Scribd Logo
Upload

Welcome to Scribd!

  • 147 views

    Media Evolution

    Uploaded by

    Neelam Kadbane
    The term media is defined as "one of the means or channels of general communication in society, as newspapers, radio, television etc."

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Media Evolution

    Uploaded by

    Neelam Kadbane
    147 views61 pages
    The term media is defined as "one of the means or channels of general communication in society, as newspapers, radio, television etc."

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The term media is defined as "one of the means or channels of general communication in society, as newspapers, radio, television etc."

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    147 views61 pages

    Media Evolution

    Uploaded by

    Neelam Kadbane
    The term media is defined as "one of the means or channels of general communication in society, as newspapers, radio, television etc."

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 61

    Evolution Of

    Media & Its


    Stereotypes
    Origin Of Media

    1. What Is Media?
    2. Why is media soimportant?
    What Is Media?
    • The term media is defined as "one of the means
    or channels of general communication in society,
    as newspapers, radio, television etc."
    • The beginning of human communication dates
    back to ancient cave paintings, drawn maps and
    writing.
    First Printing
    Press
    • Gutenberg was the first European to use the
    impression in 1439.
    Newspapers
    • In the West, the first newspaper appeared even in
    antiquity, under the command of Julius Caesar in ancient
    Rome.
    Why is media soimportant?
    • All media have their importance and usefulness. Themedia
    • serve to keep us informed of currentissues.
    • And the development of a better society throughan informed

    public opinion.
    • . The highest level media revolutions, doubts
    are being the invention of paper, phones,
    television, radio, computer and of course the
    internet.
    • Over time, the mass media has evolved
    and the reaction of society and
    accessibility to them.
    Types of media
    Printed media
    Newspapers
    Books
    Magazine and Comics
    Electronic media
    Television
    Radio
    Mobile phones
    Social media
    Advantages of media

    • People get the latest news in a very short time.

    • People learn about different cultures.

    • People get to bring out their hidden talents.

    • Children can learn from different programs.


    • People can communicate easily with each other.

    • You can share your issues with community.

    • Media can also be used for noble causes.

    • Media create awareness among the people.


    • It improves business reputation.

    • It helps in business growth.

    • Keep everyone up-to-date.

    • Learning become easy.


    Future Of Media
    The way we consume media and
    entertainment has changed dramatically in
    recent years, with new technologies and
    the meteoric rise of so-called over-the-top,
    content revolutionizing the industry.
    According to an 'American Marketing
    Association' survey there are some
    prediction about future of media.
    Digital will inherit the world
    Meanwhile….
    TV Networks will soon feel
    newspapers pain
    Video, music, and digital “print” subscriptions
    are climbing fast.

    Native digital advertising will continue to


    thrive.
    So here is the glimpse at the past
    present and future of media….
    Disadvantage Of Media
    Half Truth
    • The media nowadays is more interested in news that
    would gather attention rather the news that actually
    matters.
    • Reports are often biased and does not show the actual
    picture
    • Paid promotions also add on to this chaos
    • Influence the youth mind.
    Cyberbullying
    • Most of the children have become victims of the
    cyberbulling over the past.
    • Since anyone can create a fake account and do
    anything without being traced, it has become
    quite easy for anyone to bully on the Internet.
    • Threats, intimidation messages and rumors can
    be sent to the masses to create discomfort and
    chaos in the society
    Addiction
    • The addictive part of the social media is very bad and
    can disturb personal lives as well.
    • The teenagers are the most affected by the addiction of
    the social media.
    • They get involved very extensively and are eventually
    cut off from the society.
    • It can also waste individual time that could have been
    utilized by productive tasks and activities.
    Glamorizes Drugs and Alcohol
    • One of the disadvantages of the social media is
    that people start to follow others who are wealthy
    or drug addicted and share their views and
    videos on the web.
    • Which eventually inspires others to follow the
    same and get addicted to the drugs and alcohol.
    Careers In Media

    • Journalism

    • Production career in T.V

    • Publisher for books, comics

    • Digital Media
    Journalism

    • Truth and
    Accuracy

    • Independence

    • Accountability

    • Humanity
    Production career in T.V

    • Preproduction

    • Production

    • Post Production
    Publisher

    • Market for your book

    • Core idea of your book

    • How you get attention


    Digital media

    • Advertising Manager.

    • Animator.

    • Digital Imaging Manager.

    • Digital Video Editor.


    Media Now a days

    • In today’s world , media has played significant role in


    strengthening the society. It is considered as a mirror of
    the modern society, infect, it is the media which keeps
    the people updated and informed about what is
    happening around them and the world. It tells about the
    people who are divided geographically.
    • The role of media has become one way of trading and
    marketing of products and prejudices. The media
    claimed to be governed by righteousness and equity, but
    greed and self-aggrandizement has poisoned its virtues.
    • Media is in charge of :
    • a) Information
    • b) Education
    • c) Entertainment
    • d) Correlation of parts of society
    • e) Advertising
    • Society is influenced by media in so many ways. It is the
    media for the masses that helps them to get information
    about a lot of things and also to form opinions and make
    judgments regarding various issues! Everyone can draw
    something from it.
    • But situation of media now a days is totally opposite.
    They are misusing peoples interest. As they know they
    have power to play with people’s mind, they can change
    you r point of view on particular subject.?
    • Checkout following design which describes how media
    now a days ruin the meaning of word “Media”
    1) See what only matters
    2) Pay and Publish
    3) He is good cause he paid
    4) Media vs. Reality
    • 5) Because TRP matters
    • 6) Why call it Newspaper instead call it Ad Paper
    • 7) Be diplomatic & keep smiling
    • 8) TRP is greater than Humanity

    You might also like