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    Starbucks began in 1971 in Seattle and has since expanded globally. It entered Taiwan in 1998 and now has many stores across the country. Starbucks sells freshly brewed coffee, espresso beverages, and coffee accessories. The company aims to establish itself as the most recognized coffee brand worldwide. It focuses on quality coffee sourcing, pleasant store atmospheres, and friendly customer service. Starbucks faces competition from other coffee chains but maintains customer loyalty through its brand and strategies.

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    Starbucks began in 1971 in Seattle and has since expanded globally. It entered Taiwan in 1998 and now has many stores across the country. Starbucks sells freshly brewed coffee, espresso beverages, and coffee accessories. The company aims to establish itself as the most recognized coffee brand worldwide. It focuses on quality coffee sourcing, pleasant store atmospheres, and friendly customer service. Starbucks faces competition from other coffee chains but maintains customer loyalty through its brand and strategies.

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    Starbucks began in 1971 in Seattle and has since expanded globally. It entered Taiwan in 1998 and now has many stores across the country. Starbucks sells freshly brewed coffee, espresso beverages, and coffee accessories. The company aims to establish itself as the most recognized coffee brand worldwide. It focuses on quality coffee sourcing, pleasant store atmospheres, and friendly customer service. Starbucks faces competition from other coffee chains but maintains customer loyalty through its brand and strategies.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    59 views30 pages

    2

    Uploaded by

    mohamed elgamml
    Starbucks began in 1971 in Seattle and has since expanded globally. It entered Taiwan in 1998 and now has many stores across the country. Starbucks sells freshly brewed coffee, espresso beverages, and coffee accessories. The company aims to establish itself as the most recognized coffee brand worldwide. It focuses on quality coffee sourcing, pleasant store atmospheres, and friendly customer service. Starbucks faces competition from other coffee chains but maintains customer loyalty through its brand and strategies.

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    STARBUCKS

    9331337 姚嘉寧
    9331376 吳幸儒
    9331373 曾琬琇
    Background
    Began in 1971

    First Store – in Seattle

    The Branches Stores All


    Over The World
    Starbucks In Taiwan
    Began in 1998
    The First Store in
    Taiwan –
    In Tien Mu, Taipei City
    The Branches Stores in
    Taiwan
    Products of Starbucks
    Fresh Brewed Coffee
    Italian – Style Espresso
    Beverages
    Coffee Related Accessories &
    Equipment

    Coffee Alternatives
    The Inside Management of
    Starbucks
    Plan

    Organization

    More than 4P?!


    Plan
    Vision Howard Schultz’s Coffee Dream
    Mission The Company's objective is to
    establish Starbucks as the most
    recognized and respected brand
    in the world.
    Strategic Supply joy and great working
    environment. Treat all the
    workers with respect. Bean Stock
    Operation Bean Stock
    Organization
    CEO

    Vice General Manager International General Manager

    Capital HR Finance Design R&D Marketing AD


    More than 4P?!
     price

     place

     promotion

     product

     passion

     personal

     people
    Price
    The Luxury which can be
    afforded easily
    140

    120
    STA R B U C K S

    100

    Is coffee
    80

    60
    Price 丹堤
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    140

    120
    STA R B U C K S

    100

    Is coffee
    80

    60
    Price 丹堤
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    Promotion
    The pleasant atmosphere

    Try for free

    Creativeand elaborate cookies


    and goods

    High quality and reputation


    Place
    “The Third Place”
    a place between home and
    workplace

    Convenient
    downtown-in order to make people
    get there easily
    Product

    The Best Coffee Beans

    The Freshest
    Passion
    Pour all your heart into the
    cups!

    Good interaction between


    employees
    Personal

    Personal Right

    Personal Feelings
    People
    Friendly and kind service

    Always wearing smile


    The Marketing and Strategy
     Coffee for Starbucks

     Decoration and Location

     Business Serving
    Coffee for Starbucks
     Purchase
    1 Latin America

    2 The Pacific

    3 Africa and Arabia


    Quality
    1 Aroma

    2 Acidity

    3 Body

    4 Flavor
    Decoration and Location
    1. Decoration

    2 Location
    Business Serving
     For Employee
    1. Relationship

    2 Don’t force their worker

     For Customer
    Analysis and Suggestion

     SWOT Analysis

     Suggestion of Future Development


    Strengths
     STARBUCKS is a multinational
    corporation.
     It has a consummate manage
    system.
     The clerks are considerate and
    patient.
     STARBUCKS has regular and loyal
    consumers.
     The environment is comfortable and
    elegant.
    Weaknesses
     The options on the menu are not
    many to choose.
     The price is still higher than others.
     The consuming customer group is
    limited.
     STARBUCKS is joint venture, not
    franchise organization.
     Most people still have meals in fast
    food restaurants.
    Opportunities
     Provide coffee coupons.

     Open more shops and branches.

     There
    are still lots of potential
    consumers need to discover.

     Provide more product options.


    Threats
     The coffee beans are all imported.
    The cost may be higher and unstable.
     Each country has a different
    government policy.
     There are lots of big competitors in
    Taiwan.
     The tastes and flavors may not meat
    everyone.
    Suggestions (I)
     Make its shops with more
    diversification and characteristics.

     Find cooperate partners.

     Try
    to stabilize the supply of
    materials.
    Suggestions (II)
     Narrowing the spatial differences of
    countries.

     Focusmore on the environmental


    protection.

     Develop and provide more products.


    Conclusion
     Why STARBUCKS is so successful
    in Taiwan, even the whole world?

     They have good management,


    strategies, and marketing.

     STARBUCKS could definitely be


    all corporations’ model.
    Thanks for Your
    Attention

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