complete picture of the
    happenings shaping their lives.
    ·TV SOFTWARE DEVELOPMENT
    Ushakiron Television - Carries out TV content development for the
    entire ETV Network and produces wholesome programming for the
    whole family.

    . For example, Panchatantra, Ushakiron Television’s recent mega-


    project, has secured exceptional popularity because of its thematic
    innovation

    · FILM PRODUCTION
    Ushakiron Movies - Feted for producing meaningful and absorbing
    films that appeal to audiences across the social spectrum

    The 20-year-old company has produced nearly 80 films

    Ushakiron Movies are known to be wholesome family entertainers,


    · FINANCIAL SERVICES

    Margadarsi Chit Fund - The 38-year-old flagship of the group


    is one of the most trusted chit fund (financial instrument)
    companies
    With its complete transparency in dealings and its highly
    efficient workforce of hundreds of experienced professionals

    · FOOD PROCESSING

    Priya Foods - A respected brand leader involved in


    manufacturing and marketing such products as pickles,
    condiments, confectionary and edible oils.
    · HOSPITALITY

    Dolphin Chain of Hotels - A reputed name in the hospitality


    industry for over 25 years.

    The company operates a range of hotels at Ramoji Film City –


    from super luxury Hotel Sitara to high-quality budget property
    Tara.

    · INDIAN ARTS,CRAFTS & TEXTILES

       Kalanjali – A vast and glittering multi-level complex that


    offers the finest arts, crafts and textiles from all parts of India
    under one roof.

    Recently they started Brisah a complete ladies textile shop


    . FILM DISTRIBUTION

       Mayuri Film Distributors – A highly regarded


    company that provides integrated movie distribution
    solutions.

    RAMOJI FILM CITY

    On September 9, 1997, The Ramoji Group


    inaugurated its most innovative creation – The
    Ramoji Film City based on the maxion – "Walk in
    with your script and walk out with your print”

    RFC is the world’s largest integrated film studio


    complex and one of Asia’s most popular tourism
    and recreation centre's.
    ENTREPRENEUR SKILLS

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