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    Design Thinking: End Term Jury Assignment

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    Maleka Rangwala
    The document discusses an end of term design thinking assignment where students are asked to analyze trends in their past 10 designs using factors like typography, color, and layouts. They then need to create a chart or presentation highlighting opportunities for new approaches in their work over the next few months. The summary is meant to help students identify ways to further develop their skills as a designer.

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    Design Thinking: End Term Jury Assignment

    Uploaded by

    Maleka Rangwala
    94 views38 pages
    The document discusses an end of term design thinking assignment where students are asked to analyze trends in their past 10 designs using factors like typography, color, and layouts. They then need to create a chart or presentation highlighting opportunities for new approaches in their work over the next few months. The summary is meant to help students identify ways to further develop their skills as a designer.

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    End Term Jury assignment

    Original Title

    Design Thinking

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    The document discusses an end of term design thinking assignment where students are asked to analyze trends in their past 10 designs using factors like typography, color, and layouts. They then need to create a chart or presentation highlighting opportunities for new approaches in their work over the next few months. The summary is meant to help students identify ways to further develop their skills as a designer.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    94 views38 pages

    Design Thinking: End Term Jury Assignment

    Uploaded by

    Maleka Rangwala
    The document discusses an end of term design thinking assignment where students are asked to analyze trends in their past 10 designs using factors like typography, color, and layouts. They then need to create a chart or presentation highlighting opportunities for new approaches in their work over the next few months. The summary is meant to help students identify ways to further develop their skills as a designer.

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    Design Thinking

    End term jury assignment


    Jury Brief

    Look over at least 10 of the past designs you’ve created. Based on patterns that you detect
    in use of typography, grid, colour, photo and illustration use, and other factors, create a
    11"x17"chart or presentation that quantifies major trends in your work.
    §Use this chart or the presentation to highlight opportunities for new approaches you can
    attempt in the next few months to spur your growth as a designer.
    Problem Statement Fashion market is expected to grow by 12% in India,
    from 2010-2025 and average 4% in the rest of the
    world.

    Brands being unable to tap the Indian youth and Courtesy : www.apparelonline.com
    attract them to sustainable clothing.
    Online fashion sales in India are expected to reach
    Lack of options for androgynous styling. $2.9 billion by 2016. Flipkart-Myntra together
    account for nearly half the fashion market share in
    India.

    Courtesy : www.yourstory.com
    FORECAST
    WGSN SS18

    DRAWING INSPIRATION FROM THE


    GLOBAL FORECAST AND ADAPTING IT
    TO THE INDIAN SENSIBILITIES
    ALTERNATE APPAREL

    BRAND PHILOSOPHY- Alternate apparel as the name suggests is an alternative dressing solution that
    doesnt conform to the uniform codes of mainstream fashion. It is an online fashion portal catering to the needs of unisex
    , providing exquisitely , trendy handcrafted garments along with promoting the need of sustainability. Our commitment to
    sustainability would be defined by creating products responsibly. We believe that fashion is an artistic expression, showing
    and
    wearing art and; and not a mere commercial tool, functional and devoid of content. Aware of the
    quintessential comfort quotient, we create a modern view on Street Style striking the perfect
    contemporary tendencies. The prints too are designed exclusively for the brand keeping in mind the
    various concurrent trends.

    PRICE RANGE : Rs. 3,000 - 5,000 Average.


    Competitor Brands
    1-Doodlage- Sustainable clothing brand along with focusing on the high street fashion.
    2- Ethicus- First of its organic clothing brand in India, limited to Indian wear for middle- aged women.
    3- Eka- Functional and timeless brand, that amazingly amalgamates the traditional and contemporary techniques of
    silhouettes along
    with in house textile production and also cater to kids wear.
    4-Alterego- Hip, edgy apparel using handwoven and traditional Embroideries technique having universal appeal, recent start-
    up ,
    does not gratify to men’s wear.
    5- Three- Minimal sustainable clothing brand focussing on middle age women with contemporary silhouettes.
    6-Upasana- Sustainable clothing brand ministering to middle age women focusing on the traditional textile techniques and
    motifs.
    7- Soham Dave, Crow, Naushad Ali, Shorshe- These are exclusive sustainable clothing brand catering to middle age women
    8- Metaphor- Based in Bangalore, it caters to both men and women focusing on the woven textiles with geometric prints.
    Print Sketches

    Organic
    Hand Drawn
    FABRICS
    Collection
    Marketing
    Instagram

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