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    Adorno and The Culture Industry-PPT-14

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    Keith Knight
    The document discusses Adorno and Horkheimer's theory of mass culture and the culture industry. Some key points made include: 1) Adorno proposes that culture plays an important role in shaping society through processes like standardization and commodification that create consumer objects rather than autonomous subjects. 2) Films, radio, and magazines form a uniform mass culture system that standardizes all its content. 3) The culture industry aims to ensure public obedience to market interests through tightly controlling any spontaneity and individuality in cultural products. 4) This results in a manipulated public with identical needs and tastes, blurring the lines between real life and mass media.

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    Adorno and The Culture Industry-PPT-14

    Uploaded by

    Keith Knight
    529 views14 pages
    The document discusses Adorno and Horkheimer's theory of mass culture and the culture industry. Some key points made include: 1) Adorno proposes that culture plays an important role in shaping society through processes like standardization and commodification that create consumer objects rather than autonomous subjects. 2) Films, radio, and magazines form a uniform mass culture system that standardizes all its content. 3) The culture industry aims to ensure public obedience to market interests through tightly controlling any spontaneity and individuality in cultural products. 4) This results in a manipulated public with identical needs and tastes, blurring the lines between real life and mass media.

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    Frankfurt School; Cultural Marxism; and Critical Theory

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    Adorno and the Culture Industry-PPT-14

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    The document discusses Adorno and Horkheimer's theory of mass culture and the culture industry. Some key points made include: 1) Adorno proposes that culture plays an important role in shaping society through processes like standardization and commodification that create consumer objects rather than autonomous subjects. 2) Films, radio, and magazines form a uniform mass culture system that standardizes all its content. 3) The culture industry aims to ensure public obedience to market interests through tightly controlling any spontaneity and individuality in cultural products. 4) This results in a manipulated public with identical needs and tastes, blurring the lines between real life and mass media.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    529 views14 pages

    Adorno and The Culture Industry-PPT-14

    Uploaded by

    Keith Knight
    The document discusses Adorno and Horkheimer's theory of mass culture and the culture industry. Some key points made include: 1) Adorno proposes that culture plays an important role in shaping society through processes like standardization and commodification that create consumer objects rather than autonomous subjects. 2) Films, radio, and magazines form a uniform mass culture system that standardizes all its content. 3) The culture industry aims to ensure public obedience to market interests through tightly controlling any spontaneity and individuality in cultural products. 4) This results in a manipulated public with identical needs and tastes, blurring the lines between real life and mass media.

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    You are on page 1of 14

    Adorno and

    The Culture Industry


    Frankfurt School
    Adorno dan Horkheimer berteori tentang
    fenomena budaya massa, terutama
    bahwa banyak bentuk budaya popular
    adalah bagian dari industri budaya yang
    tujuan utamanya adalah memastikan
    kepatuhan (obedience) massa untuk
    kepentingan pasar
    Adorno proposes that culture not only
    mirrors society, but also takes an
    important role in shaping society through
    the processes of standardization and
    commodification, creating objects rather
    than subjects.
    Films, radio and magazines make up
    a system which is uniform as a
    whole and in every part.

    All mass culture is identical


    Characteristic of pop culture was its
    Standardization
    Movies and radio need no longer pretend
    to be art.
    Certain reproduction processes
    are necessary that inevitably
    require identical needs in
    innumerable places to be
    satisfied with identical goods.
    Furthermore, it is claimed that standards
    were based in the first place on
    consumers needs, and for that reason
    were accepted with so little resistance.
    Th result is the circle of manipulation and
    retroactive need in which the unity of the
    system grows ever stronger.
    Any trace of spontaneity from the public in
    official broadcasting is controlled and
    absorbed by talent scouts, studio
    competitions and official programs of
    every kind selected by professionals
    The details are interchangeable.
    As soon as the film begins, it is quite clear how it
    will end, and who will be rewarded, punished, or
    forgotten. In light music, once the trained ear
    has heard the first notes of the hit song, it can
    guess what is coming and feel flattered when it
    does come. The average length of the short
    story has to be rigidly adhered to. Even gags,
    effects, and jokes are calculated like the setting
    in which they are placed.
    The whole world is made to pass through
    the filter of the culture industry.
    Real life is becoming indistinguishable
    from the movies
    The sound film, far surpassing the theatre
    of illusion, leaves no room for imagination
    or reflection on the part of the audience
    The might of industrial society is lodged in
    mens minds.
    The culture industry as a whole has
    moulded men as a type unfailingly
    reproduced in every product
    Anyone who resists can only survive by fitting in.
    Under the private culture monopoly it is a
    fact that tyranny leaves the body free and
    directs its attack at the soul. The ruler no
    longer says: You must think as I do or die.
    He says: You are free not to think as I do;
    your life, your property, everything shall
    remain yours, but from this day on you are
    a stranger among us.

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