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ARIES AGRO LTD
• Established in 1969 • Founded by Dr T B Mirchandani and Mrs Bala Mirchandani • Started by manufacturing a small range of mineral feed additives for animals & birds and then diversified into mineral additives for the agriculture use • In 1975, it diversified into nutrients for plant • 6400+ distributors, 86000+ retailers and 199000+ villages • It is into Plant nutrients, plant protection, fisheries & animal nutrition AREA OF INTEREST
Analysing the areas where digitization
can be implemented at Aries Agro. PURPOSE
To get the decision whether Aries Agro Ltd. should take a step ahead towards digitisation and to get into a newly related product. RESEARCH OBJECTIVE
• To identify whether they would like such type of app? Are they ready to pay? • To identify number of active users. • To identify which type of conversation they would like? • To identify whether customers are willing to have an Aries handset which will cost them reasonably low? RESEARCH QUESTIONS
• Are farmers and dealers aware of the Aries Agro company and its product? • Are farmers and dealers aware of Aries Agro app and if the app is chargeable whether people are ready to pay for this information based app? • Will farmers buy low cost phone featuring Aries Agro App? DATA COLLECTION METHOD
• Frame • Frame • Selection Process • Selection Process RESULTS( FOR FARMERS)
• 86% farmers prefer online information for crop related query and they are ready to pay for such online app providing crop information • 7% people are aware of Aries Agro App and out of them 29% are using it within period of more than a month, 43% are using weekly, 29% are using it once in a month. • 93.85% dealers are ready to buy low cost featuring phone having Aries Agro App. • Overall 80% of farmers are ready to pay for additional service RESULTS (FOR DEALERS)
• 65% are ready to sell the low-cost phone featuring Aries Agro app in adding to their business line.
• 85% farmers are ready to suggest famers regarding the low-cost
phone featuring Aries Agro app LIMITATIONS • Time Constraint • Respondents Behavior (Conservative, Confused) • Inappropriate timing of Survey (peak hours of business) • Extra other discussion of respondents while doing survey • Less awareness of App • Respondent’s got influenced by their colleagues • Study was restricted to one city only i.e. Nasik • Sample size was limited to 120 only. RECOMMENDATIONS
• Promotional techniques to be increased
• Frequent interaction with the dealers and the farmers • Aries Agro App to be launched In other regional languages • Notifications should be given by App • App can provide of similar kind of feature like e chaupal SOLUTIONS • Launching a low-cost phone can be little risky as other companies are in list too, so hold that idea for some period. • Make a more stronger relationship with dealers as they have capacity to influence customers mind. • More activities for direct contact with farmers, to get to know other expectations of them.
