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    Hypercompetition

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    amit
    The document discusses the concept of hypercompetition, where firms engage in intensive competitive moves to constantly imitate each other, creating disequilibrium with no clear competitive advantages. Key drivers of hypercompetition include changing customer expectations, new technologies, and lowering barriers between nations and industries. Under these conditions, firms battle on factors like price, quality, timing, expertise, resources, and market position. The document presents D'Aveni's 7S framework as a model for firms to achieve goals like disrupting the status quo, gaining temporary advantages, seizing opportunities, and sustaining momentum. Firms can also create impediments to competitors through scale, pricing strategies, and contractual relationships.

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    Hypercompetition

    Uploaded by

    amit
    168 views6 pages
    The document discusses the concept of hypercompetition, where firms engage in intensive competitive moves to constantly imitate each other, creating disequilibrium with no clear competitive advantages. Key drivers of hypercompetition include changing customer expectations, new technologies, and lowering barriers between nations and industries. Under these conditions, firms battle on factors like price, quality, timing, expertise, resources, and market position. The document presents D'Aveni's 7S framework as a model for firms to achieve goals like disrupting the status quo, gaining temporary advantages, seizing opportunities, and sustaining momentum. Firms can also create impediments to competitors through scale, pricing strategies, and contractual relationships.

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    Digital marketing- Hypercompetition

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    Hypercompetition Ppt

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    The document discusses the concept of hypercompetition, where firms engage in intensive competitive moves to constantly imitate each other, creating disequilibrium with no clear competitive advantages. Key drivers of hypercompetition include changing customer expectations, new technologies, and lowering barriers between nations and industries. Under these conditions, firms battle on factors like price, quality, timing, expertise, resources, and market position. The document presents D'Aveni's 7S framework as a model for firms to achieve goals like disrupting the status quo, gaining temporary advantages, seizing opportunities, and sustaining momentum. Firms can also create impediments to competitors through scale, pricing strategies, and contractual relationships.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    168 views6 pages

    Hypercompetition

    Uploaded by

    amit
    The document discusses the concept of hypercompetition, where firms engage in intensive competitive moves to constantly imitate each other, creating disequilibrium with no clear competitive advantages. Key drivers of hypercompetition include changing customer expectations, new technologies, and lowering barriers between nations and industries. Under these conditions, firms battle on factors like price, quality, timing, expertise, resources, and market position. The document presents D'Aveni's 7S framework as a model for firms to achieve goals like disrupting the status quo, gaining temporary advantages, seizing opportunities, and sustaining momentum. Firms can also create impediments to competitors through scale, pricing strategies, and contractual relationships.

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    Hypercompetition?

     Intensive competitive moves by all players

     Competition imitates competitive moves by any


    player

     Disequilibrium

     No clear competitive advantage


    Driving forces of
    Hypercompetition
     Customer Expectations

     Technological changes

     Lowering of entry barriers around


    Nations/Industries

     Deep pockets of some firms


    Battles of Hypercompetition
    fought on
     Price & Quality

     Timing & know how

     Strongholds

     Deep pockets
    Sustaining competitive edge-
    D’Aveni’s 7S framework
    • Stakeholder satisfaction
    • Strategic soothsaying
    • Positioning for speed
    • Positioning for surprise
    • Shifting the rule of the game
    • Signalling the strategic intent
    • Simultaneous & sequential strategic thrust
    4 key goals using the 7S model

    • Disrupting the status quo

    • Creating temporary advantage

    • Seizing the advantage

    • Sustaining the momentum


    Impediments to competitors

    Economies of size

    Deterrent pricing

    Forming of contractual relationships

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