Media Literacy
Media Literacy
Media Literacy
LITERACY (MIL)
MEDIA LITERACY
Definition, Importance, Fundamental
Elements, and Critical Thinking
• T- Shirt at SM Store, SM
Megamall (2014)
• The issue was raised by
Karen Kunawicz in her
post on Facebook.
https://www.facebook.com/photo.php?f
bid=10154573238555361&set=a.101522039
10670361.913399.590115360&type=3
CONTROVERSIAL AND VIRAL
• What issue was raised
against this t- shirt design?
Trivialization of Rape,
Promoting Rape Culture
• Result: SM respond to the
issue via Twitter account
@smsupermalls, immediately
pulled out all the t-shirts of
the consignor that distributes
https://www.facebook.com/photo.php?f
bid=10154573238555361&set=a.101522039
them.
10670361.913399.590115360&type=3
WHAT IS MEDIA LITERACY?
ability to decode, analyze, evaluate
and produce communication in a
variety of forms
(UNESCO MIL Curriculum for Teachers)
Media
Literacy provides a framework to access,
analyze, evaluate and create messages
in a variety of forms - from print to video
to the Internet
(www.medialit.org)
VIDEO PRESENTATION
https://www.youtube.com/watch?v=GTL0_tJEVD0
VIDEO PRESENTATION
https://www.youtube.com/watch?v=q8ntNPXQnS0
FORMATIVE ASSESSMENT: RECITATION
• What is media
literacy?
• Why do we need to
read media from a
critical point of view?
• Why is media literacy
very important to
democracy?
WHAT IS CRITICAL THINKING?
THIS IS NOT CRITICAL THINKING!
WHAT IS CRITICAL THINKING?
• Critical thinking is the intellectually
disciplined process of actively and
skillfully conceptualizing, applying,
analyzing, synthesizing, and/or
evaluating information gathered
from, or generated by, observation,
experience, reflection, reasoning,
or communication, as a guide to
belief and action ( Scriven and
Paul, 1987)
WHAT IS CRITICAL THINKING?