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    Aves Bird Nest

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    Anonymous 2evaoXKKd
    The business plan proposes establishing a company called AVES Sdn. Bhd. to produce and sell bird's nest drinks in Malaysia. The plan details producing three main drinks, building production facilities, establishing distribution networks, and marketing strategies. Financial projections estimate startup costs of RM67.5 million and forecast increasing monthly sales and profits over the first year. The plan aims to make the bird's nest drink the top health drink in Malaysia.

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    Aves Bird Nest

    Uploaded by

    Anonymous 2evaoXKKd
    202 views59 pages
    The business plan proposes establishing a company called AVES Sdn. Bhd. to produce and sell bird's nest drinks in Malaysia. The plan details producing three main drinks, building production facilities, establishing distribution networks, and marketing strategies. Financial projections estimate startup costs of RM67.5 million and forecast increasing monthly sales and profits over the first year. The plan aims to make the bird's nest drink the top health drink in Malaysia.

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    The business plan proposes establishing a company called AVES Sdn. Bhd. to produce and sell bird's nest drinks in Malaysia. The plan details producing three main drinks, building production facilities, establishing distribution networks, and marketing strategies. Financial projections estimate startup costs of RM67.5 million and forecast increasing monthly sales and profits over the first year. The plan aims to make the bird's nest drink the top health drink in Malaysia.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    202 views59 pages

    Aves Bird Nest

    Uploaded by

    Anonymous 2evaoXKKd
    The business plan proposes establishing a company called AVES Sdn. Bhd. to produce and sell bird's nest drinks in Malaysia. The plan details producing three main drinks, building production facilities, establishing distribution networks, and marketing strategies. Financial projections estimate startup costs of RM67.5 million and forecast increasing monthly sales and profits over the first year. The plan aims to make the bird's nest drink the top health drink in Malaysia.

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    Business Plan

    M E M B E RS :
    LI M J O E O NN
    C HO NG J I N FE NG
    C LE M E NT CH E N K I T SE O NG

    SCHOOL OF ARCHITECTURE, BUILDING AND DES


    Foundation of Natural and Built Environments (FNBE)
    Introduction to Business [BUS30104]

    AVES Sdn. Bhd.

    A business company that


    specializes in bird nest
    production, processing and
    merchandise.

    Why AVES?
    The name of Aves is derived from the scientific name of
    birds.

    WHAT MAKES
    US DIFFERENT?

    OUR PRODUCT

    MAIN IDEA
    To provide healthy bird nest drinks for Malaysians of all
    age groups
    Earn maximum profit from it
    To make our bird nest drink popular and become part of
    Malaysian lifestyle

    ULTIMATE GOAL
    Make our bird nest drink the number one health drink of
    Malaysia.

    HOW CAN
    WE ACHIEVE
    THAT?

    MARKET ANALYSIS
    Parents and students demand products that enhance
    studies

    MARKET ANALYSIS
    University students (especially archi students)
    need a healthy, easy-to-prepare drink that gives
    them energy

    MARKET ANALYSIS
    People (especially women) need a healthy drink to
    enhance beauty

    MARKET ANALYSIS
    People like to drink

    MAIN COMPETITORS

    WHAT MAKES US
    THE TOP
    CHOICE?

    Price: RM
    2.50

    Comparison

    Comparison

    Comparison

    Product Variety

    Bird Nest Original

    BeautyNest

    PowerNest

    Product
    Demonstratio
    n

    Why Buy AVES Drinks?


    It is healthy
    Provides energy
    Easy to carry around
    Doesnt require a long time to prepare

    MARKETING
    STRATEGIES

    Advertising

    Multiple Outlets

    Mascots
    Attract attention

    Promote In Schools
    Seminars

    Public Promotions

    Social Media Advertising

    Conventional Bird Nest


    Buildings

    AVES BIRDNEST TOWER


    Bird Nest Warehouses

    Office Lots & Headquarters


    Retail Stores and Distribution

    MANAGEMENT
    STRATEGIES

    Organizational Chart of AVES

    Operation &
    Management
    Department

    Production Team
    Responsible for providing raw materials
    Make sure that the process of collecting bird nest goes
    smoothly
    Maintain and clean the bird nest warehouses

    Processing Team
    Converting raw bird nest into edible, packaged bird nest
    Quality control

    Logistics Team
    Transporting and distributing processed drinks to retail
    outlets

    Human Resources
    Department
    In charge of recruiting and training of employees
    Manpower planning

    Sales &
    Marketing
    Department

    Sales & Marketing


    Department
    Sales and planning the distribution of products to
    different regions
    Decides promotion methods for the products
    Arrange advertisements

    Finance
    Department

    Finance Department
    In charge of accounting reports
    Keeping record of sales
    Provides financial information & details
    Management of wages

    Total Workforce
    Position/Division

    Manpow
    er

    C.E.O.

    Vice C.E.O.

    General Secretary Managers

    Human Resources Department

    30

    Production Team

    180

    Manufacturing Team

    250

    Logistics Team

    150

    Sales & Marketing Department

    300

    Finance Department

    30

    TOTAL

    946

    FINANCIAL
    PLAN

    Starting Aves Sdn Bhd


    Starting Capital : RM 100 mil
    1. Establish headquarters (Aves Tower)
    -To create offices for rent
    -Carry out R&D, management, sales and marketing
    -Birds nest Harvesting
    2. Build factory for mass production & processing
    -Mass produce Aves drink
    -Distribute, export & import to suppliers

    Funding Loan
    5.0% p.a interest rate
    8 years repayment

    Setting Up Cost For AVES Bird Nest Tower


    Phase

    Cost (RM)

    Land Purchase (50,000 sq ft)

    15,000,000

    Design Costs

    200,000

    Service Connections

    15,000

    Groundwork

    2,000,000

    Floor Structure

    35,000

    Roof structure

    60,000

    Landscaping

    10,000

    Electrical

    25,000

    Construction

    35,000,000

    Legal Fees

    35,000

    Total

    52,380,000

    GST (6%)

    3,142,800

    A. GRAND
    TOTAL

    55,522,800

    Setting Up Cost for a Processing Factory


    Phase

    Cost (RM)

    Land Purchase

    5,000,000

    Design Costs

    20,000

    Service Connections

    75,000

    Groundwork

    900,000

    Floor Structure

    35,000

    Roof structure

    60,000

    Coverings

    15,000

    Electrical

    25,000

    Landscaping

    5,000

    Construction

    5,000,000

    Total

    11,135,000

    GST (6%)

    668,100

    B. GRAND
    TOTAL

    11,803,100

    Cost of Source & Materials


    Cost item

    Costs (RM)

    Birds nest warehouse

    50,000

    Equipment

    100,000

    Human Resources

    30,000

    Website

    5,000

    Total

    185,000

    GST (6%)

    11,100

    C. GRAND TOTAL

    196,100

    Total Start-up cost:


    A+B+C (55,522,800
    +11,803,100+196,100 )
    =

    RM 67,522,000

    Monthly Cost Distribution


    Marketing; 20%

    Management; 33%

    Production; 33%
    Finance; 13%
    Marketing

    Production

    Finance

    Management

    Monthly Profit Costs

    Sales

    Unit (RM)

    Sales (invoiced)
    Cost of goods sold
    Gross profit

    200000
    100000
    100000

    Expenses

    2000
    3500
    2000
    800
    2800
    6000
    100
    500
    700
    500
    2000
    1500
    250
    57150
    500

    Accounting fees
    Advertising
    Bank charges
    Bank interest
    Electricity and gas
    Equipment hire/lease
    Insurance
    Legal fees
    Motor vehicle expenses
    Postage, telephone and fax
    Repairs and maintenance
    Security
    Transport/courier costs
    Wages
    Workers compensation

    Total expenses
    Profit

    Net profit

    59000

    41000

    Sales & Profit


    RM
    400000
    350000
    300000

    105000
    85000

    250000
    200000
    150000

    41000
    59000

    100000
    50000
    0

    65000

    65000

    100000
    Jan

    Profit

    150000

    170000

    Feb

    Mar

    Expenses

    Sales

    Month

    Forecast Sales
    Original

    Powernest

    Beautynest

    60000

    50000

    40000

    30000

    20000

    10000

    Jan

    Feb

    March

    April

    Cash Flow Forecast


    Item
    Incoming:
    Cash Sales

    Month
    Jan
    50000

    Accounts

    3000

    Receipts

    3500

    Outgoing:
    Fixed Costs
    -

    Administration

    3250

    Marketing

    4000

    Operations

    1000

    Incoming:
    -

    Administration

    5000

    Marketing

    6500

    Operations

    2000

    AVES Sdn. Bhd.


    03-12345678
    aves@aves.com
    Facebook.com/avesdrink

    Referencing

    Business Organization and Combination: An Analysis of the Evolution and Nature of Business Or
    ganization in the United States and a Tentative Solution of the Corporation and Trust Problem
    s, Lewis H. Haney, Ph.D. Professor of Economics in the University of
    Hanly, S. (2011, June) Business Hierarchy.

    Hanly
    , S. (2011, June) Business Hierarchy. Retrieved 11 November 2014 from http://smallbusiness.
    chron.com/levels-hierarchy-business-22635.html

    Bakshi
    , D. (2012, December) Functions of Different Departments. Retrieved 10 November 2014 from h
    ttp
    ://
    www.dineshbakshi.com/igcse-business-studies/business-organisation/revision-notes/884-functi
    ons-of-different-departments

    Brands Sdn
    . Bhd. (2013, March) Manufacturing Process. Retrieved 9 November 2014 from http://www.
    brandsworld.com.my/ms-MY/Research-Technology/Manufacturing/BBN-Manufacturing-Process

    PT Swift Sdn
    . Bhd. (2012, May) Bird Nest Processing. Retrieved 10 November 2014 from (http://www.1ma
    laysiabirdnest.com.my/index.php?option=com_content&view=article&id=60&Itemid=81&lang=en

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