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    Gillette India LTD.: Prepared By: Shilpi Kumari - 42 - MPM

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    rahulsngh46
    Gillette India Ltd. is a subsidiary of Procter & Gamble that manufactures razors, blades, and other personal care products. It operates in grooming, oral care, and portable power segments. Gillette has a strong market leadership position in India and benefits from parental support in advertising. However, its profitability highly depends on razor and blade sales. Gillette's strategy in India is to focus on premium products and segment the market with different price point offerings to offer an upgrade path for users.

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    Gillette India LTD.: Prepared By: Shilpi Kumari - 42 - MPM

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    rahulsngh46
    72 views22 pages
    Gillette India Ltd. is a subsidiary of Procter & Gamble that manufactures razors, blades, and other personal care products. It operates in grooming, oral care, and portable power segments. Gillette has a strong market leadership position in India and benefits from parental support in advertising. However, its profitability highly depends on razor and blade sales. Gillette's strategy in India is to focus on premium products and segment the market with different price point offerings to offer an upgrade path for users.

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    Gillete India Ltd

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    Gillette India Ltd. is a subsidiary of Procter & Gamble that manufactures razors, blades, and other personal care products. It operates in grooming, oral care, and portable power segments. Gillette has a strong market leadership position in India and benefits from parental support in advertising. However, its profitability highly depends on razor and blade sales. Gillette's strategy in India is to focus on premium products and segment the market with different price point offerings to offer an upgrade path for users.

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    72 views22 pages

    Gillette India LTD.: Prepared By: Shilpi Kumari - 42 - MPM

    Uploaded by

    rahulsngh46
    Gillette India Ltd. is a subsidiary of Procter & Gamble that manufactures razors, blades, and other personal care products. It operates in grooming, oral care, and portable power segments. Gillette has a strong market leadership position in India and benefits from parental support in advertising. However, its profitability highly depends on razor and blade sales. Gillette's strategy in India is to focus on premium products and segment the market with different price point offerings to offer an upgrade path for users.

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    Gillette India Ltd.

    Prepared By : Shilpi Kumari_ 42_MPM


    INTRODUCTION
    Gillette was incorporated on 9th February 1984 at Rajasthan,
    house of Poddar enterprise(HOPE) and Gillette company,
    U.S.A promoted it.

    Gillette is a brand of Procter & Gamble currently used for


    safety razors, among other personal hygiene products. Based
    in Boston, Massachusetts, it is one of several brands originally
    owned by The Gillette Company, a leading global supplier
    of products under various brands, which was acquired by
    P&G in 2005. Their slogan is, "The Best a Man Can Get". The
    original Gillette Company was founded by King C. Gillette in
    1901 as a safety razor manufacturer.
    BUSINESS PROFILE:
    Gillette India Limited operates in three segments:

    Grooming – Manufactures blades, razors and toiletries.


    Oral Care – Manufactures toothbrushes and oral care
    products Portable Power - Manufactures batteries,
    torches and lamps Some of the renowned popular razors
    from Gillette used in India include: Gillette Presto
    “Readyshaver” - Priced lowly thus targeting the low-
    income group of consumers.
    Gillette Sensor Excel – Targeted for the middle-income
    group Gillette Mach 3 – Targeted for the high-income
    group
    SWOT ANALYSIS:
    Strength:
    MARKET LEADERSHIP:
    Strong parental support in advertising and promotion:
    WELL DIVERSIFIED PROTFOLIO :
    STRONG R&D TEAM:
    BRAND ENDORSEMENT:
    WEAKNESS:
    PROFITABILTY HIGHLY DEPENDENT ON CORE
    BUSINESS: Gillette profitability is highly reliant on the
    performance of its razors and blades business. A
    substantial portion of its revenues come from this
    sector. Any downturn in the sector or in Gillette’s
    competitive position within it could have a serious
    negative effect on the company.
    OPPORTUNITIES:
    NEW PRODUCT LAUNCHES:
    GROWING DISPOSABLE INCOME:
    INCREASED AWARENESS:
    PRICE INCREASES IN PREMIUM SHAVING
    SEGMENTS:
    THREATS:
    LIMITATIONS/DISPOSABLESARE A
    THREAT TO THE MACH3 OFFERING:

    PRESSURE ON PRICING POWER:

    COMPETITIVER ENVIRONMENT:
    Business Segment
    Product Line
    Product Width
    Duracell Battery
    Oral-B
    Gillette Saving Cream
    Gillette Blade
    Gillette Hair & Care
    Product Depth
    DURACELL BATTERY

    ALL-PURPOSE BATTERIES
    POWER RESERVES
    FLASHLIGHTS
    RECHARGEABLES
    MYGRID
    SPECIALTY BATTERIES
    HEARING AID BATTERY
    DIGITAL MEMORY
    INVERTERS & JUMPSTARTERS
    AUTO & MARINE BATTERIES
    Oral – B Tooth brush
    Rechargeable Electric Toothbrushes
    Battery Powered Toothbrushes
    Manual Toothbrushes
    Products for Babies and Kids
    All Products for Babies and Kids
    Stage 1 (2-24 Months)
    Stage 2 (2-4 Years)
    Stage 3 (5-7 Years)
    Stage 4 (8-12 Years)
    Toothpastes
    For Kids
    Floss Products
    All Floss Products
    For Adults
    For Kids
    Saving Blade
    a c h 3
    e t te M u rb o
     Gil l c h 3 T
    e M a s
    i l l e t t r P l u
    G ic to
    e tte V
    G il l lo c k
    e 7 o ’c e l
    e tt rE x c
     Gill e n s o
    e t te S
     G il l s to
    e P re
    e t t
     Gill n
    k i n s o
     W i l
    Gillette Saving Series
    Gillette Series
    Gillette Series Foam
    Gillette Gel
    Gillette Foam with Gel
    Gillette After Save
    GILLETTE’S STRATEGY IN INDIA:
    The Indian shaving products market is characterized by a
    97% share of double-edged blades - a business dominated
    by the Malhotras, with brands like Topaz and Panama.
    Instead of going head-on against them in this highly price-
    sensitive market, ISPL has chosen to focus on premium
    products. The strategy has been to bring more people into
    the twin-edged segment, and then gradually move them
    towards even more premium products. Also, by
    segmenting the market with offerings at different price
    points – 7 O’clock, Sensor and Mach III, ISPL offers a
    continuing upgrade path for users.
    Finance
    Chart showing profitability margins over last 6 years
    Thanking You

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