Role of Television in Pakistan

Role Of Television In Pakistan
Table Of Contents:
• Introduction.
• Evolution Of Television In
Pakistan.
• Purpose Of Television.
• Negative Impact Of
Television.
• Positive Effects Of
Television.
• T.V Channels As A
Business Organization.
• Conclusion.
What is Media?
Mediums
Media includes every
broadcasting and
narrowcasting medium such
as,
Television
Radio
Newspaper
Magazines
Billboards
Internet
• Media is a very powerful
change agent. What we see
in the television largely
influences our beliefs, our
behavior and how we turn
out as a person.
 MEDIA FOR VIEWERS
It is a source of Information and entertainment.
 MEDIA FOR ADVERTISERS

Tool or Instrument to promote their product.
 MEDIA FOR ITS ORGANIZATION

Source of Income (Business).
 MEDIA FOR BUSINESSMEN

Source to gather information related to
economy.
What media can change?
Our
Knowledge
Our Our
Political Behavior
Views
Our Our
Emotions Attitude
Media is the fourth pillar of state. Why?
• Power to make the innocent, guilty
and to make the guilty, innocent.
• Controls the mind of the masses.
• Informative bridge between

governing bodies and general public.
• Helps to form opinions and make

judgments.
Types Of Media
Print Media • Newspapers & Magazines.
Electronic • Television & Radia.

Media
New • Social Media (Facebook, Twitter,

Age etc)
Media
In
Pakistani
• On T.V channel
26th November, 1964(PTV) started
the first his
official
Ayub Khan’s transmission
broadcasting from Lahore.
Era
In Zia • Television was brought under the
ul Islamalization campaign, Heavy
censorship was exercised on the media
Haq’s to safeguard the glory of Islam.
Era
First Private TV Channel
• The first semi government TV
cannel launched with the name of
Peoples Television Network (PTV)
later named as STN.
• In 1990 STN started his first ever

private TV channel of Pakistan,
Network Television Marketing
(NTM).
In Pervaiz • The government issued the Pakistan
Electronic Media Regulatory Authority
Musharraf’s (PEMRA) Ordinance in March 2002.
Era
What is PEMRA?
PEMRA allowed the
establishment of T.V
channels in private
sector, its a country
guide to regulate all TV
Channels.
According to the PEMRA, there were only 03 state run
channels in the year 2000 which are increased to more
than 100 channels in the year 2015.
M
E
D
I
A
There are three literal Purpose of
Television
Information
Advertisement
Entertainment
Purpose Of Television
• Inform:
– Public receive a clear
picture of what is
happening in the world
whether its an;
• Upcoming election.
• A war on the other side of
the town.
• A house that burns down.
• Entertainment:
– Sports and entertainment
are huge aspects of the
media package.
• Advertisement:
 Television has the convincing
power.
 They can convince you to buy;

• Products & services.
• Ideologies (political
advertisement).
M
E
D
I
A
Destroying the National Image
Ill-cultured and fraudulent people.
Image of the nation.

Sensationalism
• Breaking news of News channels
is incomplete without sensations.
Religious Impression
Against the
Islamalization.
Spreading Every Issues

vulgarity. are being
discussed
openly.
Exaggeration
 Overwhelming negative.
 Glamorize issues.
 Big deal made out of small

issues.
Competition For Rating
 Race for ratings.
 No interest in the betterment.
 Maximize profits by any means.

Westernization
• Western culture is slowly
engulfing our society.
• Extensive promotion of western
products.
• Effect on local values and trends.
• Language changes.
• Change in meal preferences.
Effect on Minds Of Children
• Television has harmfully
affected the minds of
children.
• Children are exposed to

things that they should
not necessarily be exposed
to yet.
Influence Of Powerful Group
• TV channels under the influence of those who want
to
show a one sided picture.
M
E
D
I
A
Promoting The Democratic Traditions
 TV channels promote democracy
for two reasons.
• Enables the citizens to make
decisions about electoral choices
• It performs a checking function.

Promoting The Democratic Traditions
 News channels played an important
role in increasing voter turnout e.g.
GEO news, ARY news.
 The voter turnout has almost

doubled in the latest elections.
Coverage Of Natural Disaster
Flood Earth Quake

Social Accountability
• It helps the citizens and

civil society to scrutinize
public and governmental
institutions.
Exposing Corruption
• News channels performs a
Watchdog function by exposing
social injustice.
• Several major corruption cases

and scams are disclosed by
journalists.
M
E
D
I
A
As A Business Organization
• There are two source of generating revenue
in any TV channel;
• Subscription.
• Advertisement.
Subscription:
This is a business model where the customers must
pay a subscription price to have access to the
product/service but due to many reasons this model
is not exists in Pakistan.
Advertisement:
TVC is a method of marketing used to sell products
and services and pay for it. This is the only source of
generating profit in Pakistani television industry.
Process Of Advertisement
Advertisers
Advertising
Agencies
T.V Channels
What Is Advertising Agencies?
• It is a services organization that assists
advertisers in all stages of the advertising process
like,
Research
Management
Execution
Planning
Top 05 Advertising Agencies
• Group M
• Brainchild
• Orient Advertising
• Blitz
• Interflow
TV Commercial
• Its generally considered the

most effective advertising
format as compare to others.
• T.V network charge for

commercial airtime and more its
more expensive during popular
events.
Increase In Employment
• It is a fastest growing industry in Pakistan so that the
employment rate is also increasing with very high rate.
Promoting Film Industry
Global Gross Figures:
Rank Title Year Gross Business
1 Jawani Phir Nahi Ani 2015 US$ 4.6 million
2 Waar 2013 US$ 3.4 million
3 Bin Roye 2015 US$ 3.0 million
4 Bol 2011 US$ 1.6 million
5 Wrong No. 2015 US$ 1.5 million
6 Na Maloom Afrad 2014 US$ 1.2 million
7 Jalaibee 2015 US$ 1.0 million
M
E
D
I
A
Q&A SEGMENT

Role of Television in Pakistan

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How has television evolved in Pakistan over time?

How has television evolved in Pakistan over time?

What are some positive and negative impacts of television?

What are some positive and negative impacts of television?

Role Of Television In Pakistan

 MEDIA FOR ADVERTISERS

 MEDIA FOR ITS ORGANIZATION

 MEDIA FOR BUSINESSMEN

• Controls the mind of the masses.

• Informative bridge between

• Helps to form opinions and make

Print Media • Newspapers & Magazines.

Electronic • Television & Radia.

New • Social Media (Facebook, Twitter,

• In 1990 STN started his first ever

 They can convince you to buy;

Image of the nation.

Spreading Every Issues

 Big deal made out of small

 No interest in the betterment.

 Maximize profits by any means.

• Children are exposed to

• It performs a checking function.

 The voter turnout has almost

Flood Earth Quake

• It helps the citizens and

• Several major corruption cases

• Its generally considered the

• T.V network charge for

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