BELL Ringer

Attention Students:
You have a right to bring your cell phone to school. HOWEVER-
You do NOT have the right to bring this cell phone into my class anymore. I
have decided that because I am in charge, I can and WILL require you to leave
your cell phones at home- or I WILL TAKE THEM. They will remain on my desk
until the end of the day. If this becomes an issue your parents will have to come
pick up your phone from me.

Though EXTREMELY UNLIKELY, Write a

response that you feel will change my
mind.
You do not need to put your name on this so feel free to get passionate about this!
Think, Pair, Share:
Quick Discussion:
★ Turn in your letter/notes/responses.

○ What was your initial emotional response?

○ Do you feel that your rights were violated?

○ How could you go about changing my mind?

★ I will read your responses tonight to determine

whether I will or will not allow phones in the
classroom. I will let you know my decision
tomorrow.
PERSUASIVE
APPEALS
Ethos, Pathos,
Logos-
The Three
Pillars of
Persuasion
 Ethos/Pathos/Logos?

Logic/Reasoning
Emotional Appeal
Information that makes so
Character/Credibility much sense you MUST
believe/buy it.
 Logos
• Logos--the appeal to reason relies on logic or
reason.
• Often depends on the use of inductive or deductive reasoning.
• Inductive reasoning takes a specific
case/situation/ facts and then draws
generalizations or conclusions from them.
• Deductive reasoning begins with a
generalization and then applies it to a
specific case.
 Deductive/ Inductive
Reasoning (Logos)
Deductive: Top Down Approach. Start with a
large generalization, then prove this through
evidence and reasoning. PEE method.

Inductive: Start with the facts and reasoning

‘EE’ --THEN end with your ‘P’- point, claim,
argument.
 Examples:
In deductive reasoning, you might say, “all animals need
oxygen.” Because this is true of every animal, it is true of
each animal as well. Therefore, you can truthfully conclude
that a specific animal, like your pet gerbil, needs oxygen.

In inductive reasoning, you might say:

1. My bicycle has a flat tire.

2. My bicycle is silver.

3. Therefore, all silver bicycles have flat tires.

If you think this line of reasoning seems slightly off, give yourself a pat on the back. Inductive

reasoning is rarely as sound as deductive reasoning because it leaps from limited experience to
 Logos- A How To:
Order chronologically
• Logical appeal – LOGOS
Provide testimony
• Provide evidence
Cite commonly held beliefs
• Classify evidence
Use inductive and
• Cite authorities deductive reasoning
• Quote research Inductive: reasoning from detailed
• Use facts facts to big ideas
Deductive: a conclusion that has no
• Theorize about cause and more information that what was used
effect to make the conclusion (i.e. All dogs are
animals; this is a dog; therefore this is
an animal.)
 Ethos
• Ethos--ethical appeal is based on the character, credibility, or reliability of
the writer.
• There are many ways to establish good character and credibility as an
author:
• Use only credible, reliable sources to build your argument and cite those
sources properly.
• Respect the reader by stating the opposing position accurately.
• Establish common ground with your audience. Most of the time, this can
be done by acknowledging values and beliefs shared by those on both
sides of the argument.
• If appropriate for the assignment, disclose why you are interested in this
topic or what personal experiences you have had with the topic.
 Ethos- A How To:
• Strong voice
• Make the audience believe the writer is trustworthy
• Demonstrate that the writer put in research time
• Support reasons with appropriate, logical evidence
• Present a carefully crafted and edited argument
• Demonstrate that the writer knows the audience and
respond them
• Show concern about communicating with the audience
• Convince the audience that the writer is reliable and
knowledgeable
 Pathos
• Pathos, or emotional appeal, appeals to an audience's needs, values, and
emotional sensibilities.
• Argument emphasizes reason, but used properly there is often a place for
emotion as well.
• Can use sources such as interviews and individual stories to paint a more
legitimate and moving picture of reality or illuminate the truth.
• Only use an emotional appeal if it truly supports the claim you are making,
not as a way to distract from the real issues of debate.
• An argument should never use emotion to misrepresent the topic or frighten
people.
 Pathos- A How To:
• Use language that involves the senses
• Include bias or prejudice
• Include an anecdote (personal experience)
• Include connotative language (words that carry strong emotion)
• Guarantee makes us feel a degree of trust. If someone guarantees
something, we believe that we will get what we were promised.
• Use description
• Use figurative language
• Develop tone (feeling of the speaker)
Ethos/
Pathos/
Logos?
Quiz Yourself
Ethos/Pathos/Logos?
“As a doctor, I am qualified to tell you that this
course of treatment will likely generate the best
results.”

_________________
Ethos/Pathos/Logos?
“As a doctor, I am qualified to tell you that
this course of treatment will likely generate the
best results.”
____Ethos___
Ethos is persuasion related to the credibility of
the persuader. In this case a doctor (a person
we trust) is the persuader.
 Ethos/Pathos/Logos?
“My three decades of experience in public service, my tireless
commitment to the people of this community, and my
willingness to reach across the aisle and cooperate with the
opposition, make me the ideal candidate for your mayor.”
____________________________

“You should consider another route, I heard that that street

is far more dangerous and minous at night than during the
daytime.”
___________________________
 Ethos/Pathos/Logos?
“My three decades of experience in public service, my tireless
commitment to the people of this community, and my
willingness to reach across the aisle and cooperate with the
opposition, make me the ideal candidate for your mayor.”
_____Ethos______

“You should consider another route, I heard that that street

is far more dangerous and minous at night than during the
daytime.”
_______Pathos______
 Ethos/Pathos/Logos?
“Don’t be the last person on the block to have their lawn
treated- you don’t want to be the laughing stock of your
community.”
____________________________

“Ladies and gentlemen of the jury: we have not only the

fingerprints, the lack of an alibi, a clear motive, and an
expressed desire to commit the robbery… We also have video
of the suspect breaking in. The case could not be more open
and shut.”
___________________________
 Ethos/Pathos/Logos?
“Don’t be the last person on the block to have their lawn
treated- you don’t want to be the laughing stock of your
community.”
Pathos

“Ladies and gentlemen of the jury: we have not only the

fingerprints, the lack of an alibi, a clear motive, and an
expressed desire to commit the robbery… We also have video
of the suspect breaking in. The case could not be more open
and shut.”
Logos
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
Explain:
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
Explain:
Ethos- We trust that we will
look glamorous, because Katy Perry does.
We trust her credibility.
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
Explain:
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
Explain:
Pathos- we feel sympathy and sorrow for those that
are poor in La Vereda.
Logos- This factual information inspires action to
help.
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
Explain:
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
Explain:
Pathos- we feel fear of the violence/death (guns are scary) this
implies that smoking is as deadly as a gun.
Logos- This factual information persuades us not to smoke.
Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
Explain:
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
Explain:
Logos- This factual information persuades
us to have good mobile etiquette.
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
Explain:
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
Explain:
Pathos- This is a very sad. We sympathize with
this mother holding her dying son. It persuades
us to act, not to just hit like on Facebook
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
Explain:
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
Explain:
Pathos- Look at those sad eyes. This poor
creature pulls at our heartstrings. This makes us
want to go adopt him NOW!
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
Explain:
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
Explain:
Logos- This factual information would
have encouraged smart shoppers in the
‘60s
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
Explain:
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
Explain:
Pathos- This woman was talking to her husband when he
died in a car accident. The blood through the phone is both
shocking and convincing. If you don’t want your loved ones to
die, don’t talk to them while they drive.
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
Ethos- This cool, suave
James Bond wears the watch,
I need to as well.
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
Explain:
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos
Pathos
Logos
Explain:
Pathos- This disturbing image will scare us
into not doing Meth. It plays upon our
emotions of fear and disgust.
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos Pathos Logos
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos Pathos Logos
Pathos- This disturbing image will scare
us into not smoking. It speaks to parents
who care about their children- by
smoking they strangle their own child.
Logos- This factual information continues
to alarm and persuade parents to not
smoke around their children.
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos Pathos Logos
 Preamble: Ethos/Pathos/Logos?
Circle all that apply:
Ethos Pathos Logos
Ethos- If this many dentists
approve, then this is the
toothpaste I must have. I
trust in my dentist to give me
sound advice for my teeth.
Finish: How Will I Show What I
know About Persuasive
Techniques?
1. Find yourself a partner you trust will work hard
2. Choose or Create a product that that you would like to sell. (Yes, you can make one
up; for example, I might create a fake spray called “Bully Off” that is a bully repellant)
3. Create an advertisement that uses all 3 appeals but focuses heavily on one of
the persuasive appeals to SELL IT (Ethos, Pathos, Logos)
4. This should be thoughtful, inventive, colorful, interesting, detailed, AND MOST
IMPORTANTLY, this should be PERSUASIVE.
5. At the bottom of your ad, explain how you incorporated each of the appeals and
evaluate how effective each appeal is!