Insights to improve your career

You Exec editors interview Fortune

100 executives & read 100s of
editorials and only email you the
insights and resources that will help
you develop your career. All, in a brief
report so you can stay ahead of the
curve.

When you join our Plus subscription

you will receive exclusive resources
and insights to propel your career
even further.
10x
GROWTH Y/Y SINCE 2014
Resources
Content to stand out

You Exec has helped thousands of

professionals to master the skills
Interviews
Exclusive understanding
necessary to become an
executive.

Insights
Knowledge is
power

Articles
Weekly summaries
 PROBLEM
Career development has halted

Xxxx xxx xx x xxxxxx xx xxxxx xx. Xx xxxx x

01
Xxxxx
xxxx
xxxxxxxx xx xxxx xxxxxxx xxx.

Executives and directors need a trusted

02
Xxxxxxx xxx
source of industry news that helps them
lead

Managers do not understand how to

03 manage new global generation of mobile
Xxxxx xxxxx xxxxxx xxx individuals

New college graduates around the world do

04 not have a mentor to guide them through
Xxxxxx x xxxxxx xx xxxxxxxxxxx x the obstacles that a corporate or startup
career can throw their way
 FOUR PILLARS OF DEVELOPMENT
Xxxxxxxxxxxxxxxxxx x xxxxxxxx xxxxx

Article summaries to Actionable insights to Interviews to learn of Resources to stand out

stay ahead of the curve prosper week after best in trade from the crowd.
Week. Strategies.

01 02 03 04
ARTICLE ACTIONABLE EXCLUSIVE RESOURCES
SUMMARIES INSIGHTS INTERVIEWS
 TIMELINE
Time, it flies when youre busy

Launched You Exec Xxx Xxxx xxxxxx xxxx Xxxxx xxxxx xxxxxx
with xxxx subscribers xxxxxxxx xxxxxx xxx xxxxxxx xxx

2014.5 2015.5 2016.5

2014 2015 2016

Raised friends and Launched Plus X xxxx xxxxx xxxxx
family seed-round subscription model xxxxxx-xxxxx xx
for corporate
accounts
 TARGET USERS

Size

Small/medium Innovators seek the latest

studies and resources
business need digital SMBs Founders when it comes to defining
resources and
services to help them organizational culture
compete
Style

Corporate Enterprises

Corporate employees Enterprises seek to hire

have few mentors the best-in-class
and resources to engineers, managers,
guide them to designers in their
success industry
 LANDSCAPE
Xxx xxxxxxxx x xxx xxxx

Xxx xxx Xx x xxx

Xx xxx x
Xxx xxxxx
xxxxxx x xxxxxxxxxxxxxxx x xxxxxx x
X xxx x xxx xx xxx xxx xxxx x xxxxxx xxx

Xx x xxx x
xxxxxxx xxx

X Xxxxx xxx xxxx xxxxx xx xxxx xxxx

xxxxxx
Xxxxx
Xxxx xxxxxx X
Xx xxx

Xxx xxx x
xxxx xxxx xx Xx x xxxxx xxxxx xxx xxx
xxx xxxx xxxxx x

Xxx xxx
 MARKET SIZE
Xxxxx xxxxx xxx xxxxx xx

6 of 10
Xxxxx xxxxxx x xx

9 of 10
Xxxxx xxxxx xxx xx
 XXXXXXX & XXXXX
X xx xxx xxxx XX xxxxxx

(%) Xxxxx Xxxxxxx

600%

500%

400%

300%

200%

100%

0%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
43%
XX,XXX
26%
X,XXX

5%
XXX

13%
X,XXX

Xxx xxxxx xx xxxx

 SOLUTION
A tiered approach to corporate education

RESOURCES
Finding and
distributing the best
corporate resources is
a daunting task. We
will master it.

INTERVIEWS
Fortune 100
executives have much
to share, we will
interview them an INSIGHTS
compile best-practices We will email our
members weekly
insights to help them
develop their career.
MIND DEVELOPMENT (RIAI)

R RESOURCES
Share best-in-class resources

I INTERVIEWS
Learn from the best

A ARTICLES
To identify best practices

I INSIGHTS
To build on knowledge
 OUR USERS DESIRE KNOWLEDGE

All the knowledge is out there, we

just have to connect the dots and
share it with the right people.

RESOURCES
Crowd-find materials

INTERVIEWS
Connect a new
generation with
ARTICLES past executives
Allow others to
become their own
HBR INSIGHTS
Share knowledge
across companies
 POSSIBLE SALES TEAM

CEO

South America &

US EU & Middle East Africa

National Director National Directors National Director

Manager 1 Manager 2 Manager 1 Manager 2

Reps. Reps. Reps. Reps.

 EXAMPLES

X Concepts from How to Win Friend and Influence People

X Top 10 X, Y, Z to XXXXXXX for each industry

Insights

X Podcast-like audio interviews

Interviews Mixergy for corporate enthusiasts

X
You Exec
X Summaries from the best business editorials
Articles
X Find material to share from different MBA programs

Resources X Books, email templates, thank you notes.

X Anything that will help recruiting world-class talent

 TESTIMONIALS
What our subscribers are saying

As a software
Tremendous value for developer it was hard Its like my
the time I spend
reading my weekly
for me to practice
public speaking and
personal
report. In less than six connect. This service professional
months my has helped me find
mentors advisor!!
 MATRIX OF SERVICES

Hardness to acquire

RESOURCES INTERVIEWS
Abstract materials that Suggestions and case-
anyone can use for most studies focused on
Best in class Very practical
occasions industry people dynamics

Actionable

ARTICLES INSIGHTS
High level Actionable insights to
High-level Spot on develop ones career
 ADVANTAGES

Care &
consultation
Great support
services

Help our members with

strategic decisions

Based on data
analytics Help enterprises
recruit best in
class talent
 HOW IT ALL CONNECTS

Website Time
Member comes to website and Once article, insight, or resource is
shares a resource or article finalized it can be shared with others

Monthly New members

Want to the article, insight,
Each month Plus members can
resource that is shared
share new resources via the
website and native apps

Plus Service Shared Feed

Members who are truly interested Content appears on news feed of
can further join the Plus offering new potential members
 MARKET PERSONAS

Audience breakdown after some interviews

12% Executives

25% Recruiting firms

D C B Early
Managers & Directors in
48% a corporate employees

New hires and recent

68% grads
 REVENUES

$300K $210K
xxxxxx xxxxx xxx xx Xx xxxx x

$150K Xx xx xx xxxxx xxx xx

xxxxx xxx xx

$300K Xx xxxxx xxx xx

xxxxxx xxxxx xxx xx
 Drops off after
DROPOFFS
downloading 1-5
resources Drops off due to
lack of insights for
specific industries
Clicks out due to
unknown reasons

5% Customer
Conversion

Drives to cart
Visitors from page but does
advertising not convert
campaigns
that are likely
bots
 HOW WE DO IT

We interview Fortune
RESOURCES
100 executives & read D To help our members look
more professional
100s of editorials
and only email you INTERVIEWS
C To pass knowledge down
the insights and
resources that will help
ARTICLES
you develop your B Xxxxx xxxxx xxxxxx xxx x
xxxxxxxxxxxxxxx
career.All,in a brief
INSIGHTS
report so you can stay A Actionable insights each week

ahead of the curve.

MARKETING STRATEGY

Consulting
Allow corporate members to gain access to our
consulting expertise

Paid subscribers
This is optional, not sure yet. Ideally everything
should be free for everyone

Free services
Capture potential members with free-mium model

Incredible content
Develop incredible content such that our
members will not be shy to share the content
 THE FIRST THREE YEARS

Y1 Y2 Y3
Introduce Ensure Focus on
services to members consulting
corporate use all four services
employees. of our
Spray and products
pray

This is broaden the brand Focus on depth and Allow large enterprises to use
both in the US and abroad acceleration of member our consulting services. Help
professionals our members find amazing
jobs
 TRAFFIC FLOW
Where do members on our website

80%
Only landing page
Top three most desired pages

15%
Visited cart page

5%
Converted
 xxxxxx x xxxxxx x xxxxxx x
xxxxxxxxxxxxxxx xxxxxxxxxxxxxxx xxxxxxxxxxxxxxx

X xx xxx X X xx xxx X X xx xxx X

99% OF THE
NEWS YOU READ
xxxxxx x

Xxxxx X
xxxxxxx

XX
WILL NOT
IMPROVE YOUR
CAREER.
xxxxxx x

Xxxxx X
xxxxxxx

XX

We only send you actionable insights that can

develop your career. We read 100s of business
editorials and interview Fortune 100 executives
xxxxxx x

Xxxxx X
xxxxxxx

to discover the best insights, the most valuable

XX
articles, the most used resources you can use
to succeed in your industry.
 20%
48% UK,
UK, Germany,
Germany,
Spain,
Spain, France
4%
US
US &
& Canada
Canada France

Xxxxx
Xxxxx xxxxx
xxxxx

GEO-BREAKDOWN
We are still in the early stages of capturing
12% the market. We have 0.01% penetration
Brazil
Brazil
OUR WEEKLY REPORT 20% 18% 40%
UK
UK France
France Germany
Germany
IS BRIEF BUT PACKED
WITH INSIGHTS

Insights that will help you forge

stronger relationships at work to
advance your career. We only focus
on identifying and reporting the
latest insights and trends that will
allow our subscribers to succeed.
 TRAFFIC BY REFERER
Summarized by source and type

23% 23% 11% 45%

Xxxxx Xxxx xxx Xxxxxxx Xxxx

16%
Xxxxxx

2% 6%
Xxxx Xxxxx

7%
19% 24% Xxxxx
Xxx xxxx Xxxxxx

23%
Xxxxx xxxx
 EFFECTIVENESS
Resources vs. Interviews vs. Articles vs. Insights

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45%
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90%
Xx xxxxxx xxxxxxxx x xxxx xxxxx

Insights Articles Interviews Resources

 GENDER USAGE DISTRIBUTION
How different genders use our content

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