The Break Through Dilemmas
The Break Through Dilemmas
The Break Through Dilemmas
Bala murugan.N
Break through:
Breakthrough take people by surprise. They
are events, arising from scientific or
engineering insights.
time
example
Video cassette recorder & video tape rental
business;
Invention-1950.
Sony would unveiled recorder for home use-1964.
At that time copy right challenges.
Rental market grew-1980.
Vcr business declining-1990.
After dvds,came along, network enabled DVD
mailing services(eg-NETFLIX) appeared by 2002.they
reached about 600000 customers.
Trouble at the top:
Many these technologies aren’t going away
,but their period of high profitability & rapid
growth seems to be over.
Breakthrough zone:
Comercial
products
Product
development
New
technology
Corporate
research
Technolog
y maturity Knoeledge Breakthroug
& insight h zone
univ
time
Ex:Breakthrough zone
5
Technolog
y maturity
4
3
1 2
time
Phase model:explanation
1.borrowing-borrow the initial knowledge
&practices from university.
2.internalization-companies hire scientist &
engineer from university & invest in research to
develop products in future.
3.Institutionalization-industry sets up its own
central research laboratory.
4.specialization-researchers no longer dont want
to rely on external sources of knowledge.
5.routinization-companies focus on improving
their current products.
Cont’d
Renewal phase-for retain their business
after their saturation, company will recognize
a need for breakthroughs.
The breakthrough
dilemma's:
Business, educational institution & govt
funding agencies are all individual in break
through’s , but most of their attention is
necessarily devoted to routine business rather
than break through.
By optimizing their routine, these institution
can create barriers that get in the way of
creating breakthroughs. We call these barriers
the break through dilemmas.
Thank you