TF 03896101

Group member
Alishba masood
Bilal Tariq
Sabira Afzal
Zahra Mushtaq
Tehmina Saeed
INTRODUCING A NEW
SCHOOL
Unified School District
Logo
Lets make a
future
bright
Building structure of school
Project overview
Initial stage of education is very important for every student
So The unified school is established with the vision to provide the quality
education to the students of this area and to enable them to compete the
higher level of success
To achieve this vision the unified has the very well experienced and well
groomed faculty that provide the education on modern ways
Our mission is to
Our aim is hire the competent
to become a and qualified staff;
establish the quality
market education standard
leader in so that our
quality customers that are
students get quality
education education at
affordable price
Mission Vision
Mission and vision statement

structure
We have spacious classrooms, well equipped science and computer
laborites, and resourceful libraries. Six offices, a conference room, a
reception
we have two playgrounds and parking space
The reception is located immediately after the entrance
the administrative block is located on the two sides of the conference room.
We have totally 4 labs in which we have 2 computer labs, 1 chemistry lab, 1
physics lab
structure
In computer lab we have 426 computers and chemistry and physics lab are
also well equipped.
We provide touch projects and multi touched desk in every class for teaching
to improve our education level.
We provided comfortable chairs to our students, air conditions classes, and
for availability of electricity we have huge generators.
We provide infirmary facility to our students for quick first aid
Market analysis
45%
0.39
40%
0.34
35%
30%
25% 0.22
20%
15%
10% 0.05
5%
0%
population
0-14 years 15-24 year 55-66 years 65 and over
Target market
Niche marketing
higher
Market segmentation
demographic
Market opportunity The launching of unified school
defines what and why district is becoming very successful
the customers prefer because the people are getting more Market
our product or services
than those of our
and more aware of the importance of opportunity
getting education and particularly
competitors the quality education
Our fee is
affordable as
compare to
competitors.
There is no quality
education in other
educational institutes
except ours
Organizational
structure:
Budget
The total project cost is estimated at Rs. 1.9 million, out of which, the capital
cost is Rs. 1533050 and working capital of Rs. 366950. The project is
financed through 90% debt and 10% equity.
Innovation
Attendance and security system
Multi touched desk
Touch screen projector
Attendance system Security system
Attendance and security system

Touch screen projector
Multi touched desk
Our competitors
Lahore Grammar
School
Allied School
Punjab school
The City School
Bacon house School
Product
The product of the unified school district includes the educational services
and the classes range
Pre-primary
1-5
5-10
O levels
A levels
price
The fees or the dues of the unified school are quite competitive and
affordable as compared to its competitors
Promotion
For promotion of the institution unified uses various promotion tools like
electronic media and print media i.e. cable ads, newspaper ads and other
tools.
Place
The unified is situated in Raiwind road opposite of mumtaz bukhtawar
hospital. . Its a best location for starting this institute because Raiwind road is
connected with major areas like bhobatian, Sher shah, Dubai town, Ada plot,
etc
People
Teaching and non teaching community associated with the services given to the
students
Satisfaction of the students depend upon the communication skills how teacher
deliver lecture to students
Process
The services provided to students by the school plays a vital role in gaining the
competitive advantage
Services has to be
Simple
Understandable
Students friendly
Technology based
Physical evidence
It is the direct evidence sensory experience of a service that allows a student
to measure whether he or she has received adequate facilities by educational
institute
Following most essential evidences are
Building ( attractive infrastructure )
Latest equipped class room
Play ground
Auditorium
Infirmary
Office rooms
Affordable fee
Highly qualified staff Newly opened
Minimal issues of Lack of funds
bulling and fighting Low publicity
among students
Strength Weakness
Swot analysis
Highly equipped classes
Wifi campus
Competitors Provide education
Economic crisis according to
international standards
Threats Opportunities
swot analysis
Macro environment
Demographic factor
Teacher-needs to take their jobs seriously

Proper qualification required
Main focus on pre school education
Economic /natural factor
Factors such as tuition fee, admission fee, snowfall, earthquakes, floods etc
directly have effect on the education environment
Officially school announced two vacations due to change in weather
Summer vacation (mostly from June to august )
Winter vacation (mostly from December to January )
Technological factor
Growing mismatch between the needs and education received
Poor quality, outdated undergraduate education create a shortage of trained
person
Because of this training cost is vary high
Pricing strategy
1. Market skimming pricing
2. Market penetration pricing:
We are choosing the market penetration pricing to enter in the market quickly
by providing them services at the affordable price then others. In this way we
can attract more customer and win a large market share.

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Group member

Mission and vision statement

Attendance and security system

Teacher-needs to take their jobs seriously

2. Market penetration pricing:

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