Ramoji Rao is an Indian media mogul and founder of the Ramoji Group. He launched the Telugu newspaper Eenadu in 1974 which became very popular and helped campaign for political parties. Rao expanded into other businesses like film city and chit funds. Eenadu grew to be the largest circulated newspaper in the Telugu states and played a kingmaker role by supporting different political parties over the years. However, it also faced controversies and competition from newer newspapers. Today, Rao's business empire spans media, entertainment and finance with Eenadu continuing to be the flagship.
Ramoji Rao is an Indian media mogul and founder of the Ramoji Group. He launched the Telugu newspaper Eenadu in 1974 which became very popular and helped campaign for political parties. Rao expanded into other businesses like film city and chit funds. Eenadu grew to be the largest circulated newspaper in the Telugu states and played a kingmaker role by supporting different political parties over the years. However, it also faced controversies and competition from newer newspapers. Today, Rao's business empire spans media, entertainment and finance with Eenadu continuing to be the flagship.
Original Description:
The presentation talks about Ramoji Rao and Eenadu.
Ramoji Rao is an Indian media mogul and founder of the Ramoji Group. He launched the Telugu newspaper Eenadu in 1974 which became very popular and helped campaign for political parties. Rao expanded into other businesses like film city and chit funds. Eenadu grew to be the largest circulated newspaper in the Telugu states and played a kingmaker role by supporting different political parties over the years. However, it also faced controversies and competition from newer newspapers. Today, Rao's business empire spans media, entertainment and finance with Eenadu continuing to be the flagship.
Ramoji Rao is an Indian media mogul and founder of the Ramoji Group. He launched the Telugu newspaper Eenadu in 1974 which became very popular and helped campaign for political parties. Rao expanded into other businesses like film city and chit funds. Eenadu grew to be the largest circulated newspaper in the Telugu states and played a kingmaker role by supporting different political parties over the years. However, it also faced controversies and competition from newer newspapers. Today, Rao's business empire spans media, entertainment and finance with Eenadu continuing to be the flagship.
Download as PPTX, PDF, TXT or read online from Scribd
Download as pptx, pdf, or txt
You are on page 1/ 24
RAMOJI RAO
WHO IS HE? Cherukuri Ramoji Rao is an Indian businessman, film producer, educationist, journalist and media entrepreneur. Padma Vibhushan ( second highest civilian honour) for literature, journalism and education. Head of Ramoji group
RAMOJI RAO TIMELINE
Born 16 November 1936 to a humble and poor family
Artist at advertising firm in 1950s in Delhi
1961 : marriage and return to Hyderabad
1962: Margadarsi Chit funds from wedding money
Money from chit
funds= ETV, Ushakiran, Images(outdoor ad)
1974- Eenadu
Now, Ramoji Film city, Priya
Foods, Dolphin, Kalanjali, ETV, etc.
RAMOJI RAO AND POLITICS
Supported and campaigned for the Telugu Desam Party (TDP) by Nandamuri Taraka Rama Rao (also known as NTR) in 1994 election. Eenadu, which sold 5 lakh copies in a day, propogated and campaigned heavily for the Telugu Desam Party or TDP which lead to its victory. Nandamuri Taraka Rama Rao (NTR) was sent a bill for 30 lakh for his services. Called one of the countrys biggest media barons.
CONTROVERSIES Fierce competition with YS Rajashekhara Reddy (YSR) in form of Sakshi newspaper Sakshi discredited and exposed Ramoji Raos ill practices. Priya foods: expired pickles with new labels sent with Eenadu Sunday magazine Chit scam: Margadarsi not incorporated and collecting money without legal stions. A crime is commited by diverting the money in to media as per the RBI regulations.
ETV NETWORK Started in 1995 with one news channel Grew to 15 channels in various languages like Gujarati, Oriya, Marathi, Urdu, etc. ETV network sold to TV18 (Reliance owned) in 2013 However, Telugu language channels are still owned and operated by them.
RAMOJI FILM CITY
Started in 1996, it is the largest film city in the world Hosts a theme park with 1.5 million tourists Ramoji Academy of Film and Television, offers degree in filmmaking and several media programs. Ramoji Rao on film city to Outlook it is my last project, thats why I named it after myself . Ultimately, you see, I am a selfish man. I would like to leave something behind that I can call my own.
MARGADARSI CHIT FUNDS
Founded in 1962 in a small office with two people working Chit funds:- A saving scheme Chit group refers to a specified number of members agreeing to subscribe a specified amount for a specified period. For example, 30 members, 40 months, Rs.500/a month. Every month, one subscriber will get the collected amount based on a bidding system Today, it has 4300 employees, 8000 agents, 105 branches and over 3 ,45,000 subscribers. Turnover of 7750 crores. No 1 chit fund company in Andhra Pradesh
EENADU
EENADU Launched on 10th August 1974, because of insult from KLN Prasad of Andhra Jyoti Second hand printing machines of Rs. 96,000 and in an abandoned cinema studio. Printed 4000 copies for the first circulation Appointed ABK Prasad as editor but Ramoji Rao took on an hour before the first edition went to print. Eenadu meaning today.
EENADU Targeted villages and rural areas Started a column called Rythe Raaju ( the farmer is king) Made up of common man or greenhorns, as termed by ABK Prasad. Mixed news, both national and international news on front page Started local advertising on front page, a breakthrough
EENADU Had support from Jalagam Vengal Rao, then chief minister of Andhra Pradesh Emergency = boon to Eenadu, circulation reached 12000 copies Hyderabad edition launched in December 1975 1976 =circulation of 48339 copies 1978, Vijaywada edition and becoming number one newspaper in Andhra Pradesh
EENADU Asociation with Telugu Desam Party and Nandamuri Taraka Rama Rao (NTR) A photographer and reporter of Eenadu was always with NTR and captured things like shaving and bathing on roadside. Shekhar Yelamanchi, fromer reporter appointed to write speeches Preditcted 175-225 seats of Telugu Desam Party (TDP) and 50-80 seats of Congress Front page editorial on polling day Create history in Telugu Desam.
EENADU Result = Telugu Desam party won with 202 seats out of 293 seats Front page results with Headline Telugu Desam, a super hit! Indira Gandhi : Who says NTR has won. It is Ramoji Rao who has won. 1983-84, newspaper was not making profits Tariff increased
EENADU 1989, it took on Telugu Desam party and regarded Nandamuri Taraka Rama Rao as whimsical, autocratic and megalomaniacal Minis or district dailies introduced Each Mini had matrimonial and real estate advertisements, another breakthrough. Anti arrack movement in Nellore, 1991.
EENADU When movement was declining, Eenadu came into support Rao wrote 21 signed front page editorials over two years. Special desk, along with reporter, chief sub editor and dedicated editor devoted. Special page Saara Pai Samaram (War on arrack)
EENADU Thrashed Udayam , a competitor ran By Congress MP and liquor baron, Magunta Subbarami reddy Eenadu called a political forum on Arrack issue in 1993 It recommended Telugu Desam Party to take the issue TDP took it and included it in its political manifesto for elections TDP won and Magunta Subbarami Reddy s liquor business and Udayam shut down in 1995
EENADU Cartoon war against Lakshmi Parvathi, wife of Nandamuri Taraka Rama Rao. Soon, Chandrababu Naidu started a coup against NTR and became the Chief Minister Supports Naidu and even had a front page defaming Jagan Mohan Reddy with the headline Jagan Will Be Jailed In A Year Yeduguri Sandinti Rajasekhara Reddy or YSRs project of outer ring road of Hyderabad criticized citing it benefited his family more than people.
EENADU Y S Jagan Mohan Reddy launched Sakshi at Rs 60 per month, leading to beating Eenadu with a print of 12.71 lakh against Eenadus 12 lakh. Jagan Mohan was blamed for attracting investors against political favors by Eenadu CBI arrested Jagan Mohan Reddy in 2012 under prevention of corruption act Employee firing and rehiring because of Majithia wage board recommendations.
EENADU TIMELINE
EENADU TIMELINE
MY OPINION Eenadu = main business of Ramoji Rao Eenadu defines the term watchdog It uses the current affairs and loopholes in any political party for its benefits A bit costly compared to other papers in Bombay (Rs. 5) Good design, colors used aptly, nice use of infographics at required places
REFERENCES Donthi, P. (2014, December 01). Chairman Rao. Retrieved July 20, 2016, from http://www.caravanmagazine.in/reportage/chairman-rao Eenadu Epaper Telugu News. (2014). Retrieved July 20, 2016, from http://www.indianinfo.in/news/eenadu-epaper-telugu-news/ Parthasarathy, R. (1989). Journalism in India: From the earliest times to the present day. New Delhi: Sterling. Retrieved on July 30, 2016 Ravindranath, P. K. (2005). Indian regional journalism. Delhi: Authorspress. Retrieved on July 30, 2016. Sri Ramoji Rao. (n.d.). Retrieved July 20, 2016, from http://www.mbarendezvous.com/motivational-story/sri-ramoji-rao/
