Chapter 3
Chapter 3
Chapter 3
Marketing
1. Identify the customer(s). (Market)
2. Identify the customer’s product and service needs.
(Product features)
3. Identify how much the customer is willing to pay.
(Pricing)
4. Identify where the customer goes to buy. (Placement)
5. Identify how the customer hears about companies like
yours.(Promotion and sales)
Setting Objectives