Evaluation: by Ben Lambert

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Evaluation

By Ben Lambert
In what ways does my media product use the forms and conventions of
real media products?

There are forms of media projects that my media product meets such as we
use three characters all with different personalities. This is similar to American
pie. E.g we had a tough guy character typified as the “tough guy” character in
American pie. A stupid dunce like character that often uses slapstick humor to
get easy laughs. Slapstick humor is another convention of the comedy genre
that we have used to get on our side. Finally we used a poncy sensible type
character, this type of character is evident in most teen movies including Ferris
Bueller and American pie.
Continued
Additionally we filmed all of our opening in bright lighting conditions. However we
had to use daylight. If we had a larger budget then we would have been able to use
bright lighting settings all of the time. As we didn’t though it made this element of the
task difficult to keep a regular lighting constraint.

Conditions
that we
filmed in.
How does my media product represent different social groups?

My media product represents social


groups mostly through the use of
costume. The choice of clothing that
we used showed that these were just twilight
like any other teenagers our age. This
was easy for us to adhere to as of
course we are all teenager and this
meant that we already had the clothes
available. If we were to make the film
with a bigger budget we would have
possibly been able to emphasise the
characters persona’s more thoroughly
as we would be able to have the
resources to show different
subcultures throughout teenage life.
Such as casuals in films such as the
firm or gothic in twilight. The
firm
What kind of media institution might distribute my product?

The sort of company that would


distribute my film would be a
smaller British company such as
amber films. This would be due to
the fact that we have a small
budget and this would suit our
product as we made it on no
budget. Bigger companies
however such as universal
pictures would be able to develop
our ideas to make the film into a
big mainstream hit such as
American pie.
Who would be the audience for my media product?

The audience for my media product


would be people around the same
age as me. This is due to the
context of our products genre
being suited to people who are
more of a mature age. Similar
products to ours, as previously
said American pie, often contain
scenes of a sexual nature and in
turn this meant that whilst we were
conducting our questionnaire we
only asked people that were in the
same year or above us. This
meant that everyone we got
information from was our age.
How did I attract/address my audience?

I attracted our audience through the use of


using the secretary several times. If
you noticed, at the beginning of our
production the film fades in and out of
each of our characters. Every single
time when they are fading it comes up
with a shot of the school secretary
looking at her watch whilst we are
getting ready. This entices the
audience to continue to watch.
Furthermore whilst each of the
characters are preparing for their day
this makes the audience want to know
where they are going to go. This ideal
is furthered through the short long shot
of the three characters meeting up,
establishing a relationship. This makes
the audience feel attracted to find out
what is about to happen.
What I’ve learnt about technologies through the process of
making my product.

Whilst I did our media product I learnt essentially a valuable amount about
editing. I learnt how to use effects to try and give a representation of the
school children’s fast paced lives by using fades and cuts whilst showing the
different things that happens in a school child’s daily routine in the morning.
This was essential to developing the story line in the audiences mind and
establishing that these teenagers were going to school.
Looking back from my preliminary task I have
learnt.
Looking back from my preliminary task I have learnt several aspects
from all over the media subject. I have learnt several different new
shot types such as long shot, high and angle and establishing shots.
Additionally I have learnt several aspects of the editing side of
media. I have learnt that through the use of editing styles such as
ellipses and juxtapositions you are able to give representations of
people.

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