Tunisian Automobile Market: Cars Dealers, Brands and Sales Figures
Tunisian Automobile Market: Cars Dealers, Brands and Sales Figures
Tunisian Automobile Market: Cars Dealers, Brands and Sales Figures
Zeyed TRABELSI
CONFIDENTIAL
2/0
CONFIDENTIAL
Authorized Cars Dealers in Tunisia (Subjected to Quota System)
Alpha International Land Rover, Jaguar ENNAKL SEAT, PORSHE, AUDI, VW,
SKODA
Source: https://www.automobile.tn/
3/0
CONFIDENTIAL
All Cars brands segmented by body types in Tunisian Market
Passenger Cars LCV
Body
Brand
DFSK x
HAVAL x
Great Wall x x
MG x x x
LADA x
NISSAN x x x
RENAULT x x x x x
DACIA x x x
CITROËN x x x x x
DS Automobiles x x x
FORD x x x x x
Source: https://www.automobile.tn/
4/0
CONFIDENTIAL
All Cars brands segmented by body types in Tunisian Market
Passenger Cars LCV
Body
Brand
HYUNDAI x x x
LAND ROVER x
JAGUAR x x
MINI x x x x
BMW x x x x
TOYOTA x x x x
KIA x x x x
MAZDA x x x x x x
JEEP x
FIAT x x x x x x
ALPHARomeo x x x x
HONDA x x
Mercedes x x x
TATA x
Source: https://www.automobile.tn/
5/0
CONFIDENTIAL
All Cars brands segmented by body types in Tunisian Market
Passenger Cars LCV
Body
Brand
MITSUBISHI x x
PEUGEOT x x x x x x
CHERY x x x
SEAT x x x
PORSHE x x
AUDI x x x x x
VW x x x x x
SKODA x x x
BAIC YX x
SUZUKI x x x x x
MAHINDRA x x x x x
CHEVROLET x
SSANGYONG x x x
Source: https://www.automobile.tn/
6/0
CONFIDENTIAL
LCV Sales from 2006 to 2017
14,400
14,000 13,800
12,500 12,400
12,000 12,000 12,000
11,396
Sales figures
10,000
9,000
8,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
7/0
CONFIDENTIAL
PC Sales from 2005 to 2017
45,000
30,000 30,000
25,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
8/0
CONFIDENTIAL
All Vehicles in circulation from 2005 to 2015
1 450
1 390
1 330
1 259 1 269 1 279
1 220
Sales in thousand units
1 177
1 050
974 1 000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
9/0
CONFIDENTIAL
The Vehicles Sales growth between 2006 and 2017
25.53
15.15
10.26 9.3 8.3
Y%
-19.49
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
10/0
CONFIDENTIAL
The Most sold PCs Brands in tunisian Market
57.43
Y%
11/0
CONFIDENTIAL
The most sold Light Commercial Vehicles in Tunisian Market
24%
ISUZU
44% CITROËN
PEUGEOT
Others
22%
10%
12/0
CONFIDENTIAL
Registred Heavy Vehicle segmented by categories from 2012 to 2016
21974
21473
21440
20249
17575
NUMBER OF REGISTRED VEHICLES
10309
8873
8597
7437
7383
3637
3105
2961
2934
2709
2108
1653
1440
1254
1087
1027
703
596
564
398
TRUCKS AND VANS COACHES TRAC TRACTORS R TRAILERS ANS SEMI- OTHER
TRAILERS
13/0
CONFIDENTIAL
Registred Vehicle by Brands over 5 years (2012 - 2016)
34.95%
Y%
10.71% 11.80%
9.95% 9.22%
6.82%
5.15% 1.79% 1.57% 1.51% 2.10% 0.77% 3.27% 0.39%
14/0
CONFIDENTIAL