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    Ultra HNI Segment

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    Shantanu Sengupta
    1) India is one of the fastest growing luxury markets in the world, expected to grow to over $100 billion in the next 7-8 years. 2) High net worth individuals (HNIs), defined as those with over $1 million in liquid assets, are driving the ultra premium market in India. 3) There are currently around 264,000 HNIs in India, concentrated in major cities like Delhi, Mumbai, and Bangalore, who have grown their wealth through entrepreneurship, inheritance, or professional careers.

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    Ultra HNI Segment

    Uploaded by

    Shantanu Sengupta
    277 views7 pages
    1) India is one of the fastest growing luxury markets in the world, expected to grow to over $100 billion in the next 7-8 years. 2) High net worth individuals (HNIs), defined as those with over $1 million in liquid assets, are driving the ultra premium market in India. 3) There are currently around 264,000 HNIs in India, concentrated in major cities like Delhi, Mumbai, and Bangalore, who have grown their wealth through entrepreneurship, inheritance, or professional careers.

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    Ultra High Networth Marketing in India

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    1) India is one of the fastest growing luxury markets in the world, expected to grow to over $100 billion in the next 7-8 years. 2) High net worth individuals (HNIs), defined as those with over $1 million in liquid assets, are driving the ultra premium market in India. 3) There are currently around 264,000 HNIs in India, concentrated in major cities like Delhi, Mumbai, and Bangalore, who have grown their wealth through entrepreneurship, inheritance, or professional careers.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    277 views7 pages

    Ultra HNI Segment

    Uploaded by

    Shantanu Sengupta
    1) India is one of the fastest growing luxury markets in the world, expected to grow to over $100 billion in the next 7-8 years. 2) High net worth individuals (HNIs), defined as those with over $1 million in liquid assets, are driving the ultra premium market in India. 3) There are currently around 264,000 HNIs in India, concentrated in major cities like Delhi, Mumbai, and Bangalore, who have grown their wealth through entrepreneurship, inheritance, or professional careers.

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    Ultra Premium Marketing

    and High Net Worth Individuals in


    India
    Why Ultra-Premium?
    India is one of the fastest growing Luxury markets in the World

    • Currently valued at 18.5 Billion USD2 . The Indian Luxury


    market is expected to cross 100+ Billion USD in next 7-8
    years.

    • By end-2017, India is expected to become the world’s 19th


    biggest luxury goods market, ahead of Brazil and the
    Netherlands.

    • Luxury goods sale in India grew by 16% in 2016 vs. 2015


    Sources: (1) Euromonitor (2) Economic Times
    Why Ultra-Premium?
    India is fast expanding its “Wealthy Class” segment

    • Approx. 2% Indians are considered the RICH income group (Household Income $60K+ p.a.)
    • An estimated 27M people are RICH - another million will add up to this class by 2030
    • 20% of the RICH Income Group (approx. 5.5 Million) account for 45% of disposable income
    • In 2016, approx. 134 Million Indians belonged to A&B social classes which is expected to grow more than
    25% over next 15 years - much ahead of China and US.

    4/91 *Source: (1) Business Standard (2) Euromonitor and WARC


    Who are the Ultra-Premium Customers?
    High Net Worth Individuals (HNIs) drive the Ultra Premium Market in India
    • HNIs belong to the MILLIONNAIRE
    Club of India – The RICHEST among from Delhi , Kolkata , Mumbai , Chennai
    the RICH class.

    • India has 4th largest population of


    from Bangalore, Ahmedabad, Pune,
    High Net Worth Individuals (HNIs) in
    Asia Pacific.
    55% Hyderabad, Nagpur and Ludhiana.

    • In 2016, the total number of HNIs 28%


    was 264,000 - which has grown by
    73% since 2007. 17% from Tier 2 cities like Chandigarh, Surat,
    Jaipur, Lucknow, Kanpur, Jamshedpur,
    Amritsar, Raipur, Indore, Aurangabad, etc.

    MILLIONNAIRE = An individual with net worth or wealth of One million US $ in liquid assets. *Source: (1) New World Wealth Report updated with 2017 data
    (2) Knight Frank Wealth Report 2017
    (3) Firstpost.com
    (4) Top of the Pyramid Report 2016
    Identifying the HNIs in India #

    The Sensible Rich


    Essentially the Connoisseurs of Art & Beauty...
    for whom Simplicity is a means to exude
    Sophistication.
    Driven by ‘Passion’ – be it their profession or pleasure.

    Aim for ‘Excellence’ and ‘Perfection’ with great discernment.

    For whom Ar t & Craft is a means for their self-expression.

    Value the importance of Time and Place in ever y activity.

    Yet lead an Idyllic, fulfilled Lifestyle that looks beyond just “living”.

    # High Net worth Individual


    3 types of Indian HNIs

    1. ENTREPRENEURS
    • Spends to attain a lifestyle
    • Wealth is strictly for immediate
    family

    2. INHERITORS
    • Spends to maintain a lifestyle
    • Wealth must remain within the
    family

    3. PROFESSIONALS
    • Spends to attain a higher value
    • Family must strive to earn the
    Wealth
    Source: Top of the Pyramid Annual Study of HNIs in India (2015)
    Passion of the HNIs - Collectibles
    SOURCE
    • Mall displays
    and
    special stores are
    high up in
    ranking
    • online is making
    rapid inroads
    65% of ultra HNIs prefer collecting electronic
    DRIVERS
    gadgets
    Most Ultra-HNIs are driven by
    1/3rd have developed this interest over the passion for Collectibles and
    last one year. consider these as status symbols

    63% of ultra HNIs’ collect Luxury cars, followed


    Source: Top of the Pyramid Annual Study of HNIs in India (2016)
    by investments in art and paintings.

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