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    Customer Loyalty Program

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    amitfrombombay
    This document discusses customer loyalty programs and their components and objectives. Loyalty programs aim to develop long-term relationships with valuable customers through rewards for repeat purchases. The goals are to retain best customers, encourage good customers to do more business, and acquire new customers. Key parts include communication, customer service, employee training, rewards, and reliability. Companies should select target customers, build a service-focused culture, implement a loyalty program, and measure results to improve the program over time.

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    Customer Loyalty Program

    Uploaded by

    amitfrombombay
    138 views9 pages
    This document discusses customer loyalty programs and their components and objectives. Loyalty programs aim to develop long-term relationships with valuable customers through rewards for repeat purchases. The goals are to retain best customers, encourage good customers to do more business, and acquire new customers. Key parts include communication, customer service, employee training, rewards, and reliability. Companies should select target customers, build a service-focused culture, implement a loyalty program, and measure results to improve the program over time.

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    PPT on Customer loyalty program

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    This document discusses customer loyalty programs and their components and objectives. Loyalty programs aim to develop long-term relationships with valuable customers through rewards for repeat purchases. The goals are to retain best customers, encourage good customers to do more business, and acquire new customers. Key parts include communication, customer service, employee training, rewards, and reliability. Companies should select target customers, build a service-focused culture, implement a loyalty program, and measure results to improve the program over time.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    138 views9 pages

    Customer Loyalty Program

    Uploaded by

    amitfrombombay
    This document discusses customer loyalty programs and their components and objectives. Loyalty programs aim to develop long-term relationships with valuable customers through rewards for repeat purchases. The goals are to retain best customers, encourage good customers to do more business, and acquire new customers. Key parts include communication, customer service, employee training, rewards, and reliability. Companies should select target customers, build a service-focused culture, implement a loyalty program, and measure results to improve the program over time.

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    Download as PPT, PDF, TXT or read online from Scribd
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    You are on page 1of 9

    Customer Loyalty Program

    By
    Amit Panchal
    What Are Loyalty Programs

     A marketing initiative for


     Developing long lasting relationships with most
    valuable customers
     A marketing process that generates rewards to
    customers based on their repeat purchasing
     Consumers who enter a loyalty program are
    expected to transact more with the focal company
    Loyalty Programs

     Objectives

     Retain best, most profitable customers.


     Make good customers better.
     Acquire customers with potential to
    become best customers
    Components

     Communication
     Customer Service
     Employee training and loyalty
     Rewards
     Reliability
    Strategy

    Product
    Performance

    Service
    Performance Customer Retention / Revenue /
    Satisfaction Loyalty Profit

    Employee
    Performance
    The Customer Loyalty Grid
    Action
    • Select your market segment
    • Design a relationship-building service
    culture
    • Implement a loyalty treatment
    • Measure effects of program and redesign.
    Conclusion
     Thus we have seen that loyalty programs are of immense
    value to any organization irrespective of geographical
    distribution.

     Providing a better product an impeccable service should be


    the major objective for any organization.

     Recognizing the customer and his spending behavior can


    enable to make more specific rewarding structure.

     Loyalty programs should not be limited to Rewarding but to


    broaden relationship with the customer and offering them
    more liberty.
    Thank You

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