This document summarizes several key consumer trends in 2016. It discusses agnostic shoppers who are savvy and value-driven but less loyal to brands. They are intrigued by innovations that provide value and convenience. It also covers a rise in pre-owned goods shopping and time-saving services. Health and sustainability are growing priorities as consumers seek locally-grown and additive-free foods. Mental wellness and reducing screen time are additional trends. Technology connectivity is near-ubiquitous but also linked to issues like distraction and sleep loss. Some consumers shop more to gain a sense of control while others spend freely as single, childless adults enjoying premium experiences.
This document summarizes several key consumer trends in 2016. It discusses agnostic shoppers who are savvy and value-driven but less loyal to brands. They are intrigued by innovations that provide value and convenience. It also covers a rise in pre-owned goods shopping and time-saving services. Health and sustainability are growing priorities as consumers seek locally-grown and additive-free foods. Mental wellness and reducing screen time are additional trends. Technology connectivity is near-ubiquitous but also linked to issues like distraction and sleep loss. Some consumers shop more to gain a sense of control while others spend freely as single, childless adults enjoying premium experiences.
This document summarizes several key consumer trends in 2016. It discusses agnostic shoppers who are savvy and value-driven but less loyal to brands. They are intrigued by innovations that provide value and convenience. It also covers a rise in pre-owned goods shopping and time-saving services. Health and sustainability are growing priorities as consumers seek locally-grown and additive-free foods. Mental wellness and reducing screen time are additional trends. Technology connectivity is near-ubiquitous but also linked to issues like distraction and sleep loss. Some consumers shop more to gain a sense of control while others spend freely as single, childless adults enjoying premium experiences.
This document summarizes several key consumer trends in 2016. It discusses agnostic shoppers who are savvy and value-driven but less loyal to brands. They are intrigued by innovations that provide value and convenience. It also covers a rise in pre-owned goods shopping and time-saving services. Health and sustainability are growing priorities as consumers seek locally-grown and additive-free foods. Mental wellness and reducing screen time are additional trends. Technology connectivity is near-ubiquitous but also linked to issues like distraction and sleep loss. Some consumers shop more to gain a sense of control while others spend freely as single, childless adults enjoying premium experiences.
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Top 10 consumer
trends
BY ARUN VIJAYAN & SHILPI SARKAR
Agnostic Shopper
Agnostic consumers are the epitome of todays contradictory
shopper. they are hyper-informed, savvy-shopping zeal, with multiple opportunities to compare prices at their disposal.
They are less bothered about labels and recognised products.
These consumers flit between shops and products in their search for value and novelty.
Value for agnostic consumers doesnt always mean cheap price
although these consumers are on the lookout for bargains as well as qualityand new goods and services.
Agnostic consumers are intrigued by innovation around value
taking example of.
Feelter which is launching as an algorithm service to tempt online
shoppers to buy immediately, and curb their need to do more research and open more tabs. By bringing information to the shopper sourced from social networks, and saving time, it creates what developer, smadar landau, calls a virtual concierge.
Approved food concept
Buying of pre loved things
Discovery service
Buying pre-loved things continues to be
perceived as innovative, adding value to used items that encompass sustainability, style and affordability. online retail chains, such as Approved Food, a UK brand selling expired food, pinpoint value by stressing that food past its best before date is still fit for consumption.
UK shoppers spend twice as long scouring
supermarket aisles as they did ten years ago, because they want to find the best deals. Discount love is not total love While the market share of discounters in Western European countries are increasingly demanding a greater choice of food products including premium perishables. German consumers want sustainability, they want organic, they want the best quality and still at a reasonable price.
Buying time
A survey has found that 70% of affluent Indians aged 18-35 agree that luxury related to how much free time one enjoyed, rather than an individuals purchasing power.
Saving time is still a key driver behind the continued rise of the consumer preference for local shopping as well as online shopping, with buying suggestions linked to previous online searches a more embedded feature.
New business concepts
Day cation
Real time consumer service
Scores of consumers are fans of digital timesaving devices in the home,
such as robot vacuum cleaners. Combined food preparation and cooking devices that perform without human intervention are also in demand, despite the high cost reduced need to buy processed food drives the demand. More time-poor consumers in India are turning to apps to find people to do their household chores
Challenging aging Mature consumers are a huge market. According to euro monitor international data, the global population aged 65+ is forecast to grow to 626 million in 2016. In the new age understanding the mentality of older consumers is more important than functionality when marketing products to them. in the UK travel and tourism industry, according to a summer 2015 report in the Guardian newspaper. The over50s now account for the majority of the UKs spending on travel and tourism, including weekend staycations and cruise holidays.
Change maker In 2016, trying to change things for the better is becoming a more mainstream priority. Living in a conflict-ridden world, not just billionaires, multinationals, journalists and models, but individual consumers too want to enrich lives and preserve the earths natural resources. Consumer expectations regarding corporate environmental issues are growing; Millennials especially, with recent greenwashing scandals in mind, want brands they buy to behave responsibly.
Greenwashing is when a company tries
to portray itself as more environmentally minded than it actually is, has intensified in recent decades as consumers have warmed to sustainable and organic products and services.
GREENER FOOD
Orthorexia nervosa An abnormal urge to eat healthily, correctly and ethically.
In 2016, more of us will be eating
greener.
More people will care about cutting
down on food waste in and beyond the home
Try harder to avoid unhealthy food
and overeating and be keener on more natural, local and seasonal food.
STEPS TAKEN IN 2015
IIED claims that half the worlds food is thrown away.
Supply Change held a forum in winter 2015 to encourage more production of
sustainable produce.
Another global event targeting food waste was the six-month long Expo, held in Milan until October 2015. There, almost 21 million visitors saw the motto of Feeding the Planet, Energy for Life come to life in elements
The Ambrosian Refectory, a pop-up dining hall creating haute cuisine meals for the needy from surplus from the estimated 400 tons of food arriving at the culinary fair daily.
The French National Assembly voted to pass a law compelling supermarkets to give waste food to charity or be used as animal feed.
the largest fast food chain in the world, is pledging that chicken served in its US restaurants will be free of antibiotics
New York-based
burger chain Shake Shack said we are providing healthier and live a
better lifestyle. Taco
Bell to Pizza Hut are throwing out the additives and embracing the natural ingredients
MENTAL WELLBEING
CONTD....
Adults, with millions sold, is also driven by the quest for calm and focus as an antidote to daily stress and difficulties with work / life balance.
Yoga is enjoying a global moment. Last summer, some 16,000 Dubai
residents took part in a local celebration of the first ever United Nations International Day of Yoga,
OVER-CONNECTED CONSUMERS
MAP SHOWING CONSUMERTECHNOLOGY RELATION
Near
to half of the worlds population has internet access
accessinternet
users are forecast to hit three billion in
2016 according to Euromonitor International forecasts
While
more people are keen to see artificial intelligence
technologies incorporated into smart products
45%
of internet-connected consumers have tried in-store
mobile payments at least once
60%
of participants from the US, UK, Brazil, China, Spain,
Mexico and India said they slept holding their handsets.
79%
felt bothered that their devices interrupted them at
inopportune moments.
Smartphone addiction appears to be a global challenge.
LEADS TO.... 1.
VAMPIRE KIDS Children and teenagers are using devices into the night, which is eating into their sleep, health and academic achievement.
CONTD...
2.
More health downsides
Technology is speeding up our
sense of time.
Has also been linked to heart
disease and depression
CONTD...
3.
Burning relationship Kids and teenager not spending time with their parents , friends and other member.
SHOPPING FOR CONTROL
CONTD...
CONTD...
CONTD... In
the US, the wish for control over the way our lives appear to others is popularising a service called Invisible Boyfriend, where a stranger sends voice and text messages pretending to be a real boyfriend or girlfriend, paid for with a monthly fee.
Kenya,
where online scams are rife, online shoppers often prefer to pay for their goods via cash on delivery.
SPENDING SINGLE
CONTD... In
2016, the group of adults of various ages are enjoying a
premium lifestyle.
High
spenders with more disposable income and childfree or no longer sharing a home with offspring are happy to spend on products and experiences for themselves.
SOLO TRAVEL UK Telegraph
reveals that solo travel is not a
niche segment at all
One in three British travellers would set off on a singles holiday in 2015 in search of life-changing experiences or short city breaks and the chance to meet others. Adults have never married or are now divorced or widowed. Tour companies organising small-group excursions report a surge in solo travellerssometimes making up 50% of each group.
